ecommerce in China

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How to increase the traffic to your Tmall store

How to increase the traffic to your Tmall store

8 Data-Driven Strategies to Boost Traffic to Your Tmall Store(Adapted from Chinese marketing insights and 2025 trends) 1. Optimize for Tmall’s Search Algorithm (SEO) 2. Host Daily Livestreams with KOLs/KOCs 3. Build a Private Traffic Pool via WeChat & Fan Circle 4. Leverage Tmall’s Mega Shopping Festivals 5. Run Cross-Platform Ads on Douyin & other…

E-Commerce in China is supporting the rural economy !

E-Commerce in China is supporting the rural economy !

Alibaba’s Taobao villages are helping Chinese rural economy to grow through e-Commerce As a consultant analyzing the e-commerce landscape in China, particularly its impact on the rural economy, here are ten significant trends: Infrastructure Development: E-commerce has spurred infrastructure improvements in rural areas, including better roads and telecommunications, facilitating faster and more efficient online business…

Top 15 tips for e-retailers in China (2024)

Top 15 tips for e-retailers in China (2024)

To successfully navigate the e-retail landscape in China for 2024, Brands must adapt to rapidly evolving Chinese consumer behaviors, technological advancements, and regulatory changes. Implement Cross-Border E-Commerce Strategies in China Explanation: As Chinese consumers seek international brands and products, setting up a cross-border e-commerce strategy can tap into this growing demand. This involves understanding import…

Double 11 Day : big buzz for Tmall in China

Double 11 Day : big buzz for Tmall in China

Every year, on 11 November, China celebrates the “Double 11 Day”, a day for single people. Invented by some students in Nanjing in the 1990’s, this day of celebration has quickly become a “commercial celebration”, during which millions of companies and brands grant discounts and slash prices – especially on sales websites – to encourage consumption. Double 11…