Baidu SEO (Search Engine Optimization)
Baidu SEM (Search Engine Marketing)
Baidu SEA (Search Engine Advertising)
Baidu Advertising PPC (Pay per click)

Marketing to China it's also an Agency

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

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What do our SEO services include?

Marketing Content for Baidu


Gentlemen Marketing Content services for Baidu is designed to deliver RESULTS.
SEO on Baidu, leads to more exposure and traffic. Our team optimize your website and the content to deliver SEO results on Baidu. This is the largest Chinese search engine with 70% of the market. The process is different in China, different skills and techniques are required when compared to western search engines like Google. Smart SEO strategy focuses not only on improving the ranking of your website but also creating quality content for potential customers. Companies that understand this will have a competitive advantage because they will build up a better online image and reputation. This not only improves visibility, but also leads to the Chinese having a strong level of trust in your company, this leads to results.

Website Optimization: Audit & Modification

We will help you to modify your website and improve the navigation on Baidu inside of your website. Optimizing your title your meta description is very important. With an in-accurate description, Baidu will position your website in the wrong category based on misleading keywords. We will check over 100 details on your site to improve your results on Chinese Search Engines, Haoso,, Sogou and Baidu.

Backlinks Campaign

The backlink campaign is 70% of a good agencies job.

You want great results ? You need to increase your popularity. And how does Baidu calculate this popularity ? The search engine counts the number of backlinks that your website has and the power of these backlinks based on the sites ranking who have included your backlink. The more backlinks you have the popular and powerful your website is and it is logical that you will appear at the top of search results.

In China, people quote or Sohu as the most trustworthy news. Being featured in articles here is very effective. You can feature backlinks in a variety of digital settings:

  • On forums, like Tieba
  • On Social Media
  • Other websites
  • Web magazines
  • Blogs put their in footer, in blogroll
  • Companies websites quote them too
  • Government websites quote quality news
  • Baidu Platforms quote them too (Baidu tieba, Zhidao, jingyan)

Quality Backlinks make the difference.

We will create and re-use your quality content and diffuse them on these websites creating a whole chain of links. Our team knows Baidu very well and will recycle your content to a domestic Chinese audience and re-post the top information that we get. With the right content, you will not only get better rankings for your website , but also a strong REPUTATION. Quality content is not only about you, it is about your industry and about your knowledge too.

What make the difference with all these SEO companies?

Their cost? Not really.

  1. Their experience (capacity to solve problems and optimize your website)
  2. The results they can get
  3. The capacity to target keywords (SEO strategy)
  4. Their content level
  5. The amount of work they will realize during this SEO campaign


What do our SEO services include?

Why do you need to pay for Baidu Ads?

The Orange section shows the search results, yes there is much competition. It will change but today if you want to appear on big competitive keywords you have to pay. As the largest search engine in China, Baidu provides opportunities for brands worldwide. Baidu PPC or paid per click is simple and efficient. These ads are the quickest way to get your site instant visibility on Baidu.


It is not a long term strategy like organic SEO but it will bring results when first entering the market.

Chinese netizens  will scroll through 3-11 ads before reaching the organic search results. It’s a long way down and they are more likely to click on attractive Ads. Baidu PPC is therefore a good strategy. Our agency recommends paid search advertising as a starting strategy to get exposure, to test your website but it is not long term solution.

What makes a Baidu Advertsing Agency stand out?

Their fees? Not really.

  1. Their analytical skills
  2. Their tools to detect fake clickst
  3. Their advertising content to target the right audience
  4. Their capacity to understand the target customer (leads generation, awareness, branding, or e-Commerce …)


We help Brands & companies to brand themself on Baidu and the whole social network associated with it. Baidu’s display network appears on more than 700,000 sites. With banners we will get impressions (awareness). Baidu develop an advanced targeting system, so advertiser scan let their ads appear to the audience they want.

Baidu Baike (Chinese Wikipedia)

Baidu Baike

Creating a Baike page is essential because people get used to searching on this website and it always appears first in the results. It is especially beneficial for brands that are not ranking well organically. A good Baike page is good way to introduce your company to curious people and  will increase your brand visibility in China.

Gentlemen Marketing Agency can help you to create a Baike page, from content creation to moderation and promotion.

Baidu Zhidao

Baidu Zhidao

Chinese Q&A forums such as this are important for your brand, the Chinese will want to know about your brand and will check what others say about you, they are strongly influenced by the views of other consumers and generating positive sentiment is key.

China has a lot of fake, counterfeit and cheating companies and Chinese buyers may have already been cheated many times, they do not trust unknown companies so you need to develop your reputation on Baidu Zhidao.

We can also help you to appear on Baidu Experience


  • Baidu SEO (Search Engine Optimization)
  • Baidu SEM (Search Engine Marketing)
  • Baidu SEA (Search Engine Advertising
  • Baidu Advertising PPC (Pay per click)
  • Brandzone



Room 603, Fei51,  No.538 Hutaizhi Street, Shanghai, China