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8 Data-Driven Strategies to Boost Traffic to Your Tmall Store(Adapted from Chinese marketing insights and 2025 trends) 1. Optimize for Tmall’s Search Algorithm (SEO) 2. Host Daily Livestreams with KOLs/KOCs 3. Build a Private Traffic Pool via WeChat & Fan Circle 4. Leverage Tmall’s Mega Shopping Festivals 5. Run Cross-Platform Ads on Douyin & other…
10 Tips to Sell Grocery in China: A “Startup” Guide Selling groceries in China is a massive opportunity, but it’s also a competitive and fast-moving market. To stand out, you need to understand Chinese consumers’ preferences and leverage the right tools and strategies. Here’s a startup-style guide to help you crush it: 1. Go Digital…
Let me be honest with you: Tmall is great, but Douyin e-commerce? That’s the future. If you’re serious about reaching Chinese shoppers, you need to be where they are—and they’re spending their time (and money) on Douyin. It’s not just an app; it’s a cultural phenomenon, and for e-commerce businesses like mine, it’s a goldmine….
I am Philip Chen , founder of GMA , expert in the Chinese market. and today I am going to share some inside that every Chinese know. “E-Commerce Is Your Gateway to China—Not Traditional Shops or Supermarkets” If you’re still trying to enter the Chinese market through traditional shops or supermarkets, you’re wasting your time…
2024, the landscape of cross-border e-commerce in China is shaping up with some compelling trends that businesses should watch closely. Here’s a streamlined list that focuses on core developments: 1. Douyin as a Primary Marketing Tool Douyin will continue to dominate as a primary platform for engaging with consumers. Brands will increasingly leverage Douyin not…
Alright, let’s break this down. China just dropped a 1 trillion RMB bombshell into their economy with a massive stimulus package. The People’s Bank of China (PBOC) is playing a smart move here, cutting the reserve requirement ratios (RRR) by half a percentage point. That frees up 1 trillion RMB (about $142 billion USD) for…
To successfully navigate the e-retail landscape in China for 2024, Brands must adapt to rapidly evolving Chinese consumer behaviors, technological advancements, and regulatory changes. Implement Cross-Border E-Commerce Strategies in China Explanation: As Chinese consumers seek international brands and products, setting up a cross-border e-commerce strategy can tap into this growing demand. This involves understanding import…
in 2024, integrating social media strategies is necessary in order to become successful in the e-commerce business in China. Social media is the key to success for e-commerce in China. In China, the power of social media platforms has rapidly increased and now, is part of Chinese daily life. But its influence has also extended to…
China’s mother and baby care industry is entering in a transformative phase, characterized by evolving consumer preferences and intensified market competition, instead of Tmall Global China is dynamic , changing ecommerce landscape, Douyin(Tiktok) emerges as the Ecommerce platform for brands looking to communicate AND sell directly to right audience. Douyin, known internationally as TikTok, is…
The article reviews the successful completion of the 20+ day Douyin Mall Double 11 Festival. This event marked a breakthrough in sales for the mall, with brands achieving record-high performances. Douyin E-commerce Douyin E-commerce emphasized a “no bundling” strategy in discount plays, offering unbeatable prices through official discounts and mall gold cards. Brands leveraged key…
China’s e-commerce scene? Huge. Think of it as a buzzing online marketplace with over 900 million digital shoppers. But there’s a fresh trend reshaping how these consumers shop: group-buying. Picture this – instead of individual purchases, people team up, leveraging collective buying power to snag better deals. It’s akin to bulk shopping but with a…
China is known for its vibrant and lively shopping festivals that attract millions of shoppers from around the world. These festivals are a celebration of consumerism and offer incredible deals, discounts, and promotions on a wide range of products. One of the most famous Chinese shopping festivals is the “Singles’ Day” or “Double 11” festival,…
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