Electronic commerce is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as commerce, electronic supply chain management, Internet marketing, online transaction processing, electronic data interchange, inventory management systems, and automated data collection systems.
Marketing in China
It helps the retailers for marketing to prospect and establish customers by e-mail or tax. It is Also of help in engaging retail for launching new products and services. The benefits of e-commerce include its around-the-clock availability, the speed of access, a wider selection of goods and services, accessibility, and international reach. source
Unilever, one of the topmost FMCG companies tie up with Alibaba, the biggest e-commerce service provider in China. The main scenario is to reach the rural areas of China with Unilever products.
Alibaba enters into the FMCG industry
Alibaba has made the first ever agreement with FMCG company. The two companies dealt under a Strategic Partnership Memorandum of Understanding (MOU). They are planning on a huge application data that the Unilever’s office in China can utilize for online and office sale purpose. Unilever has promised to get the vast array of goods from all over the world. source
Unilever in China
Unilever has indeed attempted beforehand to enter and gain the e-commerce industry with the launch of a store called Tmall, known as Alibaba’s online third-party website for retailers four years ago. They started venturing Tmall global and it became the doorstep for Chinese online customers to purchase china-made Unilever brands in just September last year. source
Unilever on Tmall
Unilever is introducing the e- commerce website highlighting Unilever’s best- selling products on July 22-24 at the Unilever Week on Tmall.
As usual, Unilever has seen big improvements in sales efforts in top markets such as United States, India, and China. This has been an assertive tactic for Unilever to penetrate China’s rural areas.
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