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The Role of Digital in the Luxury Industry in China : Gucci Case study
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The Role of Digital in the Luxury Industry in China : Gucci Case study

Luxury has always been a growth driver in China. Indeed, the turnover of the market reached 36 million dollars in 2016. The trade of online luxury is booming, online sales already represent 5% of the total market share. China is an ideal consumer target for luxury brands, which see in them an opportunity to expand…