Food & Beverage

  1. What foods/food staples do you think Chinese consumers are most interested in when it comes to food and beverage?
  2. How has the competition been for international brands looking to get a foothold in China’s food & beverage market?
  3. What are the best ways for companies to entice Chinese consumers with different tastes into their products with fun, interactive activations or experiences or offline marketing campaigns?
  4. What kind of products or brands has popped up in recent years that might be foreshadowing what the future of the Chinese F&B market will look like?
  5. What are some of the common challenges F&B brands experience when entering the Chinese market and how to overcome them?

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China Healthy Food Market: Chinese people’s shift toward a healthy lifestyle
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China Healthy Food Market: Chinese people’s shift toward a healthy lifestyle

It’s not a secret that China has been grappling with a major obesity issue in recent years. A lack of exercise and an over-reliance on unhealthy foods have resulted in millions of Chinese people being overweight or obese. To help China’s health problems, the Chinese government introduced several initiatives to improve general health in the…

The 518th China Nutrition Day is a marketing treasure
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The 518th China Nutrition Day is a marketing treasure

After six years, the Chinese Nutrition Society reissued the “Dietary Guidelines for Chinese Residents (2022)” in April 2022. This sparked heated debate within the society. The updated version of the guidelines includes improved guidelines for food intake, food types, and intakes. It also advocates, for the first time, the ‘Oriental healthy eating pattern’. This is…

How to sell cherries with the power of Chinese e-Commerce?
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How to sell cherries with the power of Chinese e-Commerce?

The Chinese Cherry’s market is very interesting for producers in the world. You should read this article to have a better understanding of the Fresh Fruit market in China. Case study : How to sell Cherries on Chinese e-Commerce? China: Pinduoduo and the Chilean Fresh Fruit Exporters Association team up to welcome peak cherry sales…

Top Secret to sell bird’s-nest in China
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Top Secret to sell bird’s-nest in China

China’s current bird’s-nest market: the demand fr high quality branded is increasing.The skin beauty effect has seen the Chinese bird’s-nest industry grow rapidly in recent years. While many things have changed in the process of building bird’s nests there are still some fundamental changes to the trade dynamics. Countries like Indonesia continue to collect nests…

Chinese Food and Beverage Regulations 2022 (+solutions)
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Chinese Food and Beverage Regulations 2022 (+solutions)

Beijing has released new Chinese Food and Beverage Regulations. Many are worried that their products will not be allowed to enter the huge market, as there is a Jan. 1 deadline. China’s customs authorities published new safety rules in April. These regulations stipulate that all foreign food processing, storage and manufacturing facilities must be registered…

Imported Beef Demand Goes Up on Chinese Online Marketplaces
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Imported Beef Demand Goes Up on Chinese Online Marketplaces

The demand for imported beef in China is predicted to be strong. China’s beef imports have grown almost 15 times in the past five years, from 32,858 tonnes in 2010 to 494,946 tonnes in 2015. The increasing strength of beef imports in China is reflecting the growing imbalance between expanding consumption and domestic production that…

Chinese consumers are buying imported sausages online.

Chinese consumers are buying imported sausages online.

The Chinese Pork Market Pig meat is crucial to Chinese cuisine, culture, and its economy. Many menus in mainland China list pork simply as “meat.” In China, the global population eats around 28% of the world’s meat, half of it being pork. Pork is often offered during wedding banquets, lunar new year, and other celebrations….

KFC x Kuaishou: AR Experience for great co-branding campaign
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KFC x Kuaishou: AR Experience for great co-branding campaign

KFC launched an AR filter on Kuaishou, which aimed to promote its new product “Chinzza”: a chicken base topped with cheese, pineapples, and corn, similar to a pizza. Kuaishou developed the AR engine and real-time rendering tools. The augmented reality in China The global augmented reality (AR) market is projected to surpass $100 billion by 2024, fueled…

Chinese Consumers love healthy nuts
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Chinese Consumers love healthy nuts

Chinese thought on nuts: “Nuts contain high levels of protein, oil, minerals, and vitamins, and have excellent effects on human growth and development, strengthening physical fitness, and preventing diseases. Nuts are comprehensive and rich in nutrition. Eating regularly nuts can prevent and treat heart disease, cancer, and vascular disease.” So, it’s simple to understand why…