China e-commerce

e-commerce strategy in China, find the lastest news about Ecommerce and China.

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Contact us

Must-Read Articles

Chinese Online Market Place Guide

Cross-border Ecommerce

Sell on JD

Tmall Merchant Guide

Sell on Tmall Global

Taobao Guide

Pinduoduo Merchants Guide

Kaola Merchant Guide

Sell on VIP Shop

Latest Articles

Little Red Book App
| |

Little Red Book App Guide for Foreign Brands

Byadmin

Top 8 Xiaohongshu (Little Red Book) Marketing Strategies for 2025(from Chinese GMA campaign for global marketers) **1. AI-Generated Personalized Content Campaigns **2. Virtual Try-On AR Experiences **3. Niche Community Building with KOCs **4. Live Commerce with Interactive Storytelling **5. Gamified “Seed Planting” Campaigns **6. Local Culture x Global Brand Fusion **7. Data-Driven Hashtag Optimization **8. Cross-Platform Story Arcs 2025 Trend Insight: Pro Tip: Master…

How Tmall can help International Brands reach Chinese customers?

How Tmall can help International Brands reach Chinese customers?

Byadmin

Why Tmall Helps International Brands Succeed in ChinaTmall (天猫), Alibaba’s flagship B2C platform, dominates China’s e-commerce landscape with over 800 million active users. For international brands, Tmall offers: 7 Hot Tmall Trends for 2025 (Done by GMA experts) 1. AI-Powered “Consumer-to-Manufacturer” (C2M) Customization 2. Livestream 3.0: Virtual Influencers & Multi-Brand Shows 3. Green “Low-Carbon” Storefronts…

How to increase the traffic to your Tmall store

How to increase the traffic to your Tmall store

Byadmin

8 Data-Driven Strategies to Boost Traffic to Your Tmall Store(Adapted from Chinese marketing insights and 2025 trends) 1. Optimize for Tmall’s Search Algorithm (SEO) 2. Host Daily Livestreams with KOLs/KOCs 3. Build a Private Traffic Pool via WeChat & Fan Circle 4. Leverage Tmall’s Mega Shopping Festivals 5. Run Cross-Platform Ads on Douyin & other…

How to open a Tmall Store as a Foreign Brand?

How to open a Tmall Store as a Foreign Brand?

ByGMAdmin

Breaking into China’s lucrative e-commerce market has never been easier, thanks to Tmall – the leading online marketplace in the country. As a foreign brand looking to expand its reach and tap into a massive consumer base, opening a Tmall store can set your business on the path to success.  Essential Tips to Successfully Open…

Wechat best tool to support your e-commerce in China?
|

Wechat best tool to support your e-commerce in China?

Byadmin

Let’s find out, article written by expert (human) with 13years experience of marketing in China Concrete Tips to Use WeChat to Support Your E-commerce in China WeChat offers amazing opportunities for e-commerce in China   Cultural, organizational and strategic differences, China has developed its own manners, far from occidental standards. In the meantime, communication channels, new technologies, and…

Understanding Tmall Global [2025]

Understanding Tmall Global [2025]

Byadmin

A small outline providing several key features about China’s biggest online retail platform Alibaba’s Tmall Global. Outside of China, Alibaba’s has increased its fame by being on the New York Stock Exchange, in China though, people are already well familiar with the platform for they have used it for years. Alibaba’s shopping platforms include Taobao (consumer-to-consumer)…

Key of E-commerce players in China (2025)

Key of E-commerce players in China (2025)

Byadmin

China’s e-commerce landscape is one of the most dynamic and competitive in the world, with platforms like Douyin (TikTok China), Tmall, and Pinduoduo dominating the market. Each platform has its unique strengths and caters to different consumer segments. In this article, we’ll explore the latest updates and trends for these platforms as of 2025, focusing on their strategies, strengths,…

How to sell on Tmall Global?

How to sell on Tmall Global?

Byadmin

Following China’s digitalization and innovation in new technologies, the Chinese are more than ever using e-commerce platforms in their daily lives. This has contributed to the growth and success of cross-border e-commerce companies like Alibaba Group, with its shopping platforms Taobao (consumer-to-consumer) and Tmall (business-to-consumer).  E-commerce platforms have become an eldorado for international businesses that…

Chinese e-commerce is changing

Chinese e-commerce is changing

Byadmin

How Chinese E-Commerce is Changing: 5 Major Trends Shaping the Future China’s e-commerce market, the largest in the world, is undergoing rapid transformation. With over 1 billion internet users and a digital-savvy population, China has become a global leader in e-commerce innovation. However, the market is far from static. New technologies, shifting consumer behaviors, and regulatory changes…

Ecommerce: What Chinese Consumers Are Buying Like Crazy

Ecommerce: What Chinese Consumers Are Buying Like Crazy

Byadmin

Imagine a platform where entertainment meets e-commerce, where short videos and livestreams don’t just showcase products but sell them instantly. That’s Douyin, China’s powerhouse of social commerce. Welcome to the Douyin Shopping Originally launched as a short-video app, it has evolved into one of the most lucrative e-commerce ecosystems in the world. Unlike traditional e-commerce,…

TikTok Shop : Decoding Video E-Commerce
|

TikTok Shop : Decoding Video E-Commerce

Byadmin

In China, TikTok Shop = Douyin E-Commerce, and it’s the future of online shopping. Unlike traditional marketplaces, Douyin turns entertainment into instant sales, making every short video, livestream, and ad a potential one-click purchase experience. 📊 Key Douyin E-Commerce Facts (2025):✅ Over 1.2 billion active users—your customers are here.✅ 80% of Douyin users have purchased…

Alibaba, the leader in the Chinese E-Commerce in 2025?

Alibaba, the leader in the Chinese E-Commerce in 2025?

Byadmin

Alibaba: The Leader in Chinese E-Commerce – A Comprehensive Analysis Alibaba Group, founded in 1999 by Jack Ma, is not just a company; it’s a symbol of China’s rapid economic growth and technological innovation. As the undisputed leader in Chinese e-commerce, Alibaba has transformed the way people shop, sell, and do business in China and…