New strategy for Wal-Mart in China
brand in China | e-commerce company | e-commerce strategy | social media

New strategy for Wal-Mart in China

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] Wal-Mart recently re-adapted its online strategy in China selling a part of its investment in Yihaodian to Alibaba’s rival JD.com. Clever move In an attempt to revise its overall strategy one the Chinese market, the Wal-Mart stores Inc. has sold its Yihaodian platform to JD.com (China’s second e-commerce firm)….

Consumer market in China on the verge to be reshaped
e-commerce company | e-commerce strategy | social media

Consumer market in China on the verge to be reshaped

New demographic, social and technological changes are about to redefine Chinese consumption Even though China’s economy has recently encountered growing issues in the past few years, consumption growth will remain significant through 2020. The GDP growth is to be lower than expected; 5.5%, which represents a growth of $2.3 trillion for the next five years….

7 Effective Strategies for Lead Generation in China
e-commerce strategy | SEO

7 Effective Strategies for Lead Generation in China

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] With digital, Inbound marketing developing it has become the most effective way to generate leads. Instead of pushing your product and service to your potential customers you pull them by giving them reasons to interact with your brand and product. [/et_pb_text][et_pb_code admin_label=”CTA – Article” _builder_version=”3.0.62″ custom_css_main_element=”border: 1px solid #e6edf3;||padding:…

China’s consumer growth create huge opportunities !
e-commerce strategy | social media

China’s consumer growth create huge opportunities !

China’s economy growth create huge opportunities ! These last years, the economy’s growth has increased in China. A new kind of consumers has been born from this trend with different expectations about products they purchase. Actually, the China’s economy will be driven by upper-middle class with annual from 24.000 to 46 000 dollars and affluent households…

58% of Chinese consumers prefer purchasing imported products online !
e-commerce company | e-commerce strategy | social media

58% of Chinese consumers prefer purchasing imported products online !

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] The e-commerce is booming in China these last years. In addition, China’s growth economy invloved a new kind of consumers who have more expectations regarding their purchasing. Thus, they need more authenticity and innovative products. Nowadays, Chinese consumers doing shopping online. [/et_pb_text][et_pb_code admin_label=”CTA – Article” _builder_version=”3.0.62″ custom_css_main_element=”border: 1px solid…

Alipay is breaking into the Korean market
e-commerce strategy

Alipay is breaking into the Korean market

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] Alipay, the famous payment service developed by Alibaba is knowing a huge success throughout China and is looking forward to take its services overseas. Platforms like Aliexpress or Tmall Global are already aiming to a more internationalized market and now it is time for Alipay to follow the same…

The mobile Shopping market in China increases by 250.9 % to reach 230.96 billion yuan.
e-commerce strategy

The mobile Shopping market in China increases by 250.9 % to reach 230.96 billion yuan.

During the 3rd semester of 2014, sales via mobile phones have experienced an increase up to 230.96 billion yuan. According to IResearch, portability and the ease-use of mobile devices has enabled Chinese consumers to do their shopping in any place and time. M-commerce has become the new trend in China! Mobile shopping market Online mobile…