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If you want to really connect with Chinese consumers in 2024, think RED the Chinese version of instagram. Xiaohongshu (小红书), internationally known as “Little Red Book,” is a social media and e-commerce platform based in China. It combines user-generated content (UGC) with online shopping, allowing users to post product reviews, share shopping experiences, and make…
Where Chinese consumers like to buy Food in 2024? On Douyin (Tiktok) The Chinese food market has seen a meteoric rise on platforms like Douyin, becoming a vibrant and influential space for brands, influencers, and consumers alike. Here are seven key trends that are shaping the future of food in China, each presented with a…
The Kicking Ass APP in China for beauty brands is called Little red Book or Xiaohongshu, it is the instagram of China. This article is done by Social Media expert in China, (not robots or AI 😉 ) we work on daily campaign on RED Why Red book is the Key app for beauty brand…
This Social media Guide is meticulously crafted by industry experts based in China, doing daily works on social media. We will help you to understand the dynamic and ever-evolving landscape of social media in China. In a digital era where trends shift as rapidly as the wind, this guide serves as your compass, leading you…
Open Image…Save ImageOpen Image (using #TmpD/ia)… To the people who already are familiar with Chinese social media or E-commerce platforms, they must already hear about WeChat, Weibo, Taobao, Tmall, even JD, Suning, Kaola, VIP.com, etc. however there is a new but useful app you also should note down, and it is called Xiaohongshu (Little Red Book). Xiaohongshu is a…
in 2024, integrating social media strategies is necessary in order to become successful in the e-commerce business in China. Social media is the key to success for e-commerce in China. In China, the power of social media platforms has rapidly increased and now, is part of Chinese daily life. But its influence has also extended to…
WeChat Video (copycat of douyin ) is getting really popular and open new function for Advertising linked to Miniprgrogram , or wechat Shop. WeChat Channel has rapidly evolved into a ROI player in the digital and e-commerce ecosystem in China WeChat video look like this … WeChat Channel’s E-Commerce GMV Exceeds 100 Billion Yuan, WeChat…
The article reviews the successful completion of the 20+ day Douyin Mall Double 11 Festival. This event marked a breakthrough in sales for the mall, with brands achieving record-high performances. Douyin E-commerce Douyin E-commerce emphasized a “no bundling” strategy in discount plays, offering unbeatable prices through official discounts and mall gold cards. Brands leveraged key…
Have you ever watched a commercial, doubting the veracity of the endorser’s remarks about a certain product? If you have, then there is one country where an entire consumer demographic shares your skepticism — China. Chinese market abounds with businesses and companies fighting tooth and nail to establish a brand image. These companies are also…
Jackpot for Louis Vuitton for this Mega marketing operation in China. NFT-Based Mystery Box Trend in Luxury Fashion The lines between digital and tangible luxury continue to blur, thanks to the innovative adoption of NFT-based mystery boxes. This year, fashion heavyweight Louis Vuitton embraced this burgeoning trend, introducing their debut NFT mystery box – the…
Douyin’s Life Services Transaction Value Surpasses 100 Billion RMB in First Half of 2023 On August 7, sources reported that Douyin’s Life Services achieved a transaction volume (GMV) exceeding 100 billion RMB in the first half of the year. This impressive figure was largely attributed to its in-store services, including dining and general store services,…
China is the fastest-growing market for live-streaming marketing. The live-streaming industry has been an integral part of China’s digital ecosystem for years, but it will soon become standard practice as Chinese internet users move away from traditional media to focus on live video. This blog post will explore why this is happening and how it…
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