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Selling watches on Tmall in China is a high-potential opportunity, especially if you position your brand correctly — combining heritage, craftsmanship, and localized digital storytelling. Whether you’re a Swiss mechanical brand, a fashion watch line, or…
Read MoreThe question of this article "Can we Sell luxury products in China via Tmall ". Yes but it requires a refined, reputation-first strategy — where storytelling, exclusivity, and authenticity drive conversions. In 2025, Chinese luxury consumers…
Read MoreCan you sell OTC products on Tmall- JD ? Questions of so many pharmaceutical firms. Yes, you can sell over-the-counter (OTC) products on Tmall Global and JD Worldwide via China’s cross-border e-commerce (CBEC) channels. This approach…
Read MoreTop 8 Xiaohongshu (Little Red Book) Marketing Strategies for 2025(from Chinese GMA campaign for global marketers) **1. AI-Generated Personalized Content Campaigns Strategy: Use AI tools (e.g., Xiaohongshu’s built-in AI assistant) to create hyper-personalized posts, product recommendations, and UGC-style…
Read More... and How to Build a Gin Brand for the New Cocktail Generation If you're in spirits and not paying attention to what's happening with gin in China… you're missing one of the fastest-growing lifestyle-driven categories…
Read MoreWhy Tmall Helps International Brands Succeed in ChinaTmall (天猫), Alibaba’s flagship B2C platform, dominates China’s e-commerce landscape with over 800 million active users. For international brands, Tmall offers: Trusted Gateway: Chinese consumers associate Tmall with authenticity (vs.…
Read More8 Data-Driven Strategies to Boost Traffic to Your Tmall Store(Adapted from Chinese marketing insights and 2025 trends) 1. Optimize for Tmall’s Search Algorithm (SEO) Strategy: Use high-traffic keywords in product titles, descriptions, and tags. Tmall prioritizes listings…
Read MoreIf you're selling whisky and still thinking clubs, bottle service, and KTV… you're stuck in 2012.In 2025, the real whisky scene in China is playing out in living rooms, private lounges, and livestreams — not dancefloors.…
Read MoreTHE question that all marketers will ask us. :-) How to Build a Brand in China From Scratch — The Digital-First, Content-Driven Playbook (with Budget Breakdown) So you want to launch a brand in China.Not just…
Read MoreThsi article is done by marketers in China, working on Ground Let’s cut through the noise: vodka is having a moment in China, and it’s not happening in bars or nightclubs — it’s happening online. Welcome…
Read MoreTop 8 New 2025 WeChat Marketing Strategies (Sourced from GMA team ) Leverage WeChat Channels (视频号) for Short-Video Dominance Strategy: Create viral short videos on WeChat Channels, combining storytelling and product placements. Collaborate with micro-influencers (KOCs) for…
Read MorePublic Relations (PR) in China: Key Strategies to Build & Enhance Reputation China’s unique media landscape, cultural nuances, and digital ecosystem make PR a critical tool for shaping brand reputation. Below are actionable strategies tailored to…
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