Our Baidu SEO & SEM Services 2024
Baidu to drive E-commerce Traffic
We help foreign brands use Baidu to build trust and drive organic traffic to their Chinese e-commerce platforms for higher sales.
Chinese Website & Hosting
In order to do SEO or SEM on Baidu, you first need a chinese website, hosted in China and adapted to the preferences of Chinese Internet users. We optimize your website’s hosting and technical setup to ensure fast loading speeds and seamless integration with Chinese e-commerce stores.
Leveraging Baidu PPC for Sales Boost
We create targeted Baidu PPC campaigns that drive qualified traffic directly to your e-commerce stores for faster sales results.
Backlinks & PR
Keep your audience informed about your business with press releases that match your goals.
Content Marketing that Supports E-commerce Goals
Our content strategy focuses on creating engaging, localized content that complements your e-commerce sales efforts in China.
Driving Traffic via Baidu-Integrated PR and Forums
We help boost your brand’s credibility through strategic PR, forums, and Baidu Baike integration, driving traffic to your e-commerce stores.
Monthly Reports: Tracking and Analyzing Brand Awareness
We send a report for you to see the evolution of your website performance and rankings with ideas for improvements.
Regulatory Compliance and Trust Building
We ensure your website and content comply with Chinese regulations, building trust and avoiding penalties that could harm your e-commerce success.
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More About our Baidu SEO and SEM services
Baidu to drive E-commerce Traffic
At GMA, we understand that while your main sales occur on platforms like Tmall or JD, Baidu plays a crucial role in driving traffic and building brand credibility. Our agency leverages Baidu’s massive reach to increase your brand’s visibility across China’s online landscape. By integrating Baidu into your broader marketing strategy, we ensure potential customers find your brand through trusted search results and research tools, which can directly impact their purchasing decisions. With our help, your brand presence on Baidu will establish the trust needed to convert traffic into sales on e-commerce platforms.
Chinese Website & Hosting
We will help you to modify your website and improve the navigation on Baidu inside of your website. Optimizing your title your meta description is very important. With an inaccurate description, Baidu will position your website in the wrong category based on misleading keywords. We will check over 100 details on your site to improve your results on Chinese Search Engines, Haoso, so.com, Sogou, and Baidu.
Rank on Baidu
SEO on Baidu is necessary if you want to have a chance to be successful in China. Being visible on Baidu by appearing in the search results of your target audience will give you the credibility you need. The reason is quite simple, just like you search for a brand or products on Google, Chinese consumers do on Baidu. If the results are good enough, you will get sales. Baidu SEO will not only increase your visibility and decrease your acquisition cost but will also help you improve your conversion rate.
Backlinks & Press Relation
SEO, whether on Google or Baidu, is not easy. Getting backlinks, having good media relations to getting press, or even posting relevant content can be a headache. These reasons explain why many companies hire experts to take care of their SEO. When it comes to a foreign country in China, you also need to think about the location and we cannot recommend enough that you go through a professional agency. Do you want great results? You need to increase your popularity. And how does Baidu calculate this popularity? The search engine counts the number of backlinks that your website has and the power of these backlinks based on the site's ranking who has included your backlink. The more backlinks you have the popular and powerful your website is and it is logical that you will appear at the top of search results. Baidu's search algorithms and ranking factors differ significantly from those of Google
Content Marketing that Supports E-commerce Goals
Content is the backbone of any successful digital strategy, and at GMA, we create content that resonates with Chinese consumers while supporting your e-commerce goals. We develop localized blog posts, product guides, and video content that explain the unique benefits of your products. By keeping your content fresh and tailored to local interests, we help your brand maintain relevance in Baidu’s search results. Additionally, our team repurposes existing content, such as product demonstration videos, to ensure consistency across all platforms, including Douyin. This approach not only drives traffic to your site but also strengthens your overall e-commerce performance.
Baidu Paid Ads
To complement your organic strategy, GMA uses Baidu PPC (Tuiguang) to drive traffic to your Tmall, JD, or Douyin stores. Our carefully crafted PPC campaigns focus on high-intent keywords that target consumers who are ready to buy, ensuring efficient use of your budget. We understand the balance between SEO and PPC, which is why we combine these efforts to maximize visibility and sales. By running PPC ads that lead directly to your product pages on e-commerce platforms, we help you quickly gain traction in the market, especially for product launches and promotions. Our PPC strategies are designed to generate immediate results, while SEO builds a sustainable long-term presence.
Driving Traffic via Baidu-Integrated PR and Forums
Chinese consumers value trust and credibility, and at GMA, we ensure your brand has a strong presence in Baidu’s ecosystem beyond just search results. We integrate your brand into Baidu’s forums and contribute to Baidu Baike (the Chinese equivalent of Wikipedia) to build your authority. Our team manages online reputation through strategic PR and engagement on key forums, such as Tieba, where potential customers discuss brands and products. By actively participating in conversations and providing valuable information, we create a positive image that drives users to your e-commerce stores. This holistic approach helps increase consumer confidence, ensuring that your e-commerce sales benefit from a strong brand presence on Baidu.
Monthly Reports: Tracking and Analyzing Brand Awareness
At GMA, we believe that data-driven decisions are key to maximizing your brand’s presence in China. We use Baidu Analytics and other tools to monitor how users engage with your brand before purchasing on platforms like Tmall or JD. Our team tracks important metrics such as search trends, brand awareness, and user behavior on your landing pages. This data helps us refine your marketing strategy, ensuring that Baidu drives quality traffic to your e-commerce stores. By understanding what works and what doesn’t, we continuously optimize your approach to boost conversions and sales in the competitive Chinese market.
Regulatory Compliance and Trust Building
Compliance is critical when marketing in China. GMA ensures your content and website adhere to local regulations, including censorship guidelines. We help you avoid penalties by carefully managing sensitive topics and ensuring that your brand’s messaging aligns with Chinese cultural and legal standards. In addition, we assist with obtaining an ICP license, which is mandatory for hosting your website in China. Without this license, your website may suffer from limited functionality or visibility, which could undermine your e-commerce efforts. By taking care of these technical and regulatory requirements, we help you build trust with Chinese consumers and maintain a strong online presence that supports your sales on platforms like Tmall and JD.
Why hire us for your baidu marketing?
We help brands & companies to promote themself on Baidu and the whole social network associated with it. Baidu SEO and Ads were our first-ever service and we have been developing it since our agency launch in 2012. We are great at it and thanks to our experience we can offer some of the best prices in the market.
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Baidu - Frequently Asked Question
What is Baidu, and why is it important for e-commerce in China?
Baidu is China’s largest search engine, similar to Google but tailored to Chinese users. It plays a crucial role in driving traffic to your e-commerce platforms like Tmall or JD, helping to build trust and visibility among Chinese consumers who use Baidu for research before making purchases.
How does GMA use Baidu to increase my e-commerce sales in China?
GMA integrates Baidu into your marketing strategy to improve your brand’s visibility and trustworthiness. We use localized keyword strategies, optimized landing pages, and content tailored to Chinese consumers to drive high-quality traffic from Baidu to your e-commerce stores, boosting sales.
Why is a localized keyword strategy important for my brand’s success on Baidu?
Chinese consumers search differently than those in Western markets. GMA develops a localized keyword strategy by identifying the search terms your target audience uses to research products. This ensures your brand appears in relevant Baidu search results, attracting potential buyers and increasing conversions.
How does optimizing my landing pages for Baidu help my brand credibility?
Optimized landing pages improve your Baidu rankings and reassure potential customers that your brand is trustworthy. GMA focuses on creating content that resonates with Chinese consumers, including product descriptions and customer reviews, to build credibility and guide users to your e-commerce platforms.
What kind of content should my brand use to engage Chinese consumers?
Chinese consumers appreciate detailed, localized content. GMA helps create product guides, blog posts, and videos in Simplified Chinese that explain your product’s unique benefits. This content not only improves your Baidu ranking but also drives traffic to your e-commerce stores, boosting sales.
How does Baidu PR and forum participation help my brand’s visibility?
In China, consumers value peer opinions and online reputation. GMA enhances your brand’s presence by integrating with Baidu’s forums, contributing to Baidu Baike (similar to Wikipedia), and managing PR efforts. These tactics help build trust and credibility, driving traffic to your e-commerce platforms.
What is Baidu PPC, and how can it drive sales for my business?
Baidu PPC (Pay-Per-Click), or Baidu Tuiguang, is an advertising tool that allows you to place targeted ads in Baidu search results. GMA creates campaigns focused on high-intent keywords, driving qualified traffic to your e-commerce platforms, resulting in faster and more efficient sales growth.
Does my website need to be hosted in China to perform well on Baidu?
Yes, hosting your website in China or using a Content Delivery Network (CDN) improves load times and enhances user experience. GMA ensures your website is optimized for speed, which is important for Baidu rankings and provides a seamless experience for Chinese users researching before buying on platforms like Tmall and JD.
How do you track the success of Baidu marketing efforts?
GMA uses Baidu Analytics and other tracking tools to monitor your website’s performance. We analyze search trends, user behavior, and brand awareness metrics to continually optimize your strategy, ensuring that Baidu drives quality traffic to your e-commerce platforms and boosts sales.
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