Alcohol, Wines & Spirits
On September 4, 2023, Luckin Coffee launched a single new menu item: a latte made with Moutai baijiu sauce (茅台酱香拿铁 — Máotái Jiàngxiāng Nátiě). By the end of the day, 5.42 million cups had been sold. Single-day revenue exceeded 100 million RMB. Social media exploded. Every major Chinese news outlet covered it. The collaboration became […]
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China Sports Market
China’s wellness market has gone from a niche lifestyle trend to one of the most commercially significant consumer categories in the country. Estimated at over RMB 1.5 trillion ($205 billion) in 2024 and growing at 12-15% annually, it is attracting brands from activewear, nutrition, beauty, travel, and technology — all competing for a share of […]
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Health
China’s healthcare market is one of the largest investment stories in the global economy. The “Healthy China 2030” national blueprint targets a market value of RMB 16 trillion ($2.2 trillion) by the end of this decade. As of 2024, total healthcare expenditure in China exceeded RMB 9 trillion, growing at roughly 8-10% annually — faster […]
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China e-commerce
Douyin is no longer just a short-video platform. Since 2022, ByteDance has been systematically building Douyin into a local commerce platform — competing directly with Meituan in restaurant discovery, food delivery, and F&B brand marketing. For food and beverage brands in China, this expansion matters. Douyin’s entry into the food sector has created new marketing […]
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Food & Beverage
China’s children’s snack market is one of the fastest-growing food segments in the country. Estimated at over 600 billion RMB in 2024 and growing at 12-15% annually, it is attracting both domestic brands and foreign F&B companies looking for entry points into Chinese family spending. But selling snacks to Chinese children requires understanding a market […]
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luxury
China is the world’s largest luxury watch market. With total watch segment revenue exceeding $17 billion in 2023, and luxury brands like Rolex and Patek Philippe counting Chinese buyers as their single largest consumer group, it is a market that no serious watch brand can ignore. But selling watches in China in 2025 requires a […]
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Food & Beverage
China is not a vegetarian country. But it is becoming one of the fastest-growing markets for plant-based food in the world. The numbers are real: China’s vegetarian and plant-based food market exceeded US$12 billion in 2023 and continues to grow at 8-10% annually. The drivers are structural — health concerns, government dietary guidelines pushing reduced […]
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B2B & Industries
B2B lead generation in China does not work the way it works in Western markets. There is no LinkedIn dominance. Cold email has almost no traction. Trade shows are expensive and slow. The platforms, the trust signals, and the buyer journey are all different. But for brands that figure out the right approach, China is […]
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Sectors
China is the world’s largest consumer of red wine by volume. It is also one of the most misread wine markets for foreign brands trying to enter it. The old playbook — open a Tmall store, run a few KOL posts, wait for orders — stopped working around 2022. Today, wine sales in China happen […]
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Food & Beverage
China invented tea. Then it became the world’s fastest-growing coffee market. Now it has more fresh-brewed coffee locations than any country on earth — over 1 million stores. And a cup costs 9.9 RMB. This market is moving fast, it is brutally competitive at the bottom, and it has real openings for foreign brands at […]
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Sectors
China is the biggest e-commerce market on earth. And fashion is its biggest category. Online clothing sales hit 1.05 trillion RMB in 2024 — 47% of all retail clothing sold in China. If your apparel brand is not in China’s e-commerce, you are missing the largest fashion market in the world. Here is how to […]
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Sectors
Let’s talk about one of China’s most quietly massive markets. The kind brands don’t put in their board presentations — but absolutely should. China’s sexual wellness sector hit 193.7 billion CNY in 2024. That’s not a rounding error. And it’s growing at 6-7% per year. If you sell adult products, intimate health items, contraceptives, or […]
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