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Introduction to Ferrero Rocher’s Market Strategy in China Ferrero Rocher, an iconic global chocolate brand, has carved a unique niche in China’s confectionery market, particularly with its Ferrero Rocher (金莎) chocolates. The brand’s success story in China is not just a tale of a product’s popularity but a masterclass in market adaptation and cultural integration….
China’s dairy industry is undergoing a revolutionary shift, with protein-enriched products emerging as the new trendsetters. Spearheaded by dairy giant Mengniu, the focus is now on innovating localized protein-rich dairy products, particularly in ready-to-drink (RTD) formats. read more This move aligns with China’s Health China 2030 initiative, which recognizes dairy as a key nutritional element….
Navigating China’s burgeoning vegetarian market can seem like a daunting task for foreign brands. Here’s an interesting fact: this market is projected to skyrocket to nearly US$12 billion in 2023! But don’t let these figures intimidate you. This article aims to illuminate the current landscape and untapped opportunities within China’s rapidly evolving plant-based industry, giving…
September 4, 2023, Beijing – Imagine a blend of coffee and a legendary Chinese spirit, Kweichow Moutai, coming together to create a sensation that’s sending taste buds on a wild ride. That’s precisely what happened when Luckin Coffee, the famed Chinese coffee chain, teamed up with the esteemed Kweichow Moutai to craft something truly extraordinary….
Dipping a toe into the whirlwind that is China’s burgeoning children’s snack arena can feel like an intimidating journey. But fear not! It might come off as a surprise, but this sector has ballooned from 61 billion yuan in 2015 to nearly a hefty 100 billion yuan in 2020! This blog post stands as your compass, guiding you…
Despite facing significant competition in the food delivery market, Douyin remains committed to carving out a substantial market share in this sector. On September 4, in response to media reports suggesting that Douyin had abandoned its food delivery aspirations, representatives from Douyin’s Life Services team clarified to Business that they are indeed progressing with their…
Step into China, where tea and coffee aren’t just beverages but reflections of a rich cultural heritage and modern aspirations. Foreign tea and coffee brands, are you ready to explore the captivating narrative that unfolds here? China’s tea legacy spans centuries, a symphony of flavors and traditions. Your journey into this market offers a chance…
We’d love to introduce you to the fascinating world of yogurt in the Chinese market. Yogurt has gained immense popularity in China over the past decade, becoming a staple in many households. Yogurt is known for its probiotic properties, which promote a healthy digestive system and boost the immune system. This has resonated well among…
China has seen a significant rise in the popularity of high-end chocolate in recent years. As the country’s middle class continues to grow and consumer preferences evolve, there has been a surge in demand for premium and luxury chocolate products. High-end chocolate in China is characterized by its exquisite craftsmanship, exceptional quality, and unique flavors….
What is more refreshing than drinking water in this hot weather in Shanghai? China is the world’s largest market for bottled water. The poor tap water quality, increasing health awareness, higher income levels, and international tourism is fueling the demand for good-quality water. Bottled water sales in China grew tremendously from US$1 billion in 2000…
China has a growing demand for imported fruits due to changing consumer preferences and an increasing focus on healthy eating. Imported fruits offer a wider variety of options and are often associated with better quality and taste. China imports a wide range of fruits from different countries around the world. Some popular imported fruits include…
Chinese food ordering apps have revolutionized the way people order and enjoy their favorite Chinese dishes. These apps offer a convenient and efficient way to browse through a wide variety of menus, place orders, and have food delivered right to their doorstep. With user-friendly interfaces and secure payment options, Chinese food ordering apps have become…
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