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E-Commerce Agency in China

Category: Digital Marketing in China

Digital Marketing in China

Understanding the Phenomenon: An Introduction to China’s Fan Economy

China’s fan economy, an emerging and untapped market, is a treasure trove of potential that industry experts are beginning to recognize. Driven by the passionate support of dedicated fans who channel their admiration into economic powerhouses. This unique phenomenon leverages social media and digital marketing channels to transform ordinary celebrities into highly profitable idols. The […]

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China Business

How Public Relations in China Work Compared To The West?

Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]

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Digital Marketing in China

Key Trends in Baidu SEO, SEM, and Social Media Marketing in China

Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]

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The Evolving Landscape Of Chinese Retail: Online-to-Offline (O2O) Strategies China e-commerce

Online-to-Offline (O2O) Strategies: The Evolving Landscape Of Chinese Retail

Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]

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Digital Marketing in China

Budget Allocation in China , and Digital Strategy

Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]

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China Business

How Can A Brand Generate Trust Among Chinese Consumers?

Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]

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Digital Marketing in China

How do Chinese consumers perceive your brand? – Update 2020

China is among the largest countries in terms of size but also in terms of e-commerce sales! The country has far exceeded Europe or America by recording impressive figures: In 2016, for example, the turnover of online shopping has reached an amount of 20 trillion yuan (2896 billion dollars). It is estimated that by 2020, […]

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China Business

How to Export Your Canadian Products to China

From Maple Leaf to Middle Kingdom: How to Export Your Canadian Brands to China in 2025 – And Sell ‘Em Like Poutine on Steroids 😉 By Philip Chen E-Commerce China Agency – November 2025 Eh, Canadian exporters? I like Canadian, they are pragmatic and understand business pretty well… China’s not just a market; (Yes… same […]

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China Business

ROI, Metrics in the China Marketing Equation

ROI, Metrics, and the China Marketing Puzzle in 2025 by Olivier VEROT, founder of E-Commerce China Agency, expert in digital marketing since 2009. For every global brand in China, one question keeps coming back: 👉 “How do we really measure marketing effectiveness?” Yes, China offers huge opportunities — from Douyin virality to Xiaohongshu influence.But it […]

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branding in china Digital Marketing in China

Branding in China: How to Increase Your Brand Visibility?

Chinese consumers love to shop and are always on the lookout for a good buy. They’ll go with well-known brands like those from Nike or Coca-Cola rather than something niche, even if it’s less expensive (and sometimes also because these bigger names mean they’re guaranteed quality). 10 Action to Boost Brand Visibility in China 1. Ride […]

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Little Red Book App China e-commerce

Little Red Book App Guide for Foreign Brands

Top 8 Xiaohongshu (Little Red Book) Marketing Strategies for 2025(from Chinese E-Commerce China Agency campaign for global marketers) **1. AI-Generated Personalized Content Campaigns Strategy: Use AI tools (e.g., Xiaohongshu’s built-in AI assistant) to create hyper-personalized posts, product recommendations, and UGC-style reviews tailored to user preferences. Actionable Tip: Deploy AI to analyze trending keywords, hashtags, and user pain points, […]

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Digital Marketing in China

How to Build a Brand in China (with Budget Breakdown)

THE question that all marketers will ask us. 🙂 How to Build a Brand in China From Scratch — The Digital-First, Content-Driven Playbook (with Budget Breakdown) So you want to launch a brand in China.Not just list on Tmall and hope for the best.Actually build a brand — one that Chinese consumers notice, trust, and […]

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