A network of 2000+ journalists and Kols in all industries in China
PR campaigns aimed at increasing your visibility in China
Work on your e-reputation with effective Kols campaigns
Ride the live-streaming ecommerce wave to sell more
Multichannel strategy to build a relationship of trust with your customers
A detailed campaign report is sent to you every month
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PR through Chinese news agencies is the most effective in terms of results and price. When hiring an agency like ours, you not only get a team of public relations experts working on your project, but you also have access to an extensive network of Chinese media, Kols, and newspapers on various platforms. Here are some of the benefits of public relations: => Experts in your industry are talking about you: Credibility. => Backlinks to your website: better Baidu SEO. => Presence of the brand/company on neutral third-party sites: more visibility and strengthening of confidence. Public relations should be included in your communication strategy in China.
Chinese influencers and KOCs are “public” personalities who have gained influence with brands in recent years. Micro-influencers and KOCs (Key Opinion Consumers) are, as their name suggests, influencers with a smaller audience than Stars or Kols, but don't be fooled by their number of followers. Indeed, there's a reason we're mentioning them here: Micro-influencers are cheaper than Stars and Big Kols. They work very hard to please their community. They have fewer referrals, which makes them more authentic in the eyes of consumers. This means that even on a small budget, you can hire an influencer. Since you pay less, you can hire multiple Kols and reach different audiences. Your micro-influencer will spend more time interacting with their community and answering any questions they may have about your brand. Important interaction in order to build a relationship of “proximity” and trust with your audience.
Public relations are handled by thought leaders on social media, billboards and paid ads. Kols are available on any platform that exists, they are creative people who can tailor their content to make it appealing to their subscribers, no matter what industry they specialize in. While this type of collaboration is an amazing tool in reaching your target audience, working with a Kols is no easy feat. In addition, many "fake" influencers are joining the dance, making the task of choosing a Kol even more complicated for foreign brands. An agency like ours has a network of KOLs in various sectors as well as a team that is still working to develop this network.
While it is tempting to look to collaborate with stars, be aware that unless you are a well-known brand or have a big budget, this might not be the best option for you. However, when this type of collaboration works, the results are fruitful. You will sell thousands of units in a matter of minutes. These stars are seen as experts and can have a huge impact on a brand's reputation in China.
Why choose us for your Kols & PR marketing in China?
What does Kols means?
Chinese Influencers, known as key opinion leaders (KOLs), can be bloggers, online personalities or celebrities whose primary communication channel is social media. To understand why influencer marketing is an indispensable part of marketing strategy for so many brands in China, it’s important to understand Chinese consumers.
How to Choose the right Chinese influencers ?
Chinese followers usually believe that influencers’ recommendations are trustworthy because they know that KOL has put his or her reputation in line with that product., so before selecting the right Influencer for your brand, you should Influencer marketing will continue to grow and be a key component of digital marketing strategies in China. Meanwhile, western and local brands and marketers should pay attention to the changing influencer market and novel approaches when developing their influencer marketing strategy in China.
The optimum KOL in China is not the one who has the most followers, but one who has a high rate of interaction with their audience, while of course maintaining a fairly sizeable following.
Why are Kols & ecommerce collaboration successful in China?
International Brands in the Chinese market have understood the important business value of influencers and offered further collaboration, which in turn increase influencer’s media exposure and add up to KOLs’ social awareness as well as their authority. Motivated by the desire of being unique, young Chinese would buy products of big-name, especially those co-brandings or personalized products. The power of “word of mouth” is another reason for Kol’s success from the cultural perspective. Chinese customers have very deep trust in KOLs because they make them feel like friends, thanks to the details of their daily lives shared through Weibo, WeChat, and live streaming apps.
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