The Chinese KOL make a lot of Money Online
digital Marketing China | e-commerce strategy | social media

The Chinese KOL make a lot of Money Online

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] One of the new trends of e-commerce in China is the appearance of the KOL (Key Opinion Leaders), who is a kind of bloggers in China. In fact, for any company that wants to increase its reputation among Chinese consumers, it is important to be sponsored by the KOL….

The opportunity for brands in China to target Daigou as a brand ambassador
brand in China | luxury | sell China | social media

The opportunity for brands in China to target Daigou as a brand ambassador

The emergence of the Chinese middle class continues to grow exponentially. This change has given individuals new aspirations in terms of consumption, particularly in terms of quality of life, which is generally reflected in the purchase of luxury goods. The Chinese luxury market The luxury market in China is much more expensive than abroad due…

Understanding Tmall Global
brand in China | e-commerce company | e-commerce strategy | food&beverage | luxury

Understanding Tmall Global

A small outline providing several key features about China’s biggest online retail platform Alibaba’s Tmall Global. Outside of China, Alibaba’s has increased its fame by being on the New York Stock Exchange, in China though, people are already well familiar with the platform for they have used it for years. Alibaba’s shopping platforms include Taobao (consumer-to-consumer)…

New strategy for Wal-Mart in China
brand in China | e-commerce company | e-commerce strategy | social media

New strategy for Wal-Mart in China

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] Wal-Mart recently re-adapted its online strategy in China selling a part of its investment in Yihaodian to Alibaba’s rival JD.com. Clever move In an attempt to revise its overall strategy one the Chinese market, the Wal-Mart stores Inc. has sold its Yihaodian platform to JD.com (China’s second e-commerce firm)….

Consumer market in China on the verge to be reshaped
e-commerce company | e-commerce strategy | social media

Consumer market in China on the verge to be reshaped

New demographic, social and technological changes are about to redefine Chinese consumption Even though China’s economy has recently encountered growing issues in the past few years, consumption growth will remain significant through 2020. The GDP growth is to be lower than expected; 5.5%, which represents a growth of $2.3 trillion for the next five years….

The most popular foreign products in China
e-commerce company | e-commerce strategy | food&beverage

The most popular foreign products in China

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] Chinese buy many imported products for several reasons. With the democratization of the means of access to imported products, imported products consumed by China is increasing rapidly. [/et_pb_text][et_pb_code admin_label=”CTA – Article” _builder_version=”3.0.62″ custom_css_main_element=”border: 1px solid #e6edf3;||padding: 22px 30px 32px;||margin: 30px 0;||position: relative;||border-radius: 5px;||background-color: #f9f9f9;” saved_tabs=”all” global_module=”37155″]<p style=”font-size: 1.5rem; margin:…

China’s consumer growth create huge opportunities !
e-commerce strategy | social media

China’s consumer growth create huge opportunities !

China’s economy growth create huge opportunities ! These last years, the economy’s growth has increased in China. A new kind of consumers has been born from this trend with different expectations about products they purchase. Actually, the China’s economy will be driven by upper-middle class with annual from 24.000 to 46 000 dollars and affluent households…

Smart move by Amazon in China
e-commerce company | e-commerce strategy

Smart move by Amazon in China

In early March 2015, Amazon has opened a second shop on its Chinese rival marketplace. The American online retailer Amazon.con Inc. is slowly but surely settling on its fierce rival Alibaba’s Tmall marketplace (formerly Taobao). Amazon is now offering food, women’s shoes, toys and kitchen wares on Tmall.com. Amazon’s strategy dates back in 2011 when…

Top 8 tips for e-retailers in China
e-commerce strategy

Top 8 tips for e-retailers in China

The best ways to increase your online sales The boom of e-commerce has fundamentally changed the buying habits of Chinese consumers. It is estimated that people in rural areas, very connected, should consume more than urban people in less than 10 years. To meet this demand, three of the most important players of online business…