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Seeding Is Not Optional Anymore in China đ “If youâre not on RED, youâre not in the conversation and in China, no conversation means no conversion.”Philip Chen GMA Not long ago, Xiaohongshu (RED) was viewed as ânice to haveâ â a social channel for cosmetics girls and lifestyle fanatics. Today? Itâs the #1 filter for…
[exclusive information] the rum market in China is blowing up, +5.6% growth and if youâre not thinking about how to tap into it, youâre missing a MASSIVE opportunity. China is no longer just about baijiu or wineâitâs evolving, and rum is becoming the drink of choice for a new generation of consumers. Letâs break it…
If you want to really connect with Chinese consumers in 2024, think RED the Chinese version of instagram. Xiaohongshu (ĺ°çş˘äšŚ), internationally known as “Little Red Book,” is a social media and e-commerce platform based in China. It combines user-generated content (UGC) with online shopping, allowing users to post product reviews, share shopping experiences, and make…
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