China Sports Market

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The Popularity of Wellness Brands in China: the Lululemon case Study
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The Popularity of Wellness Brands in China: the Lululemon case Study

The Evolution of Wellness is crazy in China this year in the aftermath of the pandemic, with Lululemon reports a 79% jump in China sales. China’s definition of wellness has undergone a seismic shift. It’s not simply about physical prowess anymore. Today’s consumers have a heightened sensitivity to the importance of mental well-being and the…

How to sell rock climbing gear in China ?
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How to sell rock climbing gear in China ?

Rock climbing will become an official medal-winning event at the 2020 Tokyo Olympic Games and the largest ever rock climbing event in China will behold Yangshuo’s Wine Bottle Cliff in August this year. China is well-known for its breathtaking landscapes and rock climbing is now an increasingly popular sport in the country. The growing market…

Chinese Suning takes leardership of Inter Milan
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Chinese Suning takes leardership of Inter Milan

Chinese Suning buys 70 percent of Inter Milan Suning Commerce Group, one of the most known Chinese retail group, will acquire almost 70% of Inter Milan for € 270 million. The Great Inter Milan, which has seen many stars such as Ronaldo, Zlatan Ibrahimovic or Kongdogbia, becomes the first big European football club to be bought mainly…