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… and How to Build a Gin Brand for the New Cocktail Generation If you’re in spirits and not paying attention to what’s happening with gin in China… you’re missing one of the fastest-growing lifestyle-driven categories in the market. Gin isn’t just another imported liquor anymore. In 2025, it’s become a cultural signal for young,…
If you’re selling whisky and still thinking clubs, bottle service, and KTV… you’re stuck in 2012.In 2025, the real whisky scene in China is playing out in living rooms, private lounges, and livestreams — not dancefloors. The consumer has changed.The channel has changed.The moment of consumption has changed. Why Whisky Is Booming on E-Commerce in…
Let’s be real — nightlife in China isn’t what it used to be. Gone are the wild KTV marathons, the champagne-soaked club scenes, the endless banquets. Whether it’s economic pressure, changing values, or digital distraction, the data and daily reality are clear:✅ People go out less.✅ They drink differently.✅ And they buy alcohol in a…
China’s wine market, marked by rapid growth and increasing sophistication, continues to offer significant opportunities for international wine brands. Here’s an updated and detailed exploration of the wine landscape 2025: As the Chinese wine market evolves, understanding these dynamics and positioning accordingly will be crucial for international wineries looking to capitalize on this lucrative but…
Georgian Wine in China: Low-Price Entry and Smart Tips for Success in the Chinese Wine Market 🍷 Georgian wine has made a bold entry into the Chinese wine market, leveraging low prices to attract a growing base of wine enthusiasts. But competing in China’s sophisticated and rapidly evolving wine market requires more than just affordability—it…
[exclusive information] the rum market in China is blowing up, +5.6% growth and if you’re not thinking about how to tap into it, you’re missing a MASSIVE opportunity. China is no longer just about baijiu or wine—it’s evolving, and rum is becoming the drink of choice for a new generation of consumers. Let’s break it…
China’s alcohol e-commerce sector is not just thriving—it’s setting global benchmarks. How it’s revolutionizing the market: China : an ecommerce Market for alcohol In the realm of global alcohol e-commerce, China is the standout leader. Post-Covid, while other markets are plateauing, China’s online alcohol sales are surging. Innovations in direct-to-consumer (D2C) channels and the lift…
My key strategies to successfully sell spirits in China’s booming alcohol market in 2024. Essential insights for brands.
In 2023, the wine industry in China has experienced significant developments, particularly in the context of e-commerce and digital consumption. Here are five key points highlighting these changes: These points illustrate how e-commerce has not only transformed the way wine is bought and sold in China but also how it has influenced consumer tastes and…
September 4, 2023, Beijing – Imagine a blend of coffee and a legendary Chinese spirit, Kweichow Moutai, coming together to create a sensation that’s sending taste buds on a wild ride. That’s precisely what happened when Luckin Coffee, the famed Chinese coffee chain, teamed up with the esteemed Kweichow Moutai to craft something truly extraordinary….
Generating leads is crucial for any business, but in China’s market, it takes on a unique set of challenges. From cultural nuances and local regulations to a highly competitive landscape, knowing the most effective strategies for lead generation can make all the difference. In this blog post, we’ll explore key tactics such as inbound marketing…
Economic growth, rising wages, and purchasing power have made it possible to develop substantially new consumption patterns for Asian markets. The alcoholic beverages industry, including the beer market, has undergone a sharp increase in the Asia-Pacific area, including increasing competition between local and foreign producers. The Chinese beer market is the biggest in the world,…
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