Selling Microwaves Online in China: A Growing Market
e-commerce strategy

Selling Microwaves Online in China: A Growing Market

In the last decade, China’s economic growth greatly contributed to the rise in consumption of the Chinese population. With more purchasing power, they were able to modernize their house, buying the best and latest home appliances. As of 2021, China has the largest household appliances market in the world in terms of volume. Sales have…

How to sell on Tmall Global ?
e-commerce strategy

How to sell on Tmall Global ?

Following China’s digitalization and innovation in terms of new technologies, Chinese consumers are more than ever using e-commerce platforms in their daily lives. This has contributed to the growth and success of companies like Alibaba, with its shopping platforms Taobao (consumer-to-consumer) and Tmall (business-to-consumer). E-commerce platforms have become an eldorado for companies that want to…

Chinese eCommerce platforms in 2021: Which is the most suitable for your brand?
digital Marketing China | e-commerce strategy

Chinese eCommerce platforms in 2021: Which is the most suitable for your brand?

Over the years, the Chinese e-commerce market has changed a lot, revolutionizing the traditional system for both consumers and sellers. The Chinese internet giants have made a real run to become the best e-commerce platform in China through the development of cutting-edge technologies. Thanks to their efforts, the opportunities to increase sales for companies and…

7 trends for e-commerce in China 2021
e-commerce strategy | social media

7 trends for e-commerce in China 2021

The China e-commerce market is the largest in the world with a volume of 1.94 trillion USD in 2019. That is plus 27% year over year and a quarter of China’s total retail sales volume. As such, China’s e commerce sector is more than three times the size of the US market, which ranks second. China’s e-commerce revenue…

Pinduoduo is becoming the leading agriculture products (2021)
e-commerce strategy | food&beverage

Pinduoduo is becoming the leading agriculture products (2021)

What is Pinduoduo? Pinduoduo (拼多多) is the largest interactive e-commerce platform in China and in the world. It is the third-largest online marketplace behind Alibaba and JD.com in China. It has pioneered several new trends that have revolutionized online shopping in China including: social e-commerce team purchase consumer-to-manufacturer (C2M) Founded in 2015, Pinduoduo has become…

Doing e-commerce on Bilibili in 2021, how does it work?
e-commerce strategy | social media

Doing e-commerce on Bilibili in 2021, how does it work?

If you are interested in entering the Chinese market and your target audience is young Chinese, you should absolutely know what Bilibili is, how it works, and more surprisingly that you can use it for eCommerce. Let’s see what we are going to talk about: What is Bilibili? How fast is Bilibili growing? Which target…

New government regulations on live streaming in China
e-commerce strategy | social media

New government regulations on live streaming in China

A report by global accounting firm KPMG and AliResearch reported that China’s live streaming e-commerce industry totaled 433.8 billion RMB ($65.8 billion) in 2019 and is expected to double by the end of 2020. The live streaming market in China Live streaming is the real-time recording and transmission of audio and video content to a…

8 Tips to Selling Your Clothes in China (according to experts)
e-commerce strategy | luxury

8 Tips to Selling Your Clothes in China (according to experts)

According to Statista https://www.statista.com/outlook/90030400/117/apparel/china#market-revenue revenue in the Fashion segment in China is projected to reach US$284,311m in 2020. Revenue is expected to show an annual growth rate of 9.8%, resulting in a projected market volume of US$454m by 2025. Today the fashion market in China is increasingly digitizing. First of all, it must be considered…

Chinese pet e-commerce: a great opportunity for Europen companies — Update 2020
e-commerce strategy

Chinese pet e-commerce: a great opportunity for Europen companies — Update 2020

E-commerce is a field where every market can find its place, and the dog market is not an exception. China needs Europe’s long expertise in dog education.  After years of development, China’s pet industry has now entered a period of rapid development. At present, China’s pet industry can be divided into three main categories: Pet…