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According to Statista https://www.statista.com/outlook/90030400/117/apparel/china#market-revenue revenue in the Fashion segment in China is projected to reach US$284,311m in 2020. Revenue is expected to show an annual growth rate of 9.8%, resulting in a projected market volume of US$454m by 2025. Today the fashion market in China is increasingly digitizing. First of all, it must be considered…
After the successful feast of the Beijing Olympics in 2008, there is a sports trend around China, whether in big cities or rural areas. Therefore the competition among sports goods marketers has been fiercer and fiercer. According to Statista, the revenue in the Sports Equipment segment in China is up to US$31,458m in 2020. The…
In the image of its neighbors Japan and Korea, appearance has become a primordial aspect of success in China. Wearing well-designed or/and luxury clothes can help one gain a significant amount of face with its pairs. In addition, it is important to understand that the Chinese market changes quickly, not only because the Chinese are…
Branding is everything in china. China is a market for brands in 2020. Chinese consumers are very attached to the brand (Label for quality), to the product image, the company, and its position. Step by step Guide to selling Fashion brands in China 1 Understand the Chinese Market 2 Sell on Tmall Global 3 Create…
Originally known as the gateway to China for Western brands due to its successful engagement of so many Chinese consumers, Tmall has over the years become one of the most effective incubators of domestic Chinese design talent. Tmall is becoming a luxury fashion’s online gateway to China For its participation in the FASHION WEEK PARIS…
JD’s Position in China JD.com or Jingdong, is the second largest e-commerce company in mainland China and the main domestic competitor of Tmall, e-commerce platform which belong to Alibaba’s group. JD.com has a focus on B2C online retail and hold currently 25% of market share. JD.com built its business on the three Cs: computers, communications,…
The popularity of Victoria’s secret show abroad and domestic evidently shows the desire and huge demand for global women. So does all sorts of Chinese beauties. For marketing, lingerie is a great year-round product. While many think lingerie is for Valentine’s Day, many also buy lingerie for their significant other’s birthday, anniversaries, or a honeymoon….
The Chinese luggage market is projected to grow at a CAGR of 7.3% until 2025. Generally, the luggage and bag business is associated with tourism. With the booming of tourism in China, the demand for luggage for tours or trips continues to drive to a high peak. According to data from the Ministry of Culture…
In China, men’s apparel dominates the apparel market, one of the crucial and crystal reasons is the population of Chinese males overwhelmingly overweight the one of Chinese female. Menswear accounts for 43.6% of the clothing industry’s total sales value. The men’s garment market is expected to grow from nearly RMB 500 billion in 2015 to…
This year International Luxury Watch Brand have great prospect to sell watches in China. According to the results of the latest WorldWatchReport™ by Digital Luxury Group (DLG), the web traffic from China visiting luxury watch websites, is gradually exceeding as compare to web traffic generated from the leading U.S. market. The rise in web traffic…
Sell Bags in China: China has now evolved as a land of younger and more sophisticated shoppers with immense fondness for luxury bags. China’s Millennials are tech-savvy, educated and well-traveled individuals representing 415 million, or 31% of the total Chinese population and they are emerging as the new target market. “The Chinese customer is becoming…
China is undergoing rapid population growth, with increased urban concentration, and brisk financial development of the middle class who are now emerging as China’s upper class as the society moves from production to consumption focused. Market analysis of Jewelry in China market China is now the second-largest world economy by GDP, following the United States…
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