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Vitabiotics, a UK-based company, is expanding its reach in China’s lucrative health supplement market through Alibaba Group’s Tmall online platform. HBW Insight exclusively speaks to Benji Lamb, Vitabiotics’ China & South Asia director about how the company has successfully navigated the country’s new retail phenomenon. Vitabiotics is the UK’s “no. 1 vitamin company.” Vitabiotics has…
Due to rising health awareness and increasing disposable income among Chinese netizens, the vitamins and food supplements market is recording record growth, becoming the biggest market in the world, accounting for 5.14 billion dollars in 2023. China is facing many problems, like an aging society, social stress, and environmental problems like air and water pollution…
The Chinese market is highly attractive for global brands due to its immense potential and passion for beauty. It is an ever-evolving landscape that’s developing at a rapid pace and bringing massive opportunities along. Recently, the beauty supplements market in China is under the spotlight. It has become the buzzword in the industry, as they…
Here is a short guide that has been designed to assist foreign companies operating in the healthcare and VMS industry, while exploring the Chinese market and its specificities. China’s demand for health supplements products and more generally complementary medicines have been positively impacted by several factors such as an aging population, the COVID-19 Pandemic, an…
China is a giant market for OTC drugs products , most of these Pharma firms have introduced health consumer brands. These OTC drugs products are being advertised alongside pharmaceuticals on Chinese television and satellite channels in the past, but it is via e-Commerce that EVERYTHING Is sold today. Tmall Global, JD Global and all cross…
NMN-containing healthcare products are becoming so popular in China in 2022. On Chinese e-Commerce platforms, we can see a big demand for this new kind of product. What is NMN ? NMN means nicotinamide mononucleotide. It is a molecule naturally occurring in all life forms. At the molecular level, it is a ribonucleotide, which is…
Chinese middle class are increasingly interested in nutritional supplements and vitamins, specially after health crisis. This is part of Chinese culture : Preventive healthcare. They are take health products that will improve their health and wellbeing. This is why both the domestic and import markets for these products continue to grow each year. The China Vitamin D…
Chinese people care more about their health and are more likely to search, read and search for information. Recently, “magnesium”, a key supplement that has been a popular sale on Chinese e-Commerce platforms for health supplements, was a top seller on tmall Global for June shopping festival. It is an essential mineral, especially during the lockdown…
After six years, the Chinese Nutrition Society reissued the “Dietary Guidelines for Chinese Residents (2022)” in April 2022. This sparked heated debate within the society. The updated version of the guidelines includes improved guidelines for food intake, food types, and intakes. It also advocates, for the first time, the ‘Oriental healthy eating pattern’. This is…
According to the published report from Roland Berger consulting, by 2020 China’s health supplement market may reach 180 billion yuan. This means that the Chinese market will probably very soon surpass the US market even though for the moment Chinese spend 28 times less on vitamins and dietary supplements compared to the American people. The…
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