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Identify opportunities, challenges, competitors to position your brand in the Chinese e-commerce market.
We are a certified Taobao & Tmall Partner to accompany you in your Chinese ecommerce journey.
Set up and design your e-commerce site, taking care of its adaptation to the Chinese market and search engine optimization.
We help you join the most appropriate eCommerce platform for your project, taking care of the whole registration and store set-up process.
Design, customers service, listing & stock management, we keep your store in the best shape to attract Chinese audience!
Digital marketing strategies (SEO and SEM, Social Media marketing, Influencers, Digital PR, Community management).
Let's Discuss your Project?
Because starting an eCommerce project in China for foreign entities is demanding in terms of resources, it is primordial to get a good idea of where you are putting your feet in before you even get started. Your step number 1 in China should be a market survey that includes: an analyze the market and of your competitor, an identification of the growth opportunities and challenges of the market, a study of the shopping behavior of your target audience. Step number 2, we use the information gathered during the market survey to establish your e-commerce strategy starting with the choice of platforms according to your industry, budget, and goals.
Thanks to our experience we will take care of the registration of your store on the e-commerce app of your choice. Registering on an e-commerce platform (or any platform really) can be a major headache for foreign companies, especially if you are not already in China. Our e-commerce team will then design your store and list your products according to china's UX rules. If you are in need of customer services in mandarin, we can assist you with recruiting and training a team (we strongly suggest a skilled customer services team, customers can be very demanding, the best experience you offer, the best return they will give you).
Now, if you have successfully opened an eCommerce store, congratulation, but unfortunately it won't be enough for a good ROI. In e-commerce, one of the most important metrics is your Conversion Rate (rate of conversation per visitor). The most efficient way to improve your conversion rate is through digital marketing: SEO, PR, and Social Media. SEO is critical to your success and will require a website in Chinese. In those ages, social media can't be ignored. A WeChat account is the basis for credibility. Weibo, Douyin, RED, Kuaishou are best for visibility.
A certified Tmall Partner (TP) is a company that is officially recognized by Tmall (Alibaba Group's B2C platform) for providing strategic and operational services to brands aiming to launch or enhance their e-commerce presence on the Tmall platform. We offer a wide range of services, including store operations, marketing, customer service, warehousing, and logistics. You can trust us with the whole process on Tmall, from account registration, to customer service and logistics.
Why Hire Us to Take Care of Your eCommerce Strategy in China?
GMA is a China-based marketing agency specializing in digital marketing and e-commerce solutions for Western companies in China. We have the tools and expertise to build your e-commerce site in China, run your e-commerce operations, and increase your online sales in the lucrative Chinese market. We will help you to attract more customers to the Chinese market by building an efficient e-commerce site and promoting your brand and e-commerce store through Chinese search engines and social media platforms.
Why should I try eCommerce in China?
E-commerce in China is growing faster than in any other country and it is estimated to increase by 30% year on year. Over recent years, China has experienced huge growth in e-commerce due to growing internet and mobile penetration. Chinese consumers are more willing to purchase online because of the convenience and the greater range of available items on e-commerce platforms. Nowadays, Chinese consumers have a huge appetite for foreign products, and e-commerce platforms have become the channel of choice for Chinese shoppers.
What is China's biggest eCommerce platform?
Alibaba Group’s Tmall and Taobao platforms are the largest eCommerce platforms in China by a significant margin. Tmall primarily focuses on premium brands and is often where larger, more established businesses operate, while Taobao is typically for smaller businesses and individual sellers. Alibaba’s platforms hold the lion’s share of the Chinese eCommerce market, followed by other platforms like JD.com, Pinduoduo, and Suning, among others.
What is the difference between Tmall and Taobao?
Tmall and Taobao, both part of Alibaba Group, serve different roles. Taobao is a consumer-to-consumer (C2C) platform for small businesses and individuals, much like eBay. It offers a vast variety of competitively priced products. Tmall, on the other hand, is a business-to-consumer (B2C) platform hosting established brands targeting consumers in mainland China and beyond. Its emphasis is on higher quality, often more expensive products. Thus, they differ in their business models, sellers, and product range.
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