Vitamins & Supplements

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How to Sell Vitamins in China in 2022?
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How to Sell Vitamins in China in 2022?

Here is a short guide that has been designed to assist foreign companies operating in the healthcare and VMS industry, while exploring the Chinese market and its specificities.  China’s demand for health supplements products and more generally complementary medicines have been positively impacted by several factors such as an aging population, the COVID-19 Pandemic, an…

How to Market OTC Drugs Products in China? CBEC Only
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How to Market OTC Drugs Products in China? CBEC Only

China is a giant market for OTC drugs products , most of these Pharma firms have introduced health consumer brands. These OTC drugs products are being advertised alongside pharmaceuticals on Chinese television and satellite channels in the past, but it is via e-Commerce that EVERYTHING Is sold today. Tmall Global, JD Global and all cross…

Huge Demand for Vitamin D in China (after lockdown)
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Huge Demand for Vitamin D in China (after lockdown)

Chinese middle class are increasingly interested in nutritional supplements and vitamins, specially after health crisis. This is part of Chinese culture : Preventive healthcare. They are take health products that will improve their health and wellbeing. This is why both the domestic and import markets for these products continue to grow each year. The China Vitamin D…

China: Magnesium Supplement, Best-Selling Product on Tmall Global
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China: Magnesium Supplement, Best-Selling Product on Tmall Global

Chinese people care more about their health and are more likely to search, read and search for information. Recently, “magnesium”, a key supplement that has been a popular sale on Chinese e-Commerce platforms for health supplements, was a top seller on tmall Global for June shopping festival. It is an essential mineral, especially during the lockdown…

The 518th China Nutrition Day is a marketing treasure
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The 518th China Nutrition Day is a marketing treasure

After six years, the Chinese Nutrition Society reissued the “Dietary Guidelines for Chinese Residents (2022)” in April 2022. This sparked heated debate within the society. The updated version of the guidelines includes improved guidelines for food intake, food types, and intakes. It also advocates, for the first time, the ‘Oriental healthy eating pattern’. This is…

Sell Vitamins & Dietary supplements  in China – Vitabiotics case study
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Sell Vitamins & Dietary supplements in China – Vitabiotics case study

Vitabiotics, a UK company, is expanding its reach in China’s lucrative market for dietary supplements through Alibaba Group’s Tmall online platform. HBW Insight exclusively speaks to Benji Lamb, Vitabiotics’ China & South Asia director about how the company has successfully navigated the country’s new retail phenomenon. The UK’s “no.1 vitamin company,” Vitabiotics claims. Vitabiotics is…

Food supplements are bestsellers among all imported products during the Double 11
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Food supplements are bestsellers among all imported products during the Double 11

​China’s nutraceutical market has been skyrocketing. From 2010 to 2019, the scale of China’s nutraceutical products market has gradually expanded. Statistics showed that in 2019, the size of the market was approximately 178.5 billion yuan. There are three main forces driving the industry’s fast development: Increasing disposable income; Ageing of the population; Social stress; Environmental…

Dietary food supplement in China
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Dietary food supplement in China

According to the published report from Roland Berger consulting, by 2020 China’s health supplement market may reach 180 billion yuan. This means that the Chinese market will probably very soon surpass the US market even though for the moment Chinese spend 28 times less on vitamins and dietary supplements compared to the American people. The…