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Tmall, part of Alibaba’s Taobao and Tmall Group, runs the 百亿补贴 (Bǎi Yì Bǔtiē) program, commonly translated as the “Billion Yuan Subsidy” or “Hundred Billion Subsidy” initiative. As we all know, Tmall is one of the most trusted e-commerce platforms in China, and the “Billion Dollar Subsidy” is one of its most influential and credible…
Hello, It is Marcus Zhan Director of Project ecommerce GMA… Today I will explain something “new” to you guys… that I have read from “China Business Intelligence Network News”: The instant retail industry a trend in China The rapid development in recent years, becoming one of the important directions for retail digital transformation. As a…
Hello it is Philip, CEO of GMA… and today I will try to explain big change in China for ecommerce… The period of “explosive”, large undifferentiated growth in China’s cross border e-commerce is over. (sorry 😉 BUTTTT The market is maturing, regulatory scrutiny has increased, consumer expectations have risen, and the brands that built their…
A Brand Director’s Guide to the Categories Worth Entering By Olivier VEROT Tmall’s annual release of high-potential sub-category opportunity tracks is one of the most valuable forward-looking signals available for brands evaluating their China portfolio strategy. The 2026 edition identifies 50 specific areas where consumer demand is growing faster than supply-side innovation meaning that well-positioned…
Marcus Zhan , Director of GMA… I will explain what I have read in Chinese Social Media. The ‘Year of Popularization’ for AI and make an article. Shopping: From Tool to Exclusive Agent, Accelerating Implementation, and theChanging Consumer Gateway”…. I have noticed that during the 2026 Spring Festival, major internet companies invested over 8 billion…
China’s consumer market has developed a significant and growing segment of purchases that are not primarily functional in motivation. Fragrance, blind boxes, premium chocolate, artisanal spirits, specialty candles, limited-edition apparel collaborations these categories are growing at rates that outpace their functional equivalents by a wide margin. Emotional Commerce: Why Chinese Consumers Are Paying More for…
Hey Business men and Ecommerce Manager, Just finished read through that fresh report 2026 ecommerce ad trends ; you know, the one explain“AI + interactive gameplay = the real breakout key for 2026”. IT Feels like it was written yesterday (well, technically Jan 7, 2026, but close enough). I am Philip Chen Director at Gentlemen…
For most international brands entering China, the strategic map begins and ends with Tier-1 cities. Shanghai, Beijing, Guangzhou, Shenzhen. These markets are competitive, expensive, and increasingly saturated. What has shifted dramatically over the past two years is the infrastructure and consumer appetite for instant retail in Tier-3 and Tier-4 cities — what the industry refers…
interaction are SUPER important in ecommerce in China… The End of the Click: How Conversational Commerce Is Reshaping Consumer Journeys in China The interaction model that has governed e-commerce for two decades find, click, add to cart, checkout — is being structurally disrupted in China. The new model is conversational. in China, you know Consumers…
Philip Chen (or Qian), CEO of Gentlemen Marketing Agency (GMA), I am talking straight business to leaders, managers, professionals who want real wins in China. No blabla , no moderation; just my idea 😉 , technical details… on why China demands an e-commerce first strategy; distribution second. This isn’t theory ; ;it’s battlefield reality from…
Industrialized Content Production in China… and How China’s MCNs Are Revolutionizing Shoppable Short Videos in 2026 By Olivier VEROT, founder of GMA… Digital Marketer since 2008 😉 MCNs in China = Multi-Channel Networks, KOL Agencies. In China’s super-competitive digital economy, Multi-Channel Networks (MCNs) have evolved far beyond talent management agencies. As of January 2026, with…
Chinese Girls Don’t Have a “Shopping Addiction” 😉 – They Have a PhD in Dopamine Engineering (And 94 % of Foreign Brands Are Still Flunking the Exam in 2025) 😉 I am Olivier VEROT, founder of GMA… Let’s drop the sanctimonious Western sermon right now. 🙂 In 2025, the average Tier-1/2 Chinese woman aged 22–35…
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