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If you have a beauty Brand, selling health products or market a fashion brands you ask yourself, should I sell to consumers directly or to business (Dealers, retailers, Distributors)? Good First question , we will try to reply in this article What B2B and B2C marketing have certainly in common is that they both have…
Nothing is more sensible to sell in China than infant-related products. Why? In 2008 a huge scandal broke out in China after Infant milk manufacturers used dangerous milk in their composition. Indeed, manufacturers used melamine to make the protein rate higher.The consequences were disastrous, an estimated hundred thousand kids got sick consuming this milk and…
China is a huge market, and it’s one of the most important markets to enter for any business. It’s not easy, though, so we have created this guide on B2B marketing in China to help you get started! We’ll be covering topics such as: -What are the different channels?-What should your strategy look like?-How do…
The wind power market in China China’s wind power industry has only gradually developed since the middle of the last decade, but China has become the main driving force of global wind power in the past five years. From the perspective of China’s power energy in recent years, wind power has become the third-largest source…
At the danger of sounding excessively negative, let us talk about China’s semiconductor fab/foundry circumstance. Fabs are one of the central reasons, it is challenging to envision China getting autonomous from coordinated circuit (IC) imports: no place in China can make bleeding-edge chips. The semiconductor autonomy “Enormous Reserve” has organized the region. So let us…
If you’re doing business in China, then you know that lead generation is key to your success. Without leads, you won’t be able to find new customers or grow your market share. However, generating leads in China can be difficult – especially if you don’t understand the cultural nuances involved. In this blog post, we’ll…
With digital, Inbound marketing development has become the most effective way to generate leads in China (and the world). Instead of pushing your product and service to your potential customers, you pull them by giving them reasons to interact with your brand and product. In 2018, experts expect China’s economy to be the largest in…
The incomes of Chinese SMEs B2B e-commerce reached 23.45 billion yuan in 2014, an increase of 32%. With the continued growth of e-commerce and SME investments in the development of their services and marketing, this market is far from dying out and still promises stable growth in the next years. Increase of growth in 2014…
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