Fashion

How do you go about selling a brand of clothes in China? It’s not as simple as slapping a label on some products and shipping them east. If you want to make the most of this burgeoning market, there are a few things you need to take into account. In this post, we’ll take a…

China Fashion Market is a market for brands in 2022. Chinese consumers are very attached to the brand (Label for quality), the product image, the company, and its position. All this is true for a fashion brand that wants to make it in China. In this guide we guide you through the marketing steps you’ll…

The sports industry in China is booming, and there’s big money to be made selling sportswear there. But it’s not as simple as just setting up shop and selling your fashion brand. China sportswear market offers great opportunities to international brands as long as they play the game smartly. In this blog post, we’ll give…

Many industries in China are booming and accelerating. One of the latest to do so is in the men’s fashion industry. While fashion and apparel have always been one of the country’s strong suits, menswear has now seen unprecedented growth. In 2021, it accounted for over $104 million and doesn’t look to be stopping any…

According to Statista https://www.statista.com/outlook/90030400/117/apparel/china#market-revenue revenue in the Fashion segment in China is projected to reach US$284,311m in 2020. Revenue is expected to show an annual growth rate of 9.8%, resulting in a projected market volume of US$454m by 2025. Today the fashion market in China is increasingly digitizing. First of all, it must be considered…

Originally known as the gateway to China for Western brands due to its successful engagement of so many Chinese consumers, Tmall has over the years become one of the most effective incubators of domestic Chinese design talent. Tmall is becoming a luxury fashion’s online gateway to China For its participation in the FASHION WEEK  PARIS…

JD’s Position in China JD.com or Jingdong, is the second largest e-commerce company in mainland China and the main domestic competitor of Tmall, e-commerce platform which belong to Alibaba’s group. JD.com has a focus on B2C online retail and hold currently 25% of market share. JD.com built its business on the three Cs: computers, communications,…

The popularity of Victoria’s secret show abroad and domestic evidently shows the desire and huge demand for global women. So does all sorts of Chinese beauties. For marketing, lingerie is a great year-round product. While many think lingerie is for Valentine’s Day, many also buy lingerie for their significant other’s birthday, anniversaries, or a honeymoon….

The Chinese luggage market is projected to grow at a CAGR of 7.3%  until 2025. Generally, the luggage and bag business is associated with tourism. With the booming of tourism in China, the demand for luggage for tours or trips continues to drive to a high peak. According to data from the Ministry of Culture…

In China, men’s apparel dominates the apparel market, one of the crucial and crystal reasons is the population of Chinese males overwhelmingly overweight the one of Chinese female. Menswear accounts for 43.6% of the clothing industry’s total sales value. The men’s garment market is expected to grow from nearly RMB 500 billion in 2015 to…