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Original compelling content to help you grow on the channel & reach your target audience
Use Bilibili differents tools & features to gain visibility on the app
Take advantage of our Bilibili Kols Network for great campaigns
Build yourself a name on China's millennials favorite video app
Bilibili native ads are great to target chinese millnnials
Use the app collab with taobao & mini-program for ecommerce purpose
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Bilibili’s main differentiation point is the loyal and active community. In the early days, the platform focused on a niche market of Asian ACG (animation, cartoon, and gaming), which fostered a very sticky community. Bilibili is famous for incorporating bullet screens in videos and live-streams. It offers live-streaming features, similar to Twitch. It’s relatively easy for a brand to launch a business campaign for a game and receive a high number of views. Autotune Remix is an especially popular type of content on Bilibili, and goes viral more often than other videos. Marketers can make great inroads in hitting a focused target audience through specialized KOL on the Bilibili app. GMA can work with you to create a KOL marketing campaign using Bilibili.
Bilibili is one of the most exciting places on the internet for animation, gaming, and GenZ mobile experiences. We develop a custom strategy to hits all of your KPIs & goals and match your resources. We pick the right KOLs for each campaign ensuring that they fit the brand image. We present the formal proposal with a detailed campaign strategy. We manage the communication with the KOLs regarding campaign brief and content requirements. We manage post scheduling with all involved influencers and we measure any specific KPIs that the client requires for the campaign.
New Bilibili e-commerce mini-programs have appeared on the platform. Bilibili platform downloaders can use the mini-program to sell goods. In addition to scanning the application, users can enter mini-programs through active links in messages from some uploaders. The Bilibili platform does not provide a special entry for mini-programs on the Bilibili platform. In addition, Bilibili has collaborated with other major players in e-commerce to stimulate their development in this area.
Why hire use for your bilibili marketing?
Take advantage of our experience and extended network of Kols to grow your presence (and even start selling) on Bilibili and the Chinese market in general.
What is Bilibili?
Bilibili is one of the most popular websites among young Chinese, it is a video-sharing website themed around animation, comics, and games (ACG) based in China, where users can submit, view, and add commentary subtitles on videos. The platform’s audience reaches over 93 million monthly active users and 2.5 million paying members. Recently, the e-commerce giant bought an 8 percent stake in Bilibili, a long-form video hosting platform known mainly for its anime shows, games, and user-generated content. The partnership comes after an announcement that links Taobao’s e-commerce platform with Bilibili’s content creators.
Why videos marketing is so important in China?
The short-form video has easily captured the marketing world for its appeal among China’s youth, the reality is Chinese long-form video content creators never died, they just changed and they will continue to change. As video grew as a marketing medium in China, Bilibili became an attractive option for influencers and brands alike. For Chinese long-form video content creators, this newer platform also had an added monetization bonus, allowing digital “red envelopes” or monetary gifts from viewers With the growing influence of Bilibili in China, Chinese millennial consumers who have a particular penchant for making purchases through social media are still willing to spend money on this platform. GMA recently added Bilibili to its own service in response to increasing demand from brands and marketers.
Who uses Bilibili?