Food & Beverage

  1. What foods/food staples do you think Chinese consumers are most interested in when it comes to food and beverage?
  2. How has the competition been for international brands looking to get a foothold in China’s food & beverage market?
  3. What are the best ways for companies to entice Chinese consumers with different tastes into their products with fun, interactive activations or experiences or offline marketing campaigns?
  4. What kind of products or brands has popped up in recent years that might be foreshadowing what the future of the Chinese F&B market will look like?
  5. What are some of the common challenges F&B brands experience when entering the Chinese market and how to overcome them?

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Imported Beef Demand Goes Up on Chinese Online Marketplaces
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Imported Beef Demand Goes Up on Chinese Online Marketplaces

The demand for imported beef in China is predicted to be strong. China’s beef imports have grown almost 15 times in the past five years, from 32,858 tonnes in 2010 to 494,946 tonnes in 2015. The increasing strength of beef imports in China is reflecting the growing imbalance between expanding consumption and domestic production that…

Chinese consumers are buying imported sausages online.

Chinese consumers are buying imported sausages online.

The Chinese Pork Market Pig meat is crucial to Chinese cuisine, culture, and its economy. Many menus in mainland China list pork simply as “meat.” In China, the global population eats around 28% of the world’s meat, half of it being pork. Pork is often offered during wedding banquets, lunar new year, and other celebrations….

KFC x Kuaishou: AR Experience for great co-branding campaign
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KFC x Kuaishou: AR Experience for great co-branding campaign

KFC launched an AR filter on Kuaishou, which aimed to promote its new product “Chinzza”: a chicken base topped with cheese, pineapples, and corn, similar to a pizza. Kuaishou developed the AR engine and real-time rendering tools. The augmented reality in China The global augmented reality (AR) market is projected to surpass $100 billion by 2024, fueled…

Chinese Consumers love healthy nuts
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Chinese Consumers love healthy nuts

Chinese thought on nuts: “Nuts contain high levels of protein, oil, minerals, and vitamins, and have excellent effects on human growth and development, strengthening physical fitness, and preventing diseases. Nuts are comprehensive and rich in nutrition. Eating regularly nuts can prevent and treat heart disease, cancer, and vascular disease.” So, it’s simple to understand why…

Pinduoduo is becoming the leading agriculture products (2021)
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Pinduoduo is becoming the leading agriculture products (2021)

What is Pinduoduo? Pinduoduo (拼多多) is the largest interactive e-commerce platform in China and in the world. It is the third-largest online marketplace behind Alibaba and JD.com in China. It has pioneered several new trends that have revolutionized online shopping in China including: social e-commerce team purchase consumer-to-manufacturer (C2M) Founded in 2015, Pinduoduo has become…

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Coffee market in China: opportunities are online

China is notoriously a consumer of tea, but nevertheless, in recent years, it has become one of the largest coffee consumers among emerging countries. In particular, coffee consumption has grown among young Chinese professionals Coffee Market in China  China is going to be the largest coffee market in the world by 2025 and almost reach…

From milk scandal to cross-border e-commerce opportunities for brands
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From milk scandal to cross-border e-commerce opportunities for brands

Milk market in China According to research by Euromonitor International, China is the second largest dairy market after the United States. But it is estimated that by 2022 it will reach the United States becoming the largest dairy market in the world. The most consumed products in China are: fresh milk powdered milk yogurt Regarding…

The return of Street vendors in China?
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The return of Street vendors in China?

The sanitary crisis of Covid-19 has harshly impacted the worldwide economy, this is why to start recover, the Chinese Prime Minister Li Keqiang has announced the comeback of roadside vendors, on 1st June “to promote the economic recovery and remedy the unemployment”. These vendors used to be unlicensed since 2017, to make street and cities…

Coffee Market in China: How to Sell Big?
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Coffee Market in China: How to Sell Big?

China is notoriously a consumer of tea, but nevertheless, in recent years, it has become one of the largest coffee consumers among emerging countries. In particular, coffee consumption has grown among young Chinese professionals. According to the analysis of the coffee market reported by Chinabgao, the growth rate of coffee consumption in China is about…