Use Chinese Social Media to increase your Conversion RateContact us
We register your companiy on the chinese social media of your choice
Planning a social media strategy that works for your goals & budget
Keep your community happy & engaged on social media
Use Wechat tools to improve your reputation in China & be close to your customers
With our extended network we offer unique Kols campaigns at the best price
Unlock the power of Social Ecommerce to increase your sales in China
Let's Discuss your Project?
Mastering Social media in China is not too difficult but can be a puzzle for a brand that is not familiar with Chinese pop culture and trends; the secret is to generate “conversations”, which is something our dedicated team of Chinese community managers is pretty good at. Our favorite way of creating the buzz around a brand is the multi-channel approach. We combine online Public Relations, design, viral marketing, and undercover communication across every Chinese platform: Wechat, Weibo, Xiahongshu, Douyin, Kuaishou, Zhihu, etc Our Agency target: Master all Chinese social media channels to support our clients in this field, explain how it works in China, and show how well we know our industry.
Wechat is an unskippable step if you are going to try out the Chinese Market. Unfortunately, it is not easy to register on WeChat if your company is not registered in China. Luckily for you, we can help you with that just like we did with the big majority of our customers. Not only we can assist you with opening your WeChat official account, but we also master all the app features and our know-how around building a strong following is top-notch.
The trend has been to social e-commerce. The first to try out was Taobao with its Weitao feature. It was way ahead of its time and did not really pick up back then. However, you can't avoid it right now. The border between social media and e-commerce is more and more blurred out with the success of apps like Wechat, RED, Kuaishou, Pinduoduo, etc. Now, social e-commerce is powerful has it make the whole online shopping experience smoother than ever. Contact us to know if social e-commerce is for you.
Why choose us for your social media strategy in China?
We have a global approach to Chinese social media. China has its own brand of social media, and if you know how to market through social in any Western brands then you can use different Channels to sell too.
Why do you need social media in China?
Nowadays in China, social media occupy a huge place in people’s life, (with more than 40 hours per week spent on social media in big cities). China is the most connected country in the world and online platforms have become prevalent in their communication and consumption habits. Chinese consumers spend a lot of time on the internet to find information on products/brands and services. From their personal circle to internet reviews, Kol/Koc, and live streaming, they will look for feedbacks. Smartphones are preferred to computers and online shopping is quickly replacing offline consumptions. Brands should be able to adapt quickly and probably drop their 3 years plan because if one thing is certain in China, is that everything changes too quickly to have a 3 years strategy planned.
What is IWOM?
Word of mouth is key. Having consumers spreading the word about your brand organically is an efficient way to improve your reputation and conversion rate. 66% of Chinese consumers would like to help their family and friends with good experience and more than half of consumers are sharing their experience with a brand/services on Wechat or other social media (according to a survey by Epsilon. source)