WeChat is the most used social network in China. This Mobile application has millions of active users in China and greatly covers the space of WhatsApp and Facebook. In China, those Western social networks are blocked by the Chinese Great Firewall. WeChat is used for voice messaging, audio messaging, sharing documents, and pictures, creating financial accounts, and sending and receiving money online… Today we are looking at Wechat as an app for business and most specifically how to run WeChat marketing campaigns and nurture your target audience with the mega app.

What are the best tips for Wechat marketing?

You want to optimize your products and services with WeChat right? You are on the right page. In this article, we will tell you to which you need to pay attention in order to use this efficient tool to promote your products or services. Due to the numerous functions in WeChat, this app gives a tough time to Facebook and What’s Up in China. Chinese people preferably use WeChat in their daily routines to engage themselves with a huge network.

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Wechat plays a very important role in Chinese modern social lives. It is complicated to use, but once you have mastered Wechat, it will boost your marketing strategies.

Wechat ads
Different types of advertising in Wechat

WeChat suits all types of products and services with its powerful functions

You can promote all types of products and services with WeChat. Wechat has a lot of functions to help your branding, such as mini-program, e-brochure, feed marketing, online store, etc. Convey business campaigns and innovative ideas to the young generation because 50% of users are between 20 and 30 years old which can be useful in many ways.

WeChat is an efficient marketing tool and a world-class social network app to optimize all types of products and services through effective strategies, even luxury brands, as the following picture shows.

Luxury brand – BVLGARI online store in Wechat

Original & relevant content is important

The Chinese market is always changing and Chinese people love to follow new trends. It is thus very important to create relevant and trendy content to attract and engage your audience.

Use creative relevant content and a unique user experience to directly hit the targeted communities to get instant feedback. Relevant and interactive content always gets the attention of the people and the Chinese market has big opportunities to engage the public with brands for a long time.

Use creative techniques to attract potential customers and build long-term relationships with your attached communities. 

How WeChat can be Effective for Brand Promotion in China

E-brochure promotion via Wechat

Making interactive solutions for public campaigns through the WeChat network works well in China. Unique and attractive content for targets plays an important role in digital marketing. Complexities of integrating social media and highlighting core messages through effective marketing campaigns on WeChat always need attention and quick response from the communities. Thus try to get their attention and response.

There are many ways to do marketing on WeChat. Promote your brand with QR Code through WeChat Channel. You can also use e-brochure to quickly expand your brand promotion among those Wechat groups. What’s more, community management is essential to get your audience engaged and have a high retention rate.

China has unique cultural backgrounds and traditions which make it unique from other regions. Due to unique lifestyles and unique living standards, every wise business person adopts unique business campaigns and modern technology trends like WeChat to spread brand awareness massage and to help business communities to market their ideas efficiently and effectively.

Brand reputation through Fast Communication Channels 

Millions of people are attached to WeChat, which attracts companies to do more efforts to brand their ideas nicely. Building brand presence and pushing performance within China is not difficult nowadays because the modern technology and the attachment of people to modern trends help to make effective and result-oriented plans for getting a response from the Chinese people.

Fast communication and awareness resources help in a great sense to receive instant feedback from the different regions and help to promote the future reputation of a product. Nobody denies the role of WeChat in today’s environment in China and the expected response from the public. People concentrate and spend most of their time managing their data online and sharing it with authorities about their progress and to get new tasks.

Promotion of your products or services via the WeChat Network

WeChat permits creating a brand official account to market ideas for brand promotion. Interactions with fans can be possible by using quality content and unique marketing campaigns on the WeChat platform. Create a user-friendly website and add meaningful stuff that will represent your specific campaigns in an efficient way. More than 1.2 billion users can access your brand links easily if you follow all the given instructions to promote your items through your website.

Don’t add irrelevant stuff and unimportant data that is not matching with your products. Always use quality content and the actual potential of your products for which you are trying to get the attention of the public. Chinese people like unique product experiences that are authentic and reliable.

WeChat Marketing Tips Conclusion

  • Your interaction with your followers is compulsory
  • Be Creative and Innovative
  • Use quality content and error-free material in your campaigns
  • Use relevant data in video, audio, picture, or in text message campaign
  • Use an informative and interest-oriented marketing strategy
  • Build a good reputation and long term relationships with your followers
  • Stay informed about changes in your products to your attached community

Sometimes it seems hard what to choose and when to choose a plan for marketing but experienced persons know the exact time of efficient delivery of products campaigns which will definitely receive a good response from the public.

The Best idea, the best plan at the best time always helps brand promotions achieve great success.

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  1. Did you see that Wechat Group Banned , or ask moderator to tak responsabilities of any action on Groups ?
    I guess it will Change Wechat marketing strategies of a lot of Small brands in China. Was so convenient to publis on groups.
    China’s top internet watchdog, the Cyberspace Administration of China (CAC), released new rules (link in Chinese) that govern who can say what in instant messaging chat groups.
    The rules, announced yesterday (Sept. 7), require internet companies to establish credit rating systems for chat group users, and provide services to them in accordance with their credit scores. Those who violate Chinese laws and regulations will see their credit scores lowered and their cases reported to authorities—exactly what many feared (paywall) would happen when China started pushing for the creation of a “social credit” system two years ago.

  2. We are official distributor of a European sport supplement brand here in China. We would like sell our products like proteins, amino acids, creatines etc on WeChat, via WeChat store or Mini Programs
    May I ask where your company located at?
    If it is possible, we could have a personal meeting. Thank you very much for your reply.

  3. Truly rather great web site. Rather good towards browse and very a great deal interesting content. Certainly period incorporates not nevertheless appear again and greet….

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