China e-commerce
Li Jiaqi (李佳琦), known as the “Lipstick King” of Chinese live commerce, generated 9.5 billion RMB in sales during the 2023 Double 11 shopping festival in a single day of live streaming. His cumulative 2023 Double 11 campaign GMV exceeded 25 billion RMB across a multi-day pre-sale and sales window. For context, that is more […]
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China e-commerce
On July 29, 2026, Pupu Supermarket (朴朴超市), one of China’s largest regional grocery chains with roughly 400 dark stores across ten-plus cities, quietly began listing a handful of Fuzhou locations on Taobao Shangou (淘宝闪购), Alibaba’s instant-delivery layer inside Taobao and Tmall. According to TMTPost, the rollout is explicitly a trial, with plans to cover all […]
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China e-commerce
Pinduoduo added a new “Fastest Next-Day Delivery” entry to its homepage on August 10, placed in the same core navigation position as its long-running “Billion Yuan Subsidy” banner, according to Sina Tech’s report on the rollout. The entry covers high-frequency, everyday categories: fresh fruit, groceries, and daily household goods. Products carrying a next-day or two-day […]
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China e-commerce
In late 2023, Alibaba launched a new app called the “Taobao Exchange Market” (宝购汇市 — Bǎogòu Huìshì). The stated objective was direct: offer prices lower than Taobao, Tmall, and Pinduoduo. This was an unusual move for a company that operates the most successful premium e-commerce platform in China — publicly targeting lower price points to […]
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China e-commerce
Alo Yoga opened its Tmall flagship on August 12, and it took the store one minute to pass 10 million RMB in transactions, according to Inside Retail Asia’s coverage of the launch. That is a new sales record for a debut in the sports and outdoor category on the platform. The store carries more than […]
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China e-commerce
In June 2023, Lionel Messi appeared on Taobao Live ahead of Inter Miami’s China tour. The session drew tens of millions of viewers and drove product sell-outs for sponsored items within minutes. The event became one of the most-discussed celebrity e-commerce moments in China that year. Messi’s Taobao Live appearance was not an isolated event. […]
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China e-commerce
China’s Cross-Border E-Commerce Keeps Expanding in 2026 140 million shoppers, overseas warehouse exports up 3.3 times, and the Silk Road strategy gathers pace In the first half of 2026, 140 million people in China made purchases through cross-border e-commerce platforms. At the same time, exports handled through overseas warehouses surged 3.3-fold. These two figures, released […]
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China e-commerce
China’s E-Commerce Law Faces Its First Major Overhaul Since 2019 Draft amendments expand regulation to livestreaming, social commerce and gig workers while raising the stakes for platforms On July 4, 2026, China’s State Administration for Market Regulation and the Ministry of Commerce jointly released a draft amendment to the E-Commerce Law for public comment. The […]
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China e-commerce
Double 11 (双十一) is the largest e-commerce event in the world. In 2024, combined GMV across Tmall, JD, Douyin, and other platforms during the Double 11 period exceeded 1.4 trillion RMB — more than the annual retail sales of many mid-sized countries. The competition for consumer attention during this period is intense, and brands that […]
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China e-commerce
Douyin is no longer just a short-video platform. Since 2022, ByteDance has been systematically building Douyin into a local commerce platform — competing directly with Meituan in restaurant discovery, food delivery, and F&B brand marketing. For food and beverage brands in China, this expansion matters. Douyin’s entry into the food sector has created new marketing […]
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China e-commerce
Yunji is one of China’s most unusual e-commerce experiments: a membership-based social commerce platform that grew rapidly, got fined for resembling multi-level marketing, and is still operating in 2025 — smaller, more compliant, and more interesting to study than most people realize. For foreign brands looking at China’s e-commerce options, Yunji is not a Tmall […]
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China e-commerce
Community group buying (社区团购 — shèqū tuángòu) was one of the hottest e-commerce models in China from 2019 to 2021. Then the government stepped in, the market consolidated violently, and billions in venture capital evaporated. By 2023, the model that everyone said would transform Chinese grocery retail looked like it might disappear entirely. In 2025, […]
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