China’s retail landscape is undergoing a transformative phase, fueled predominantly by the fast-paced digital innovation. Ecommerce has fundamentally altered how consumers shop, leading to the rise of new retail trends like Online-to-Offline (O2O) strategies. This innovative model combines the convenience of online shopping with the tangible experience of offline stores, creating an omnichannel customer experience that caters to a more … Continue reading Online-to-Offline (O2O) Strategies: The Evolving Landscape Of Chinese Retail