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KFC launched an AR filter on Kuaishou, which aimed to promote its new product “Chinzza”: a chicken base topped with cheese, pineapples, and corn, similar to a pizza. Kuaishou developed the AR engine and real-time rendering tools. The augmented reality in China The global augmented reality (AR) market is projected to surpass $100 billion by 2024, fueled…
The Chinese taste for Coffee evolved over the years. The Chinese are not typically lovers of coffee, especially not of fresh roasted or specialty coffee, and certainly not as a morning habit. Of the coffee purchased in China’s grocery stores, 98 percent is instant, with the most popular kind being the three-in-one. China Produces its…
What is Pinduoduo? Pinduoduo (拼多多) is the largest interactive e-commerce platform in China and in the world. It is the third-largest online marketplace behind Alibaba and JD.com in China. It has pioneered several new trends that have revolutionized online shopping in China including: social e-commerce team purchase consumer-to-manufacturer (C2M) Founded in 2015, Pinduoduo has become…
China is notoriously a consumer of tea, but nevertheless, in recent years, it has become one of the largest coffee consumers among emerging countries. In particular, coffee consumption has grown among young Chinese professionals Coffee Market in China China is going to be the largest coffee market in the world by 2025 and almost reach…
Milk market in China According to research by Euromonitor International, China is the second largest dairy market after the United States. But it is estimated that by 2022 it will reach the United States becoming the largest dairy market in the world. The most consumed products in China are: fresh milk powdered milk yogurt Regarding…
The sanitary crisis of Covid-19 has harshly impacted the worldwide economy, this is why to start recover, the Chinese Prime Minister Li Keqiang has announced the comeback of roadside vendors, on 1st June “to promote the economic recovery and remedy the unemployment”. These vendors used to be unlicensed since 2017, to make street and cities…
Tmall is an e-commerce platform in full development, created in 2008 by Taobao. The company was acquired by the Alibaba group in 2011, and split into 3 distinct units : Tabao Tmall eTao The platform differs from Taobao because the latter focuses on the consumer-to-consumer relationship (C2C), and from eTao which is only a search…
China is very competitive, Every food and beverage segment in China that can attract the youth target will benefit from huge consumption. Particularly in the drink market, there are currently many fusion drink concepts and youth-focused beverages.” KFC still holds its original concept With over 5,000 branches, KFC is American fast food’s biggest success story…
Honey, in Chinese (蜂蜜), has become so much a staple food that if you shop in a supermarket you will find it easier than sugar. Indeed, with a population of more than one billion 379 inhabitants consumption exceeds 300 000 tonnes per year, three times the volume exported, the Middle Kingdom is the world’s largest…
Considering the serial food scandals the country had to deal with during the past few years, Chinese people put food security as the national priority. Even the food industry is making efforts, Chinese consumers don’t rely a lot on what’s on the packaging description. Nowadays, even the latest technologies such as AI and blockchain are…
They are unavoidable: mobile apps restaurant tips are among the most downloaded apps. Their impact on the e-reputation of restaurants becomes inevitable. Getting a better grip on your restaurant’s e-reputation in China is still possible: all the advice is in this article. Why mobile apps are the law in food and beverage industry? First of…
With exploratory talks on the Canada-China free of charge trade arrangement scheduled to start following 7 days in Beijing, Canadian Agriculture and Agri-Food Minister Lawrence MacAulay need the farm-to-fork sector he oversees in governing administration to generally be one of many principal courses on the menu of the upcoming bilateral trade pact. The Canadian agricultural…
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