Digital Marketing China

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Public Relations in China: Key to Increase your Sales?

Public Relations in China: Key to Increase your Sales?

China is home to nearly at least an eighth of the world’s population. If you’re setting up a business in this country, you’re making the right decision. This is because of the potential number of customers that you can target for your marketing efforts. Of course, brand exposure is only half the battle. The other…

Branding in China: How to Increase Your Brand Visibility?

Branding in China: How to Increase Your Brand Visibility?

Chinese consumers love to shop and are always on the lookout for a good buy. They’ll go with well-known brands like those from Nike or Coca-Cola rather than something niche, even if it’s less expensive (and sometimes also because these bigger names mean they’re guaranteed quality). Local retailers and international brands without established branding in…

2022 Trends in Baidu SEO, SEM, and Social Media Marketing in China

2022 Trends in Baidu SEO, SEM, and Social Media Marketing in China

How will the world of search engine optimization and social media platforms change in 2022? It’s time to take our annual look at what’s ahead for SEO, SEM, and Social Media in 2022. What SEO strategies and tactics will work and help you earn more revenue in the upcoming years in China? The ultimate goal…

7 trends for e-commerce in China 2021
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7 trends for e-commerce in China 2021

The Chinese e-commerce market is the largest in the world with a volume of 1.94 trillion USD in 2019. That is plus 27% year over year and a quarter of China’s total retail sales volume. As such, China’s e-commerce sector is more than three times the size of the US market, which ranks second. China’s e-commerce revenue is…

How do Chinese consumers perceive your brand? – Update 2020

How do Chinese consumers perceive your brand? – Update 2020

China is among the largest countries in terms of size but also in terms of e-commerce sales! The country has far exceeded Europe or America by recording impressive figures: In 2016, for example, the turnover of online shopping has reached an amount of 20 trillion yuan (2896 billion dollars). It is estimated that by 2020,…

Before making sales in China, it takes the trust of Chinese customers

Before making sales in China, it takes the trust of Chinese customers

China is among the largest countries in terms of size but also in terms of sales via the Internet! The country has far exceeded Europe or America by recording impressive figures: In 2016, for example, the turnover of online shopping has reached an amount of 20 trillion yuan (2896 billion dollars). It is estimated that…

5+1 ways to support your e-commerce business in China
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5+1 ways to support your e-commerce business in China

The e-commerce environment in China is plentiful of tools and platforms to help you start and manage your business here. You have already found your way to sell your product in China (maybe through Tmall or JD.com ?)but it is lacking in communication and you want to improve it? Among the huge number of competitors…

How to increase your online reputation in China?

How to increase your online reputation in China?

The latest study unveiled by the research and firm advisory Reputation Institute “China RepTrak 100” showed some worrying results about major brands’ reputation across China. Overall, brand reputation has dropped by 1.4 points when compared to last year and it is even more for Chinese brands, dropping by 2.7 points. This article will provide you…

Targeting Small Chinese Cities with Digital

Targeting Small Chinese Cities with Digital

“Lower-tier cities will be bigger, wealthier, and more eager to spend, and could contribute two-thirds of incremental growth in national private consumption toward 2030,” said Robin Xing, Morgan Stanley’s chief China economist, in a 2017 report. While China’s largest cities have been under the sport for years, now more and more attention is paid to…