Over the years, the Chinese e-commerce market has changed a lot, revolutionizing the traditional system for both consumers and sellers. The Chinese internet giants have made a real run to become the best e-commerce platform in China through the development of cutting-edge technologies. Thanks to their efforts, the opportunities to increase sales for companies and…
According to a TechNode report, Baidu is nearing a deal to acquire Joyy’s Chinese operations for a deal worth US$3 billion to US$4 billion. Its overseas business will maintain independence. Baidu and YY did not respond to this news, at the time of writing. After this report, YY’s stock price surged to as much as…
From 5thto 10th November 2020 it was held in Shanghai the third edition of CIIE, The China International Import Export. What is CIIE and why is it so important? It is the first exhibition in China that is dedicated only to importations of products and services that boosts the presence of foreigner exhibitors. The initiative,…
After the successful feast of the Beijing Olympics in 2008, there is a sports trend around China, whether in big cities or rural areas. Therefore the competition among sports goods marketers has been fiercer and fiercer. <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an <span style=”color:#B23C2E;”>Agency</span></p><!– –><p>We are the…
Native ads are a form of marketing advertisement Native ads are a form of marketing advertisement. Prior to the native ads, advertisers traditionally launch an ad placing a banner ad on a webpage or serve an ad before a video plays. Since 2012 the form of native advertising has changed, transforming itself from an only…
WeChat is the platform used by Chinese customers to follow and interact with their favorite brands. It is also the biggest social platform in China, with more than 1.2 billion users. On the platform, products can be sold like on those e-commerce platforms. This social e-commerce model is also a new trend in China. WeChat…
Vip.com is a leading online discount retailer for brands in China and their total active customers grew by 6% year-on-year to 29.8 million in Q2 2018. 85% of customers were regular customers and approximately 96% of orders were placed by them, according to its unaudited financial results for Q2 2018. In 2019, there are more…
In the last 5 years, the e-learning sector has grown exponentially in China. University students, housewives, retirees, employees of small and large companies, freelancers: millions of people nowadays turn to online courses to increase or refine their skills. On the other side, there are teachers, professors, freelancers or simply experts on particular topics and sectors…
In the image of its neighbors Japan and Korea, appearance has become a primordial aspect of success in China. Wearing well designed or/and luxury clothes can help one gain a significant amount of face with its pairs. In addition, it is important to understand that the Chinese market changes quickly, not only because the Chinese…
China is among the largest countries in terms of size but also in terms of e-commerce sales! The country has far exceeded Europe or America by recording impressive figures: In 2016, for example, the turnover of online shopping has reached an amount of 20 trillion yuan (2896 billion dollars). It is estimated that by 2020,…
Overview of Social Media ecosystem in China According to Statista, there were around 700 million social media users in China in 2019 and it is expected to grow significantly. Despite Facebook, YouTube, and Twitter being blocked in the country, local social networking sites such as Douyin, WeChat and Weibo have been attracting millions of users,…
The growth in China’s Mother & baby market has been well documented and shows no sign of stopping according to Mr. Enlong Hou (COO Suning commerce group). As stated in the China Online Retail Market Data Report 2018-H1, the market size of China’s mother and baby e-commerce in the first half of 2018 reached RMB…