China e-commerce
If you want to sell health supplements in China offline — in pharmacies, supermarkets, hospitals, or clinics — you need Blue Hat certification (蓝帽子). Issued by the National Medical Products Administration (NMPA), the Blue Hat mark is China’s official approval for health food products. Without it, you cannot make health claims in offline retail and […]
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Cosmetics & Beauty Market
Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]
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Cosmetics & Beauty Market
China’s cosmetics market is one of the fastest-growing in the world. In 2026, total retail sales are projected to reach 1.48 trillion yuan, with online channels now accounting for over 54% of total sales. For foreign beauty brands, this is both a major opportunity and a serious challenge. You cannot approach China like your home […]
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