WeChat LiveStreaming

WeChat LiveStreaming

International Brands are always finding ways to better engage their Chinese consumers to obtain valuable insights about their behaviors and interests. In order to help them understand what makes their audience tick and subsequently facilitates the sales conversion...
The contraception market in China

The contraception market in China

Do you want to sell contraceptives such as condoms in China? Not that easy …The example of Durex the famous brand of condoms will show you that … Durex is a brand that soon turns 89 and sells condoms to just over a quarter of the world. Holding 30% of the...