China e-commerce

e-commerce strategy in China, find the lastest news about Ecommerce and China.

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  • Why New Brands in China Must Go E-Commerce First, Distribution Second

    China’s e-commerce juggle dominates global retail, 😉 … yes China market is Small , only valued at USD 3.45 trillion in 2025, (over 3times the U.S. market) And it will keep growing.. projected to grow at a 9.9% CAGR through 2028, reaching CNY 25.4 trillion. Cross-border e-com surges 16.9% YoY to 2.71 trillion RMB in…

  • Shopping Addiction of Chinese Girls : How Brands Should Use it ?

    Chinese Girls Don’t Have a “Shopping Addiction” 😉 – They Have a PhD in Dopamine Engineering (And 94 % of Foreign Brands Are Still Flunking the Exam in 2025) 😉 I am Olivier VEROT, founder of GMA… Let’s drop the sanctimonious Western sermon right now. 🙂 In 2025, the average Tier-1/2 Chinese woman aged 22–35…

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    Xiaohongshu E-commerce 2025: What Brands Need to Know

    In 2025, Xiaohongshu (RED) is THE China lifestyle-sharing app , turn now into one of China’s most powerful social commerce ecosystems. Article Proposed by Marcus Zhan, Marketing Director Of GMA, Super Digital Agency in China. 😉 Once dismissed as a “women’s beauty app,” Xiaohongshu now shapes national consumption trends across fashion, health, travel, tech, and…

  • 2025 Double 11: Game Start

    Double 11: From Price Wars to Experience Economies Before diving in, let’s clarify one important point: as of now, there are no official sales data for Double 11 2025 — because it hasn’t happened yet. However, by reading the pulse of Chinese consumer trends, analyzing e-commerce dynamics, and observing the direction of technological and lifestyle…

  • Top 10 Hot-Selling Product in China 2025

    Here are our 10 hot-selling product categories in China in 2025 (especially online Tmall Douyin) with our expert commentary on why they’re trending and how brands/distributors can leverage them. Top 10 Hot-Selling Product in China 2025 (These are market‑level categories, not guaranteed winners — execution, brand, and channel still matter.) If you’re in distribution, e-commerce,…

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    Why Xiaohongshu is the Discovery Channel in China.

    Here’s a clear, professional explanation of Ecommerce experts in China of why Xiaohongshu (Little Red Book) is considered the #1 discovery channel in China, especially for brands in lifestyle, fashion, beauty, health, and niche consumer goods. Why Xiaohongshu Is the Discovery Channel in China 🔍In 2025, Xiaohongshu (小红书) isn’t just a social app. It’s China’s…

  • Tmall Booms Again: Big Changes Since Jack Ma’s Return

    Yes Uncle Jack Is Back … When Jack Ma’s public reappearance made headlines in 2025, it wasn’t just symbolic — it’s signaling a renewed momentum for Alibaba’s platforms, especially Tmall. Behind the headlines, Tmall is undergoing deeper shifts to reclaim its dominance in China’s fiercely contested e‑commerce space. Tmall 2025 is running babe the goat…

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    Douyin Tactics to Sell Fish Oil Brand in China

    How authenticity, not advertising, helped WHC conquer the Chinese supplements market The Counterintuitive Strategy That Drove 432% GMV Growth for This Belgian Fish Oil Brand in China In China’s ultra-competitive health supplements industry, trust beats tactics. That’s exactly what Belgian fish oil brand WHC discovered when they took a leap of faith — choosing to…

  • Top E-Commerce Trends in China

    China has long been the world’s most dynamic e-commerce market, and in 2025 it is accelerating into a new era. Driven by technology, shifting consumer behaviors, platform innovation, and global expansion, China’s ecosystem is no longer just about selling products online, it’s about reshaping how commerce itself works. This article is proposed by Olivier VEROT,…

  • The Rise of Interest E-Commerce in China

    For years, “social e-commerce” dominated China’s digital marketing playbook. Think Moments ads on WeChat or word-of-mouth sharing in private groups. But in 2025, the money and momentum are flowing somewhere else: “interest-based e-commerce.“ Why Brands Must Rethink Their Playbook Platforms like Douyin (China’s TikTok) and WeChat Video Channels aren’t just entertainment—they’re content-driven marketplaces. And advertisers…

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