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Industrialized Content Production in China… and How China’s MCNs Are Revolutionizing Shoppable Short Videos in 2026 By Olivier VEROT, founder of GMA… Digital Marketer since 2008 đ MCNs in China = Multi-Channel Networks, KOL Agencies. In China’s super-competitive digital economy, Multi-Channel Networks (MCNs) have evolved far beyond talent management agencies. As of January 2026, with…
Chinese Girls Donât Have a âShopping Addictionâ đ â They Have a PhD in Dopamine Engineering (And 94 % of Foreign Brands Are Still Flunking the Exam in 2025) đ I am Olivier VEROT, founder of GMA… Letâs drop the sanctimonious Western sermon right now. đ In 2025, the average Tier-1/2 Chinese woman aged 22â35…
In 2025, Xiaohongshu (RED) is THE China lifestyle-sharing app , turn now into one of Chinaâs most powerful social commerce ecosystems. Article Proposed by Marcus Zhan, Marketing Director Of GMA, Super Digital Agency in China. đ Once dismissed as a âwomenâs beauty app,â Xiaohongshu now shapes national consumption trends across fashion, health, travel, tech, and…
Double 11: From Price Wars to Experience Economies Before diving in, letâs clarify one important point: as of now, there are no official sales data for Double 11 2025 â because it hasnât happened yet. However, by reading the pulse of Chinese consumer trends, analyzing e-commerce dynamics, and observing the direction of technological and lifestyle…
Health Devices Market Opportunities in China as of 2025, including market dynamics, top channels, product types, risks, and tactical advice for brands who want to succeed. Health Devices in China 2025: A Ecommerce Agency Guide to a Booming Market China is one of the most dynamic health device markets in the world. For any brand…
Here are our 10 hot-selling product categories in China in 2025 (especially online Tmall Douyin) with our expert commentary on why theyâre trending and how brands/distributors can leverage them. Top 10 Hot-Selling Product in China 2025 (These are marketâlevel categories, not guaranteed winners â execution, brand, and channel still matter.) If you’re in distribution, e-commerce,…
China has long been the worldâs most dynamic e-commerce market, and in 2025 it is accelerating into a new era. Driven by technology, shifting consumer behaviors, platform innovation, and global expansion, Chinaâs ecosystem is no longer just about selling products online, itâs about reshaping how commerce itself works. This article is proposed by Olivier VEROT,…
For years, SEO in China meant one thing: keywords on Baidu.But the game has changed. đ From SEO to SXO: The Future of Search in China Today, brands are moving beyond Search Engine Optimization â toward Search Experience Optimization (SXO).Itâs not just about ranking higher. Itâs about delivering a better user experience that drives both…
Strategic article for Success in the Worldâs Most Advanced E-Commerce Market: CHINA 2025 China has established itself as the epicenter of global e-commerce innovation. With over a billion digitally active consumers, sophisticated platforms, and some of the worldâs fastest-moving supply chains, it is no longer simply a âmarket opportunityââit is the laboratory of the future…
Until now, Xiaohongshu (a.k.a. RED) was more of a discovery + UGC platform : people came to check reviews, lifestyle inspo, and soft product placement. But conversion was limited you had to buy inside XHSâs own ecosystem or jump through hoops. Now?IT is Game changer according to Marcus Zhan, director of GMA , specialist of…
“In China, selling health isnât enough â you have to sell trust.” explained Olivier VEROT , founder of GMA The Chinese supplement market is booming â itâs set to exceed $40 billion USD by 2025. Thatâs a magnet for Western brands, especially those with clean labels, clinical studies, and glowing success back home. But hereâs…
Why a Former Alibaba Employee Spoke Out â And Why It Struck a Chord in China Last week, a lengthy internal memo by former Alibaba employee Yuan An went viral on Chinese social media â sparking intense discussion among tech professionals and alumni alike. While the document includes personal reflections and may contain unverifiable claims,…
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