PR, influencers, online reputation company in China
Press relations are powerful campaign tools in China because of negative criticism, misinformation and the poor image representation of Brands. It is the most cost effective tool required by brands for the management of their image and reputation. The Chinese media acts as the middle man between the community and brands.
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REASONS FOR PUBLIC RELATIONS
The primary role of press relations is to project a good image of a brand and publish encouraging testimonials. Public relations in China is different from in the rest of the world is because of the strict control the state exercises over the press. The press, newspapers, and all online portals are monitored by the government leaving little freedom for the true press. As a result of these measures social media influences the majority of the Chinese as the main interacting marketplace, WeChat is often referred to as the ‘WeChat Times’. Brands cannot afford to negate quality PR in China for the development of their projects.
- Brands have to improve their reputation in the eyes of Chinese community
- Brands have to improve their image with positive messages
- Brands have to control their reputation in China
ONLINE PR IN CHINA IS VERY POPULAR
Online newspapers and portals are the most effective means of information dissemination in China. Social media sites like Weibo, blog posts, banner displays, content writing and billboard screen displays are all instruments to propagate branding of products in China.
THE MAIN ONLINE NEWSPAPERS IN CHINA
The majority of an information campaign in China is carried out on Sina Weibo and WeChat, but the most important web portals in China are the following ones. These methods are more costly but can improve branding in China.
SOCIAL NETWORKS AND PRESS RELATIONS STRATEGY IN CHINA
The Chinese have more access to social platforms because of their high level of internet participation. The branding campaign is effectively managed through social media from internet word-of-mouth and other press relation management marketing.
The marketing influencers are the public relations image makers for brands in China. They use social media like Weibo, RenRen and SNS to promote image and visibility. Most of them are experienced and respected journalists, bloggers, content and copywriters, celebrity models in tourism, fashion and culture. They share their experience on a product and convince their followers, fans and target audience about the products image. They feature in newsletters, press interviews, guest forums and banner display retargeting campaigns. They have the charisma to appeal to Chinese consumers through internet word-of-mouth marketing promotions. The Chinese consumers will not buy products or services until brands are proved to be worthy of their expectations. Utilizing social influencers is a key method for press relations and reputation marketing, use the right social media networks for community management.
Brands in China have one task to overcome in order to sell products, and that is image building through media platforms. Brands need to rise above poor product image presentation, negative criticisms or biased impressions. Brands need effective online press relation portals to reach their audiences and promote good product testimonials. A buzz in viral marketing, no matter how fantastic it looks like, can be termed unacceptable by the state. Press relations through effective Chinese social media like QQ, Qzone, Weibo and WeChat is used for community management to promote brands. Online reputation ranges from publishing content, blog posts to creative translation re-conveyed to Chinese internet consumers. This reputation campaign management engages the Chinese through their love of mobile smartphones and online sales and transactions.
WE CAN HELP YOU
We provide brands with:
- E-reputation to improve image and visibility
- Promotion and management of viral marketing
- Influencers and key opinion leaders for effective campaign management
- Press relations that can change criticisms to impressive testimonials
- Campaign management using social media like Weibo for the branding of products
THEY ALREADY TRUSTED US
Room 603, Fei51, No.538 Hutaizhi Street, Shanghai, China