Food & Beverage

  1. What foods/food staples do you think Chinese consumers are most interested in when it comes to food and beverage?
  2. How has the competition been for international brands looking to get a foothold in China’s food & beverage market?
  3. What are the best ways for companies to entice Chinese consumers with different tastes into their products with fun, interactive activations or experiences or offline marketing campaigns?
  4. What kind of products or brands has popped up in recent years that might be foreshadowing what the future of the Chinese F&B market will look like?
  5. What are some of the common challenges F&B brands experience when entering the Chinese market and how to overcome them?

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Online Food in China : a Booming Market
Food & Beverage | Sectors

Online Food in China : a Booming Market

Food in China Chinese buyers’ shopping propensities have changed drastically as livelihoods have risen and new items and ideas have entered the China market. Purchaser propensities keep on evolving today, and looking at eras of buyers can uncover certain shopping patterns. The new era of customers (less than 20 years old) is the most Westernized…

50% of Chinese people are willing to buy groceries online
Food & Beverage

50% of Chinese people are willing to buy groceries online

Nearly 50% of (46%) of Chinese explain that they are already to order groceries online for home delivery (compared to 25% in the world) more than 52%  are willing to purchase online in the future. <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an <span style=”color:#B23C2E;”>Agency</span></p><!– –><p>We are the top…

What Chinese consumers buy online from U.S.A.?
China e-commerce | Food & Beverage | luxury

What Chinese consumers buy online from U.S.A.?

The popularity of e-commerce has quickly increased in China due to the economic development, the growing Chinese middle-class, rising disposable incomes and above all due to Internet and mobile penetration in the Chinese daily life. <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an <span style=”color:#B23C2E;”>Agency</span></p><!– –><p>We are the top…

10 tips if you want to open your online grocery store in China
Food & Beverage | Sectors

10 tips if you want to open your online grocery store in China

Shoppers are turning their backs on the supermarkets and now they are purchasing food products via internet. The popularity of online grocery shopping is rapidly increasing. Rise of the disposable income, growth of the middle class, higher internet penetration rate, increased desire for a better lifestyle have led Chinese consumers to increasingly choose e-commerce over traditional retail…

The French Cellar invest million in the Chinese Market
Case Studies | Food & Beverage

The French Cellar invest million in the Chinese Market

The FrenchCellar startup in Asia selling Wine subscription to Asian consumers will secure millions yuans to the Chinese Market.  Investment in China ESW Manage Ltd, a private equity firm focused on investment opportunities in Asia, last week announced it’s 7-figure investment into Asia’s pioneering wine subscription e-commerce platform, ‘The French Cellar‘ (www.theFrenchCellar.asia). It acquired a 20% stake in the new…