Alcohol, Wines & Spirits
On September 4, 2023, Luckin Coffee launched a single new menu item: a latte made with Moutai baijiu sauce (茅台酱香拿铁 — Máotái Jiàngxiāng Nátiě). By the end of the day, 5.42 million cups had been sold. Single-day revenue exceeded 100 million RMB. Social media exploded. Every major Chinese news outlet covered it. The collaboration became […]
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China e-commerce
Douyin is no longer just a short-video platform. Since 2022, ByteDance has been systematically building Douyin into a local commerce platform — competing directly with Meituan in restaurant discovery, food delivery, and F&B brand marketing. For food and beverage brands in China, this expansion matters. Douyin’s entry into the food sector has created new marketing […]
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Food & Beverage
China’s children’s snack market is one of the fastest-growing food segments in the country. Estimated at over 600 billion RMB in 2024 and growing at 12-15% annually, it is attracting both domestic brands and foreign F&B companies looking for entry points into Chinese family spending. But selling snacks to Chinese children requires understanding a market […]
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Food & Beverage
China is not a vegetarian country. But it is becoming one of the fastest-growing markets for plant-based food in the world. The numbers are real: China’s vegetarian and plant-based food market exceeded US$12 billion in 2023 and continues to grow at 8-10% annually. The drivers are structural — health concerns, government dietary guidelines pushing reduced […]
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Food & Beverage
China invented tea. Then it became the world’s fastest-growing coffee market. Now it has more fresh-brewed coffee locations than any country on earth — over 1 million stores. And a cup costs 9.9 RMB. This market is moving fast, it is brutally competitive at the bottom, and it has real openings for foreign brands at […]
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Food & Beverage
Yogurt in China. Not the most exciting category on paper. But wait until you see the numbers — this market generates more revenue than the entire GDP of some European countries. And it’s still growing. So if you’re a dairy brand sitting on the fence, this article is your nudge. We break down the China […]
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Sectors
Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]
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Food & Beverage
Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]
Read more →
Food & Beverage
Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]
Read more →
Food & Beverage
Matt Sun, Tmall Specialist at EAC Ecommerce China Agency. 10 years managing F&B brands on China’s e-commerce platforms. Direct experience with Nescafé, Yili, and Swisse on Tmall store management, product strategy, and campaign execution for the Chinese market. Selling a food or beverage brand on Tmall or Douyin? Get a free audit from our team. […]
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Food & Beverage
Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]
Read more →
China Business
Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]
Read more →