e-commerce cross border

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58% of Chinese consumers prefer purchasing imported products online !

58% of Chinese consumers prefer purchasing imported products online !

The e-commerce is booming in China these last years. In addition, China’s growth economy invloved a new kind of consumers who have more expectations regarding their purchasing. Thus, they need more authenticity and innovative products. Nowadays, Chinese consumers doing shopping online. Chinese consumers prefer purchasing products overseas online ! Then, they are 58% to focus…

Meet the cross-border e-commerce platform Ymatou

Meet the cross-border e-commerce platform Ymatou

China is famous for its diversified e-commerce arena: the range of websites available to consumers for online purchase is extensive. In order to satisfy and to adapt to today’s 630 million Internet users, the online offer has slowly changed.  According to ATKearney, the Chinese e-commerce market in 2013 was dominated by the C2C industry (mainly…