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Pinduoduo’s Live-Streaming Real Estate Sale: Innovation or Loss-Leader?
Sectors | Real Estate

Pinduoduo’s Live-Streaming Real Estate Sale: Innovation or Loss-Leader?

At 20:00 on July 14th, with the cheers of the on-site staff, Pinduoduo and Haiya Group launched a live-stream for group purchases of real estate in China. This new type of selling properties has reached a record high sale of 1122 transactions in 24 hours! The success of this event allowed Pinduoduo to realize another…