China e-commerce

Entering the Chinese market is not as easy as it might seem. You have to understand it beforehand in order to maximize your potential success. Understanding the e-commerce environment is crucial, you will have to target China’s key platforms, such as Pinduoduo, the number one social e-commerce app. This article will walk you through all…

Attracting every day thousands of foreign companies from all four corners of the world, China is one of the most promising markets worldwide, even more after the Covid-19 outbreak. With a population of almost 1.4 billion people, China’s rapidly rising wages have contributed to a  growth in consumption and an increasing purchasing power. The development…

With an increasing purchasing power and digitalization of its society, China’s e-commerce market has naturally been growing exponentially while embracing new technologies and innovations. A big part of this innovative culture can be explained by the competitiveness of the market as well as a demanding consumer base. Today we are taking a deeper look into…

China has, for a long time, been the world’s manufacturing hub, with more than US$2.591 trillion worth of goods around the globe in 2020. But in recent years, it also became a digital powerhouse with more than 989 million internet users (in 2020) contributing to the rising use of social media and e-commerce at the…

Over the last 10 years, China’s growth was unprecedented, becoming the second economy in the world after the U.S and attracting international companies from the four corners of the world. Following its digitalization, China is more than ever an eldorado for companies wanting to sell their products to a wide audience. However, entering the Chinese…

Following China’s digitalization and innovation in terms of new technologies, Chinese consumers are more than ever using e-commerce platforms in their daily lives. This has contributed to the growth and success of companies like Alibaba, with its shopping platforms Taobao (consumer-to-consumer) and Tmall (business-to-consumer). E-commerce platforms have become an eldorado for companies that want to…

With more than 600 million daily active users in China as of 2021, Douyin is one of the most lucrative and promising apps in the world. What was just supposed to be a sharing platform for short videos is now an entire empire of technology, combining artificial intelligence, virtual reality, and even e-commerce! Douyin is…

It is rather common for foreign brands to register on Chinese eCommerce platforms expecting to enjoy some massive sell from the get-go thanks to their international reputation, only to be disappointed by their ROI. The reality on the field however is slightly different. Indeed, if it is true that Chinese consumers do like foreign brands,…

Over the years, the Chinese e-commerce market has changed a lot, revolutionizing the traditional system for both consumers and sellers. Chinese internet giants have made a real run to become the best e-commerce platform in China through the development of cutting-edge technologies. Thanks to their efforts, the opportunities to increase sales for companies and entertainment…