Chinese consumers
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The opportunity for brands in China to target Daigou as a brand ambassador
The emergence of the Chinese middle class continues to grow exponentially. This change has given individuals new aspirations in terms of consumption, particularly in terms of quality of life, which is generally reflected in the purchase of luxury goods. The Chinese luxury market The luxury market in China is much more expensive than abroad due…
New strategy for Wal-Mart in China
Wal-Mart recently re-adapted its online strategy in China selling a part of its investment in Yihaodian to Alibaba’s rival JD.com. Clever move In an attempt to revise its overall strategy one the Chinese market, Wal-Mart stores Inc. has sold its Yihaodian platform to JD.com (China’s second e-commerce firm). The news is surprising as the American…
Top 8 tips for e-retailers in China
The best ways to increase your online sales The boom of e-commerce has fundamentally changed the buying habits of Chinese consumers. It is estimated that people in rural areas, very connected, should consume more than urban people in less than 10 years. To meet this demand, three of the most important players of online business…
50% of Chinese people are willing to buy groceries online
Nearly 50% of (46%) of Chinese explain that they are already to order groceries online for home delivery (compared to 25% in the world) more than 52% are willing to purchase online in the future. <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an <span style=”color:#B23C2E;”>Agency</span></p><!– –><p>We are the top…
The impact of the m-commerce on luxury
Mobile phone (e)commerce in China increased by 168%. A growing rise Chinese people are well known to spend a lot of time on their smartphone and this is not only to play games or chat with a friend. Indeed, they also order a lot through their device. These last years, purchases via smartphones increased by…
Alipay is breaking into the Korean market
Alipay, the famous payment service developed by Alibaba is knowing a huge success throughout China and is looking forward to take its services overseas. Platforms like Aliexpress or Tmall Global are already aiming to a more internationalized market and now it is time for Alipay to follow the same path, the cross-border path. Alipay is…
What Chinese consumers buy online from U.S.A.?
The popularity of e-commerce has quickly increased in China due to the economic development, the growing Chinese middle-class, rising disposable incomes and above all due to Internet and mobile penetration in the Chinese daily life. <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an <span style=”color:#B23C2E;”>Agency</span></p><!– –><p>We are the top…