e-commerce in China

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JD.com on the way to dethron the giants Baidu and Weibo
China Business

JD.com on the way to dethron the giants Baidu and Weibo

The E-retailer, JD.com is about to become the third-largest Internet company in China. The efficiency of its distribution network has made it possible to raise the distributor to the same level as the giants of the sector. (Baidu & Weibo) We will introduce you through the article the universe of online distribution in China, its…

Walmart buys out Yihaodian : A new e-commerce giant is born?
China Business | Case Studies

Walmart buys out Yihaodian : A new e-commerce giant is born?

After 4 years of existence Walmart has finally bought out 1haodian as part of an aggressive  strategy to further its development in the e-commerce sphere. Earlier this month, it has been revealed that the two founders, Gang and Jun Ling have announced their desire to leave Yihaodian, effectively handing over their e-commerce platform to Walmart. Neil…

How to increase the traffic to your Tmall store
Digital Marketing China

How to increase the traffic to your Tmall store

Tmall global has become the place to be for those companies which want to increase their online sales in China. Companies must design a digital strategy to increase their sales in China China is the fastest growing e-Commerce market in the world. During 2013, the global e-commerce sales were $889 billion and China became the…

How Social media in China can support your e-commerce sales
Social Media in China

How Social media in China can support your e-commerce sales

Nowadays, integrating social media strategies is necessary in order to become successful in the e-commerce business. Social media is the key to success for e-commerce companies in China. In China, the power of social media platforms has rapidly increased and now, is part of Chinese daily life. But its influence has also extended to the companies…

10 tips if you want to open your online grocery store in China
Food & Beverage | Sectors

10 tips if you want to open your online grocery store in China

Shoppers are turning their backs on the supermarkets and now they are purchasing food products via internet. The popularity of online grocery shopping is rapidly increasing. Rise of the disposable income, growth of the middle class, higher internet penetration rate, increased desire for a better lifestyle have led Chinese consumers to increasingly choose e-commerce over traditional retail…

Double 11 Day : big buzz for Tmall in China
China e-commerce

Double 11 Day : big buzz for Tmall in China

Every year, on 11 November, China celebrates the “Double 11 Day”, a day for single people. Invented by some students in Nanjing in the 1990’s, this day of celebration has quickly become a “commercial celebration”, during which millions of companies and brands grant discounts and slash prices – especially on sales websites – to encourage consumption. <p style=”font-size:…