Wechat is the most used communication and social media app in China. It is like, if someone has a smartphone in China, then he has a Wechat account. Wechat allows users to do almost everything: to share daily life, to follow information and trends, to pay a bill, to buy a train ticket, to order for a taxi … It improves its functions everyday and becomes a must-have for users. The app may become the first and the only one application for digital marketing and communication in China. See our WeChat services.
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WeChat Official Accounts allow famous people, media, governments and enterprises to keep in touch with their audience. As the audience is different, in order to target the right one, WeChat official account is divided into 3 kinds of accounts :
Service Account
Service accounts are designed to provide services to users.- It is only possible to send 4 group messages per month, including 1 to 6 articles each time.
- The message to subscribers or fans will be displayed in their chat list, corresponding to Wechat’s home page, which alerts user instantly.
- Service accounts can apply for a custom menu.
Subscription account
Subscription accounts aim to provide information to users.- It is possibly to send 1 group messages per day (24 hours). A group of messages can include until 6 articles each time
- The message to subscribers will be displayed in the “subscription account” folder on Wechat’s home page.
Enterprise account

How to create your WeChat official account ?

What you should know
It exists China WeChat official account and Overseas WeChat overseas account. An oversea WeChat account is registered outside of mainland China. The difference between these two is very important for marketing orientation. Chinese users won’t have access to overseas accounts while oversea users can have access to both China and overseas official account. If you expected to target Chinese audience, an overseas account won’t be sufficient as the account won’t be seen inside China.What you need to set up a Wechat official account

- For Foreign company you could use the business license from another Chinese legal entity. As each company can register up to 5 WeChat accounts, they can apply for a Wechat China official account for your business using their rights. Although the account will be linked to the third-party company.
- Foreign company could also use an overseas license, by creating a WFOE (Wholly Foreign-Own Enterprise) which gives investors the legal rights to do business in China. Otherwise you can choose to form a joint venture with a Chinese partner or companies that are part of a Chinese-global conglomerate. But it can be expensive and requires significant time and investment.

WeChat official account opening really depends on the country, your brand and your Industry. there are many regulation and restrictions
The creation can take 1-2months.
Need to provide a list of documents like Business license, legal Certification, history, turnover