Luxury Brands

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The Role of Digital in the Luxury Industry in China : Gucci Case study
luxury | Case Studies

The Role of Digital in the Luxury Industry in China : Gucci Case study

Luxury has always been a growth driver in China. Indeed, the turnover of the market reached 36 million dollars in 2016. The trade of online luxury is booming, online sales already represent 5% of the total market share. China is an ideal consumer target for luxury brands, which see in them an opportunity to expand…

How Apparel Brands Should Approach the Chinese e-Commerce?
Sectors | Fashion

How Apparel Brands Should Approach the Chinese e-Commerce?

Chinese Apparel Market is the number one in the World and more than 70% of Chinese Already buy Cloths online. How International Apparel Brand should Develop their E-Commerce Business in China?  Good question because it is not that easy. China’s economic growth is still high more than 8% in 2018. This was a big surprise…