Why do foreign brands enter China through e-commerce platforms?
brand in China | digital Marketing China | e-commerce company | e-commerce strategy

Why do foreign brands enter China through e-commerce platforms?

Overseas brands are selling on Chinese e-commerce platforms A whooping number of (14,500) overseas brands are selling on Chinese e-commerce platforms and more than half of these brands have their presence on Tmall China for the first time. Two major reasons for this extravagant emergence of foreign brands on China’s e-commerce platforms as reported by…

Sell Shoes in China via E-Commerce is a good strategy 
digital Marketing China | e-commerce company | e-commerce strategy | luxury

Sell Shoes in China via E-Commerce is a good strategy 

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] Sell Shoes in China: Market overview of Footwear Industry of China With rising income and internationalisation in China, consumers demand for quality footwear, this has proved to be very profitable to sell shoes in China. According to the forecast made by Euromonitor, in the next few years China’s footwear…

How Apparel Brands Should Approach the Chinese e-Commerce?
e-commerce strategy | luxury

How Apparel Brands Should Approach the Chinese e-Commerce?

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] Chinese Apparel Market is the number one in the World and more than 70% of Chinese Already buy Cloths online. How International Apparel Brand should Develop their E-Commerce Business in China ?  Good question because it is not that easy. [/et_pb_text][et_pb_code admin_label=”CTA – Article” _builder_version=”3.0.62″ custom_css_main_element=”border: 1px solid #e6edf3;||padding:…

New strategy for Wal-Mart in China
brand in China | e-commerce company | e-commerce strategy | social media

New strategy for Wal-Mart in China

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] Wal-Mart recently re-adapted its online strategy in China selling a part of its investment in Yihaodian to Alibaba’s rival JD.com. Clever move In an attempt to revise its overall strategy one the Chinese market, the Wal-Mart stores Inc. has sold its Yihaodian platform to JD.com (China’s second e-commerce firm)….

China e-commerce: the same day delivery challenge
e-commerce company

China e-commerce: the same day delivery challenge

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] China is the biggest e-commerce market in the world and this market is still growing quickly. But there is a challenge: the 2 biggest company still struggle to deliver and reach shoppers in the rural areas (where commercial trucks cannot easily access). The logistics is still a key factor…

The most popular foreign products in China
e-commerce company | e-commerce strategy | food&beverage

The most popular foreign products in China

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] Chinese buy many imported products for several reasons. With the democratization of the means of access to imported products, imported products consumed by China is increasing rapidly. [/et_pb_text][et_pb_code admin_label=”CTA – Article” _builder_version=”3.0.62″ custom_css_main_element=”border: 1px solid #e6edf3;||padding: 22px 30px 32px;||margin: 30px 0;||position: relative;||border-radius: 5px;||background-color: #f9f9f9;” saved_tabs=”all” global_module=”37155″]<p style=”font-size: 1.5rem; margin:…

Launch of the Canadian Tmall Store
brand in China | e-commerce strategy

Launch of the Canadian Tmall Store

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] JUSTIN TRUDEAU & JACK MA LAUNCH CANADIAN PAVILION ON TMALL GLOBAL Alibaba Group Executive Chairman Jack Ma and Canada prime minister Justin Trudeau launched a first and new Canadian pavilion on Tmall. This e-commerce crossborder channel will enable Chinese consumers to purchase 100 products and 30 leading brands such…

How to drive traffic to Tmall Shop ?
e-commerce company | e-commerce strategy | SEO | social media

How to drive traffic to Tmall Shop ?

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] How to drive traffic to Tmall Shop ?    Tmall allowed foreign brands to set up in China more easily. Giving companies the right to sell without the need for a Chinese business license and a minimum investment in infrastructure. To increase your sales on Tmall, you need to…

How Alibaba did defeat eBay in China ?
e-commerce company | e-commerce strategy

How Alibaba did defeat eBay in China ?

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] Alibaba defeat eBay in China   Usually in our articles we focus on the current situation, what is happening at the present time. But today we are going to take a different angle. The web is still seen as something new, but it is over two decades old. [/et_pb_text][et_pb_code…