Why Retailers have to sell on Tmall
Why Retailers should sell on Tmall and Tmall Global Companies such as Avène, Lancôme, Lacoste, L’Occitane but also Peugeot have discovered a very useful and easy way to reach their Chinese consumers: Tmall and Tmall Global. Along with 50,000 similar companies and 70,000 different brands, they operate “storefronts” on the B2C e-commerce marketplaces. These two…