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Economic growth, rising wages, and purchasing power have made it possible to develop substantially new consumption patterns for Asian markets. The alcoholic beverages industry, including the beer market, has undergone a sharp increase in the Asia-Pacific area, including increasing competition between local and foreign producers. The Chinese beer market is the biggest in the world,…
China is a rapidly growing market for wine consumption, as consumers adapt to Western drinking culture. China is among the most lucrative and fragmented markets in the world. It is the third-largest market for red wine consumption in the world. Thanks to its lower alcohol content and perceived wholesomeness, wine is increasingly appreciated by Chinese…
We all know that the alcohol industry is one of the most lucrative markets throughout the world. But, in some country, it’s more lucrative than others. In China, it’s the case. Chinese people love alcohol and especially imported alcohol. It’s both a gift and a wealth sign and openminded. But breaking into the alcohol market…
Chinese wine lovers numbers are still rising with the increase of disposal revenue. In 2019, China has become the world’s largest wine consumer. With the rapid growth of China’s wine consumer group, China’s wine market is a new market full of potential. France is the world’s largest wine producing country, and its wine making technology,…
Why there are more and more Chinese wine lovers? When Chinese people celebrate the Spring Festival, red wine is indispensable on the table. In the beginning, most wines in the Chinese market were blended with water. As the Chinese people’s consumption level continues to increase, the demand for high-quality wines is also increasing. However, with…
China Fiery Liquor Maker Moutai expects revenue to have jumped 50% this year, with the firm aiming for a rise of at least 10%. Moutai also plans to develop its agricultural farm and improve their operation for making a cheap version of baijiu liquor called Xijiu. At the same time, the group pursues to push…
The consumption of red wine in China almost tripled between 2007 and 2013. This enabled the country to surpass France and Italy’s consumption of red wine last year. China indeed consumed 155 million cases of red wine, while France and Italy only drank 150 million and 141 million cases. The country’s e-commerce is also booming…
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