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Philip Chen (or Qian), CEO of Gentlemen Marketing Agency (GMA), I am talking straight business to leaders, managers, professionals who want real wins in China. No blabla , no moderation; just my idea 😉 , technical details… on why China demands an e-commerce first strategy; distribution second. This isn’t theory ; ;it’s battlefield reality from…
From Ordinary Users to Sales Machine: MCNs and KOC Incubation Programs in China, this new in 2026 in China… The China’s creator economy Today we will talk about : “China’s creator economy” is a global powerhouse, with influencer marketing deeply intertwined with ecommerce on platforms like Douyin, Xiaohongshu (Little Red Book), and Kuaishou. At the…
Industrialized Content Production in China… and How China’s MCNs Are Revolutionizing Shoppable Short Videos in 2026 By Olivier VEROT, founder of GMA… Digital Marketer since 2008 😉 MCNs in China = Multi-Channel Networks, KOL Agencies. In China’s super-competitive digital economy, Multi-Channel Networks (MCNs) have evolved far beyond talent management agencies. As of January 2026, with…
In the fast-paced world of Chinese ecommerce, live streaming has emerged as a transformative force, blending entertainment, social interaction, and instant commerce into a seamless experience. By Olivier VEROT , founder of GMA…. As someone deeply immersed in the Chinese digital market :-), I’ve witnessed how platforms like Douyin China’s version of TikTok : have…
In China, Opportunities are online, Ecommerce traditional distribution is “fade” … Ecommerce is booming. I am Jon Wang Director of operation of GMA. Strong Market Opportunity for Australian Wineries in China via Tmall China remains one of the most attractive markets in Asia for imported wine, with consumers demonstrating growing curiosity toward international varietals, premium…
China’s e-commerce juggle dominates global retail, 😉 … yes China market is Small , only valued at USD 3.45 trillion in 2025, (over 3times the U.S. market) And it will keep growing.. projected to grow at a 9.9% CAGR through 2028, reaching CNY 25.4 trillion. Cross-border e-com surges 16.9% YoY to 2.71 trillion RMB in…
Chinese Girls Don’t Have a “Shopping Addiction” 😉 – They Have a PhD in Dopamine Engineering (And 94 % of Foreign Brands Are Still Flunking the Exam in 2025) 😉 I am Olivier VEROT, founder of GMA… Let’s drop the sanctimonious Western sermon right now. 🙂 In 2025, the average Tier-1/2 Chinese woman aged 22–35…
Explore Douyin E-Commerce in 2024 with the best strategies and real case studies to boost your brand’s success in China.
In 2025, Xiaohongshu (RED) is THE China lifestyle-sharing app , turn now into one of China’s most powerful social commerce ecosystems. Article Proposed by Marcus Zhan, Marketing Director Of GMA, Super Digital Agency in China. 😉 Once dismissed as a “women’s beauty app,” Xiaohongshu now shapes national consumption trends across fashion, health, travel, tech, and…
Double 11: From Price Wars to Experience Economies Before diving in, let’s clarify one important point: as of now, there are no official sales data for Double 11 2025 — because it hasn’t happened yet. However, by reading the pulse of Chinese consumer trends, analyzing e-commerce dynamics, and observing the direction of technological and lifestyle…
Here are our 10 hot-selling product categories in China in 2025 (especially online Tmall Douyin) with our expert commentary on why they’re trending and how brands/distributors can leverage them. Top 10 Hot-Selling Product in China 2025 (These are market‑level categories, not guaranteed winners — execution, brand, and channel still matter.) If you’re in distribution, e-commerce,…
Here’s a clear, professional explanation of Ecommerce experts in China of why Xiaohongshu (Little Red Book) is considered the #1 discovery channel in China, especially for brands in lifestyle, fashion, beauty, health, and niche consumer goods. Why Xiaohongshu Is the Discovery Channel in China 🔍In 2025, Xiaohongshu (小红书) isn’t just a social app. It’s China’s…
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