Selling fitness outfits in China is less about pushing a product and more about selling a lifestyle identity—something brands like Lululemon have mastered. You’re absolutely right to prioritize Rednotes (Xiaohongshu), use Douyin for virality, and integrate KOLs and yoga instructors into a broader community-driven marketing strategy. Here’s a clear go-to-market guide to help you build … Continue reading Our Secrets to Sell Fitness Outfits in China