Douyin (抖音) has become China’s most important platform for food and beverage brand discovery. In 2024, food and beverage was the second-largest product category by GMV in Douyin live commerce, behind only fashion. Over 60% of Chinese urban consumers aged 18-40 report discovering new food products primarily through Douyin content rather than through supermarket browsing … Continue reading Food in China : a Booming Market on Tiktok