Tmall Agency

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Tmall Agency: Services

Consulting & Strategy

Understand the market & define goals before you get started.

Certified Tmall Partner

As an official Tmall Partner, we assist you in each steps of your Tmall journey.

Tmall Store Registration

Because it is not easy to register on Tmall, we take care of it for you.

Marketing on Tmall

Use Tmall marketing tools to gain visibility on the platform.

Tmall Store Management

Store design, customers services, listings, content creation and so on.

Off-site marketing

Build a strong online reputation by taking full advantage of the Chinese internet landscape.

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More Information about Selling on Tmall:


eCommerce Survey & Tmall Registration

Let's start with a market survey to learn more about your competitors and achievable goals. Entering Tmall is a big deal that requires a lot of resources, it would be a shame to get into it blindfolded. We help you to collect all the documents and information necessary to set up the Tmall account. We will then advise you about the different Tmall store formats. Finally, we will configure an Alipay and Tmall account, and voilà your brand is registered on Tmall ready to receive your first order.

Store Design & Management

The look and UX of your store matter quite a bit, that is why our team will design a highly functional store that reflects Chinese user's online shopping habits. The same goes for product pages that need to be optimized for your target audience. If there is one thing that is common to a successful brand on Tmall it is detailed product pages. If you need assistance managing your stock and the customer's services, our agency will provide you with a team of professionals or train your own team on how to please your customer's exigencies.

Digital marketing in China, Top Solution

Marketing and Promotion

Being registered on Tmall will not magically bring traffic to your store. For this, you have a couple of in-site tools that allow you to run marketing campaign and native (paid) ads. Make sure to use discounts, contests, and other available tools during shopping festivals but also at other times. However, although Tmall native tools are great to increase traffic and build loyalties with already existing customers, there are not enough to get a strong conversion rate. If you want your visitor to traffic your need to build strong brand awareness using Chinese social media, forums, and search engines. We can help you design and run such a marketing strategy.

Why choose us as your Tmall Partner Agency

Our experience, network, and passionate team of dedicated experts will make your Tmall journey the smoothest possible from registration to acquisition and conversion. Our goal with you is not just to open a store but to turn it into a profitable one! Your success is our success. Plus: We are an official TP!

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Tmall - Frequently Asked Question

What is Tmall?

Tmall is the biggest (and most profitable) B2C (business-to-consumer) platform in China. Tmall was launched by Alibaba in 2010 and since its creation is the number one online sales platform in the Asian giant. This e-commerce platform operates in Mainland China, Hong Kong, Macau, and Taiwan. enables brands to sell their products and services directly to consumers in China. In the manner of Taobao, Tmall uses Alipay’s payment system. Nonetheless, one of the main differences between Taobao and Tmall is that in the second, vendors have to be approved in order to set up a store in the marketplace. Due to its business policy, Tmall ensures authentic and premium quality products to its consumers.

Why is Tmall a great bet for foreign companies in China?

As opposed to other Chinese e-commerce platforms, Tmall offers more protection to its consumers with its 7-day return policy. In addition, Tmall’s merchants are more credible and trustful because they have to be approved before they can set up a store. Tmall integrates Alipay as its online payment system which is very popular in China and is considered the most trustful tool for Chinese shoppers. In addition, Tmall offers analytic tools such as the “Daily Update” that provides daily sales reports. These tools are very useful for vendors in order to take strategic decisions based on their sales data. Tmall currently has over 70,000 brands in more than 50,000 stores and enables vendors to sell their goods to the entire Greater China region. Due to its huge popularity, Tmall is the place to be for those looking to reach Chinese online shoppers without needing to open a physical brick-and-mortar store in China.

What are the requirements to open a Tmall Store?

  • Only companies located in Mainland China and with a Chinese retail business license can apply to open a store on
  • Marketers have to submit the necessary information including documents that confirm the reliability, genuineness, and existence of the company and its products.
  • Products must be located within China in order to send the order quickly to consumers.
  • Tmall stipulates that vendors must ship an order within 72 hours after the purchase.
  • 7 days after receiving the item, consumers have the right to return it for a refund.

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We are the Most Visible Digital Agency in China

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