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Selling fitness outfits in China is less about pushing a product and more about selling a lifestyle identity—something brands like Lululemon have mastered. You’re absolutely right to prioritize Rednotes (Xiaohongshu), use Douyin for virality, and integrate KOLs and yoga instructors into a broader community-driven marketing strategy. Here’s a clear go-to-market guide to help you build…
As China celebrates the Year of the Wood Dragon, brands are creating vibrant campaigns to stimulate emotional connections and boost seasonal sales. Diverging from traditional themes, Canadian sportswear company Lululemon introduces its Year of the Dragon inspired short film, “Be Spring.” This film explores the concept of wellness and “eternal spring” from an Eastern cultural…
China’s dairy industry is undergoing a revolutionary shift, with protein-enriched products emerging as the new trendsetters. Spearheaded by dairy giant Mengniu, the focus is now on innovating localized protein-rich dairy products, particularly in ready-to-drink (RTD) formats. read more This move aligns with China’s Health China 2030 initiative, which recognizes dairy as a key nutritional element….
The Evolution of Wellness is crazy in China this year in the aftermath of the pandemic, with Lululemon reports a 79% jump in China sales. China’s definition of wellness has undergone a seismic shift. It’s not simply about physical prowess anymore. Today’s consumers have a heightened sensitivity to the importance of mental well-being and the…
Rock climbing will become an official medal-winning event at the 2020 Tokyo Olympic Games and the largest ever rock climbing event in China will behold Yangshuo’s Wine Bottle Cliff in August this year. China is well-known for its breathtaking landscapes and rock climbing is now an increasingly popular sport in the country. The growing market…
Chinese Suning buys 70 percent of Inter Milan Suning Commerce Group, one of the most known Chinese retail group, will acquire almost 70% of Inter Milan for € 270 million. The Great Inter Milan, which has seen many stars such as Ronaldo, Zlatan Ibrahimovic or Kongdogbia, becomes the first big European football club to be bought mainly…
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