China embraces foreign e-commerce
e-commerce strategy

China embraces foreign e-commerce

Now is the moment to e-commerce foreign firms which want to expand their business to China. China has enabled foreign investors to fully own e-commerce companies in Shanghai’s free trade zone. Chinese government has announced it will allow foreign-owned e-commerce companies to develop their business in the Shanghai Free Trade Zone as part of a…

Chinese e-commerce is changing
e-commerce strategy

Chinese e-commerce is changing

Within 15 the last years the number of Internet users in China has increased from 2 million in 2000 to over 632 million today. This phenomenal increase led to a great metamorphosis of the Chinese e-commerce market. Market Overview Despite the fact that the rate of Internet penetration in China is only 50%, there are…

Digital marketing in China is unavoidable in e-commerce
e-commerce strategy | social media | Uncategorized

Digital marketing in China is unavoidable in e-commerce

Digital marketing war between the Chinese e-commerce giants With an average 71% growth from 2009 to 2012 it seems that this market is growing at lightspeed. With more and more Chinese netizens and a buying power rising continuously this trend is nowhere near its end. The basics for this trend are everlasting well-designed aggressive marketing strategies…