Food & Beverage

  1. What foods/food staples do you think Chinese consumers are most interested in when it comes to food and beverage?
  2. How has the competition been for international brands looking to get a foothold in China’s food & beverage market?
  3. What are the best ways for companies to entice Chinese consumers with different tastes into their products with fun, interactive activations or experiences or offline marketing campaigns?
  4. What kind of products or brands has popped up in recent years that might be foreshadowing what the future of the Chinese F&B market will look like?
  5. What are some of the common challenges F&B brands experience when entering the Chinese market and how to overcome them?

MARKETING TO CHINA AGENCY

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How to Reach Consumers in the Nuts Market in China?
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How to Reach Consumers in the Nuts Market in China?

Chinese thought on nuts: “Nuts contain high levels of protein, oil, minerals, and vitamins, and have excellent effects on human growth and development, strengthening physical fitness, and preventing diseases. Nuts are comprehensive and rich in nutrition. Eating regularly nuts can prevent and treat heart disease, cancer, and vascular disease.” So, it’s simple to understand why…

The Demand for Imported Beef in China is Going up!
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The Demand for Imported Beef in China is Going up!

The demand for imported beef in China is predicted to be strong. In 2021, China imported about 2.3 million tons of beef, about 10 percent more than in the previous year. China’s beef imports have grown almost 15 times in the past five years. The increasing strength of beef imports in China is reflecting the growing imbalance…

Coffee Market in China: How to Sell Big?
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Coffee Market in China: How to Sell Big?

Although China was always perceived as a tea market, coffee is becoming very trendy among young consumers in the country. Coffee drinking culture copied from the Western lifestyle results in Shanghai being the most cafe-crowded city. In 2021 the city beat Tokyo and London, placing itself in the first position for the biggest amount of…

Ready meals in China are becoming a new trend on e-commerce platforms
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Ready meals in China are becoming a new trend on e-commerce platforms

As the Chinese younger generation is living faster lives, domestic and Western ready meals and ready-to-cook dishes are becoming extremely popular in China. Young consumers buy ready-made food to take to work, to the gym, or to give kids lunch at school. With the immense workload, young Chinese people don’t have time or resources (many…

China Healthy Food Market: Chinese people’s shift toward a healthy lifestyle
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China Healthy Food Market: Chinese people’s shift toward a healthy lifestyle

It’s not a secret that China has been grappling with a major obesity issue in recent years. A lack of exercise and an over-reliance on unhealthy foods have resulted in millions of Chinese people being overweight or obese. To help China’s health problems, the Chinese government introduced several initiatives to improve general health in the…

The 518th China Nutrition Day is a marketing treasure
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The 518th China Nutrition Day is a marketing treasure

After six years, the Chinese Nutrition Society reissued the “Dietary Guidelines for Chinese Residents (2022)” in April 2022. This sparked heated debate within the society. The updated version of the guidelines includes improved guidelines for food intake, food types, and intakes. It also advocates, for the first time, the ‘Oriental healthy eating pattern’. This is…

How to sell cherries with the power of Chinese e-Commerce?
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How to sell cherries with the power of Chinese e-Commerce?

The Chinese Cherry’s market is very interesting for producers in the world. You should read this article to have a better understanding of the Fresh Fruit market in China. Case study : How to sell Cherries on Chinese e-Commerce? China: Pinduoduo and the Chilean Fresh Fruit Exporters Association team up to welcome peak cherry sales…

Top Secret to sell bird’s-nest in China
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Top Secret to sell bird’s-nest in China

China’s current bird’s-nest market: the demand fr high quality branded is increasing.The skin beauty effect has seen the Chinese bird’s-nest industry grow rapidly in recent years. While many things have changed in the process of building bird’s nests there are still some fundamental changes to the trade dynamics. Countries like Indonesia continue to collect nests…

Chinese Food and Beverage Regulations 2022 (+solutions)
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Chinese Food and Beverage Regulations 2022 (+solutions)

Beijing has released new Chinese Food and Beverage Regulations. Many are worried that their products will not be allowed to enter the huge market, as there is a Jan. 1 deadline. China’s customs authorities published new safety rules in April. These regulations stipulate that all foreign food processing, storage and manufacturing facilities must be registered…