Food Advertisements in China: F&B Marketing Strategy
My best practices for F&B marketing in China. What you need to know for advertising food in the Chinese market.
Food & Beverage
- What foods/food staples do you think Chinese consumers are most interested in when it comes to food and beverage?
- How has the competition been for international brands looking to get a foothold in China’s food & beverage market?
- What are the best ways for companies to entice Chinese consumers with different tastes into their products with fun, interactive activations or experiences or offline marketing campaigns?
- What kind of products or brands has popped up in recent years that might be foreshadowing what the future of the Chinese F&B market will look like?
- What are some of the common challenges F&B brands experience when entering the Chinese market and how to overcome them?
MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Ice cream sales season is coming in China !
Summary of the Ice Cream Market in China The ice cream market in China in 2024 has seen substantial growth over recent years, driven by increasing consumer demand for novel and premium dessert options. As disposable incomes rise and the middle class expands, Chinese consumers are showing a greater willingness to experiment with new flavors…
Full Analysis of China’s Billion-Dollar Bottled Water Market
Liquid Gold: The Rise of Bottled Water in China’s Thirsty Market in 2024 What is more refreshing than drinking water in this hot weather in Shanghai? China is the world’s largest market for bottled water. The poor tap water quality, increasing health awareness, higher income levels, and international tourism is fueling the demand for good-quality…
Coffee Market in China: How to Sell Big?
Although China was always perceived as a tea market, coffee is becoming very trendy among young consumers in the country. Coffee drinking culture copied from the Western lifestyle results in Shanghai being the most cafe-crowded city. In 2021 the city beat Tokyo and London, placing itself in the first position for the biggest amount of…
Ready meals in China are becoming trendyu on e-commerce platforms
As the Chinese younger generation is living faster lives, domestic and Western ready meals and ready-to-cook dishes are becoming extremely popular in China. Young consumers buy ready-made food to take to work, to the gym, or to give kids lunch at school. With the immense workload, young Chinese people don’t have time or resources (many…
Fresh Juices in China E-commerce
In 2024, there is a big demand fro Fresh Juice in China. The industry of Fresh Juices in China has witnessed substantial growth in the last few years. Fresh juices in China are very popular among locals. China’s entire beverage industry has witnessed a stunning growth in the freshly produced beverages sector and dampening the…
How China is Embracing Detox for Ultimate Well-being
10 Things brands should know about Detox in China in 2024 The detox market in China in 2024 The detox market in China is navigating a wave of exponential growth, spurred by an ever-increasing pursuit of wellness and purity among Chinese consumers. As the country’s urbanization continues to accelerate, bringing with it lifestyle changes and…
Chinese consumers love imported sausages (bonus Tips)
In 2024, the imported sausages market in China has been experiencing dynamic changes, driven by evolving consumer preferences, regulatory shifts, and global trends The Chinese Pork Market Pig meat is crucial to Chinese cuisine, culture, and its economy. Many menus in mainland China list pork simply as “meat.” In China, the global population eats around…
Chinese pet e-commerce is full of opportunities for International Brands in 2024
E-commerce is a field where every market can find its place, and the dog market is not an exception. China needs Europe’s long expertise in dog education. After years of development, China’s pet industry has now entered a period of rapid development. At present, China’s pet industry can be divided into three main categories: Pet…
Food in China : a Booming Market on Tiktok
Where Chinese consumers like to buy Food in 2024? On Douyin (Tiktok) The Chinese food market has seen a meteoric rise on platforms like Douyin, becoming a vibrant and influential space for brands, influencers, and consumers alike. Here are seven key trends that are shaping the future of food in China, each presented with a…
Coffee and tea franchises in China in 2024
Over the last 15 years, western and local franchise brands have developed a lot in China. According to the China Chain Store and Franchise Association (CCFA), the investors are most optimistic about the coffee and beverage brand franchise business considering them as a sector with rosy prospects. In 2024, the coffee and tea franchise market…
Butter Market in China: 10 consumers Trends in 2024
Here is 10 consumer trends in China for Butter market for 2024: China increased its dairy imports by 30 percent, during the 3 first months this year with butter the main driver in the increase. China is a very interesting market with enormous potential. The single most difficult thing is competition. Foreign brands see a…