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Chinese fashion is Evolving Expectations and Shifting Strategies Fast fashion in China is at a pivotal point. Major global brands like H&M have scaled back significantly, with H&M reducing its stores from 530 in 2018 to about 280 today, including the recent closure of a flagship store in Beijing’s Sanlitun. Other brands like GAP and…
The sports industry in China is booming, and there’s big money to be made selling sportswear there. But it’s not as simple as just setting up shop and selling your fashion brand. China sportswear market offers great opportunities to international brands as long as they play the game smartly. In this blog post, we’ll give…
Moncler focus on China in 2024, with expansion and strategic focus on the biggest luxury market in the world. Moncler, the Italian luxury fashion brand known for its high-end down jackets and sportswear, has made significant strides in the Chinese market. Moncler’s strategic approach to conquering the Chinese luxury market, Moncler’s strategic approach to conquering…
How do you go about selling a brand of clothes in China? It’s not as simple as slapping a label on some products and shipping them east. If you want to make the most of this burgeoning market, there are a few things you need to take into account. In this post, we’ll take a…
Selling clothes in China’s rapidly evolving fashion market in 2024 requires a blend of Digital business and an understanding of the latest trends. Here are eight tips designed to help you navigate this dynamic landscape successfully: 1. Embrace E-commerce Giants 2. Leverage Social Commerce 3. Sustainability Sells (time are Changing in China) 4. Localize Your…
This article is done by marketers of GMA that work on the ground on daily basic with real clients. We provide inside of campaign and market for fashion brands that want to sell in China. What is Tmall for fashion Brands …. in 10 points Here’s a comparative table outlining key features of Tmall, Tmall…
Have you ever wondered how to tap into one of the world’s largest consumer markets, where fashion and online shopping reign supreme? If so, you’re in for an exciting journey as we explore the captivating world of selling shoes in China through e-commerce. In an era where digital innovation knows no bounds, and where Chinese…
In the dynamic world of luxury goods, watches have stood the test of time (pun intended) as symbols of prestige, craftsmanship, and tradition. As China emerges as one of the largest consumer markets in the 21st century (and luxury watch sales exceeded $10.89 billion in 2023), tapping into its vast potential is the ambition of…
Imagine stepping into the world’s leading stage of online fashion, where the Chinese Apparel Market reigns over 70% of Chinese individuals already embracing online clothing purchases. The question that beckons: How can global fashion brands elegantly weave their E-Commerce narrative into China’s vibrant fabric? What an intriguing puzzle to solve, for it’s a journey not…
The fashion landscape in China has experienced consistent growth, driven by a rising number of individuals who possess greater financial means and a heightened fascination with clothing as a means of expressing style, rather than solely meeting practical needs. Presently, the fashion sector stands as one of China’s most profitable industries, having amassed a staggering…
The Chinese luggage market is projected to grow at a CAGR of 7.3% until 2025. Generally, the luggage and bag business is associated with tourism. As Chinese people are coming back after their absence, it’s predicted that the domestic demand in the Chinese luggage industry will only grow. China opened its borders on the 8…
The Chinese lingerie market has exploded in recent years, with an increasing number of domestic and international brands vying for a slice of the pie. Driven by a growing middle class with a rising disposable income and a shift towards more comfortable and fashionable undergarments, the market is expected to continue its rapid growth in…
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