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  • Tmall’s “Billion Dollar Promo” A Major Opportunity for Foreign Brands

    Tmall, part of Alibaba’s Taobao and Tmall Group, runs the 百亿补贴 (Bǎi Yì Bǔtiē) program, commonly translated as the “Billion Yuan Subsidy” or “Hundred Billion Subsidy” initiative. As we all know, Tmall is one of the most trusted e-commerce platforms in China, and the “Billion Dollar Subsidy” is one of its most influential and credible…

  • CrossBorder E-commerce in China: Moving from Volume to Value in 2026

    Hello it is Philip, CEO of GMA… and today I will try to explain big change in China for ecommerce… The period of “explosive”, large undifferentiated growth in China’s cross border e-commerce is over. (sorry 😉 BUTTTT The market is maturing, regulatory scrutiny has increased, consumer expectations have risen, and the brands that built their…

  • Tmall’s 50 Blue Ocean Opportunity Tracks:

    A Brand Director’s Guide to the Categories Worth Entering By Olivier VEROT Tmall’s annual release of high-potential sub-category opportunity tracks is one of the most valuable forward-looking signals available for brands evaluating their China portfolio strategy. The 2026 edition identifies 50 specific areas where consumer demand is growing faster than supply-side innovation meaning that well-positioned…

  • China: The ‘Year of Popularization’ for AI Shopping

    Marcus Zhan , Director of GMA… I will explain what I have read in Chinese Social Media. The ‘Year of Popularization’ for AI and make an article. Shopping: From Tool to Exclusive Agent, Accelerating Implementation, and theChanging Consumer Gateway”…. I have noticed that during the 2026 Spring Festival, major internet companies invested over 8 billion…

  • Emotional Commerce in China: How it Works?

    China’s consumer market has developed a significant and growing segment of purchases that are not primarily functional in motivation. Fragrance, blind boxes, premium chocolate, artisanal spirits, specialty candles, limited-edition apparel collaborations these categories are growing at rates that outpace their functional equivalents by a wide margin. Emotional Commerce: Why Chinese Consumers Are Paying More for…

  • The ‘Living Actuary’ Chinese Consumer: How Rational Maximisers Are Redefining Value in Chinese E-commerce

    Philip Chen, CEO of GMA Expert in Ecommerce… I give you last trends , from I have read from Chinese Web and experiences More than 50% of Chinese consumers now identify “behaviour” ” with what researchers are calling the “living actuary” archetype … rigorously analytical, heavily comparison-oriented, driven by the pursuit of optimal value rather…

  • China’s Post-00s Consumer: Why Your Existing Segmentation Model Is Probably Wrong

    Probably? 😉 30% Ecommerce purchases are made by Young Chinese Post 00s consumers now account for over 30% of transaction volume in China’s Spring Festival shopping peak the most commercially significant retail period in the calendar … and they are growing faster than any other demographic cohort. SO… If your brand’s China strategy is still…

  • AI-Powered eCommerce Intelligence: The Competitive Advantage Most Brands Are Not Using

    AI is every where in Chinese Business…in 2026 The application of AI artificial intelligence in China’s e-commerce supply chains has moved well beyond the experimental phase. In the instant retail sector specifically, AI now manages demand forecasting, smart replenishment, inventory dispatch routing, and real-time adjustment of delivery slot availability , all without human intervention at…

  • Instant Retail in China’s Smaller Cities: The Blue Ocean Most Western Brands Are Ignoring

    For most international brands entering China, the strategic map begins and ends with Tier-1 cities. Shanghai, Beijing, Guangzhou, Shenzhen. These markets are competitive, expensive, and increasingly saturated. What has shifted dramatically over the past two years is the infrastructure and consumer appetite for instant retail in Tier-3 and Tier-4 cities — what the industry refers…

  • How Conversational Commerce Is Changing Consumer Journeys in China

    interaction are SUPER important in ecommerce in China… The End of the Click: How Conversational Commerce Is Reshaping Consumer Journeys in China The interaction model that has governed e-commerce for two decades find, click, add to cart, checkout — is being structurally disrupted in China. The new model is conversational. in China, you know Consumers…

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