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Alright, let’s break this down. China just dropped a 1 trillion RMB bombshell into their economy with a massive stimulus package. The People’s Bank of China (PBOC) is playing a smart move here, cutting the reserve…
Read MoreAs Singles' Day 2024 approaches, Alibaba, China's largest e-commerce platform, is setting a bold precedent to energize its merchants with a groundbreaking initiative. This year, the focus is on a massive $5.7 billion aid package aimed…
Read MoreIf you want to do business in China, you need a Chinese website. And that website to rank on Baidu. Baidu is often called the "Chinese Google", although now it is quite different, with its own…
Read MoreFor a foreign brand, getting started in Chinese food advertising can appear intimidating. After dealing with this task personally in the behalf of dozens of brands: Here are the best practices I found worth sharing. [toc]…
Read MoreKey Opinion Leader marketing, also known as KOL marketing, is just one of the many tools you can utilize to boost your marketing’s effectiveness. This practice revolves around endorsements from Key Opinion Leaders, who are Chinese…
Read MoreThe Chinese alcohol and spirits market can be confusing for foreign brands. First it is a great opportunity: By 2027, China's alcoholic drinks market is predicted to grow to 385.6 billion USD. Granted a chunk of…
Read MoreDouyin is the Chinese version of TikTok. The app now boasts an impressive 500 million monthly active Douyin users and continues to grow bigger by the day! Companies such as Alibaba, Xiaomi, and JingDong are among…
Read MoreHaving a Douyin Store is a great way for a brand to get started in Chinese E-Commerce. With more than 730 million daily active users in China as of 2023, Douyin has experienced rapid growth and…
Read MoreWhat is the best way to get visibility in China in 2024 ? The answer is: Douyin, the Chinese equivalent of TikTok. Today it has become much more than a simple short-video app. It has built…
Read MoreI've helped dozens of brands to get started on Douyin's e-commerce platform. While some dedicated platforms such as Tmall and JD are still ahead in terms of pure volume, we've gotten a lot of positive results on…
Read MoreIn the first half of 2024, China’s gross domestic product grew by +5.0% year over year. The Chinese economy continues to be a global powerhouse, marked by rapid growth and an expanding consumer market. Despite facing…
Read MoreSummary of the Ice Cream Market in China The ice cream market in China in 2024 has seen substantial growth over recent years, driven by increasing consumer demand for novel and premium dessert options. As disposable…
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