Food & Beverage

  1. What foods/food staples do you think Chinese consumers are most interested in when it comes to food and beverage?
  2. How has the competition been for international brands looking to get a foothold in China’s food & beverage market?
  3. What are the best ways for companies to entice Chinese consumers with different tastes into their products with fun, interactive activations or experiences or offline marketing campaigns?
  4. What kind of products or brands has popped up in recent years that might be foreshadowing what the future of the Chinese F&B market will look like?
  5. What are some of the common challenges F&B brands experience when entering the Chinese market and how to overcome them?

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Chinese consumers are buying imported sausages online.
Food & Beverage

Chinese consumers are buying imported sausages online.

The Chinese Pork Market Pig meat is crucial to Chinese cuisine, culture, and its economy. Many menus in mainland China list pork simply as “meat.” In China, the global population eats around 28% of the world’s meat, half of it being pork. Pork is often offered during wedding banquets, lunar new year, and other celebrations….

KFC x Kuaishou: AR Experience for great co-branding campaign
Case Studies | Food & Beverage

KFC x Kuaishou: AR Experience for great co-branding campaign

KFC launched an AR filter on Kuaishou, which aimed to promote its new product “Chinzza”: a chicken base topped with cheese, pineapples, and corn, similar to a pizza. Kuaishou developed the AR engine and real-time rendering tools. The augmented reality in China The global augmented reality (AR) market is projected to surpass $100 billion by 2024, fueled…

Chinese Consumers love healthy nuts
Food & Beverage | Sectors

Chinese Consumers love healthy nuts

Chinese thought on nuts: “Nuts contain high levels of protein, oil, minerals, and vitamins, and have excellent effects on human growth and development, strengthening physical fitness, and preventing diseases. Nuts are comprehensive and rich in nutrition. Eating regularly nuts can prevent and treat heart disease, cancer, and vascular disease.” So, it’s simple to understand why…

Pinduoduo is becoming the leading agriculture products (2021)
Food & Beverage | Sectors

Pinduoduo is becoming the leading agriculture products (2021)

What is Pinduoduo? Pinduoduo (拼多多) is the largest interactive e-commerce platform in China and in the world. It is the third-largest online marketplace behind Alibaba and JD.com in China. It has pioneered several new trends that have revolutionized online shopping in China including: social e-commerce team purchase consumer-to-manufacturer (C2M) Founded in 2015, Pinduoduo has become…

Food & Beverage | Sectors

Coffee market in China: opportunities are online

China is notoriously a consumer of tea, but nevertheless, in recent years, it has become one of the largest coffee consumers among emerging countries. In particular, coffee consumption has grown among young Chinese professionals Coffee Market in China  China is going to be the largest coffee market in the world by 2025 and almost reach…

From milk scandal to cross-border e-commerce opportunities for brands
Food & Beverage | Sectors

From milk scandal to cross-border e-commerce opportunities for brands

Milk market in China According to research by Euromonitor International, China is the second largest dairy market after the United States. But it is estimated that by 2022 it will reach the United States becoming the largest dairy market in the world. The most consumed products in China are: fresh milk powdered milk yogurt Regarding…

The return of Street vendors in China?
Food & Beverage | Sectors

The return of Street vendors in China?

The sanitary crisis of Covid-19 has harshly impacted the worldwide economy, this is why to start recover, the Chinese Prime Minister Li Keqiang has announced the comeback of roadside vendors, on 1st June “to promote the economic recovery and remedy the unemployment”. These vendors used to be unlicensed since 2017, to make street and cities…

Coffee Market in China: How to Sell Big?
Food & Beverage | Sectors

Coffee Market in China: How to Sell Big?

China is notoriously a consumer of tea, but nevertheless, in recent years, it has become one of the largest coffee consumers among emerging countries. In particular, coffee consumption has grown among young Chinese professionals. According to the analysis of the coffee market reported by Chinabgao, the growth rate of coffee consumption in China is about…

Tmall Global to Distribute More Imported Fresh Products
Food & Beverage | Sectors

Tmall Global to Distribute More Imported Fresh Products

Tmall is an e-commerce platform in full development, created in 2008 by Taobao. The company was acquired by the Alibaba group in 2011, and split into 3 distinct units : Tabao Tmall eTao The platform differs from Taobao because the latter focuses on the consumer-to-consumer relationship (C2C), and from eTao which is only a search…

Butter Market: Chinese consumers concern about health in 2019
Food & Beverage | Sectors

Butter Market: Chinese consumers concern about health in 2019

China increased its dairy imports by 30 percent, during the 3 first months this year with butter the main driver in the increase. China is a very interesting market with enormous potential. The single most difficult thing is competition. Foreign brands see a huge market here in China, but every other dairy board is thinking…

China’s KFC reinvented its marketing strategies
Case Studies | Food & Beverage

China’s KFC reinvented its marketing strategies

China is very competitive, Every food and beverage segment in China that can attract the youth target will benefit from huge consumption. Particularly in the drink market, there are currently many fusion drink concepts and youth-focused beverages.” KFC still holds its original concept With over 5,000 branches, KFC is American fast food’s biggest success story…