We help you register on Toutiao so you can post and run ads
We use Toutiao ads to help your content show more on the app
Ultra targetted ads campaigns to reach out to your target audiance
Original content to animate your account: post, videos, pictures etc
Full Marketing strategy to maximize your lead generation in China
A report that explains every campaigns and breakdown their results
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Toutiao initially showcases general content to a first-time user and then uses machine learning to learn about the reader’s learning habits and interests based on how the reader engages with the app. Easy to use: Toutiao has been designed to be an easy-to-use, personalized, informative, and addictive mobile-first app. Personalized content feed: The most significant selling point of Toutiao is its “intelligent news feed”, where artificial intelligence and machine learning software tailor content. Pushed content based on AI-powered information/content platform. Toutiao is known for its pushed content based on users’ preferences, selected categories, and browsing history, etc. Short-video-focused business: Toutiao runs the best short video platforms in China, as it has connections with most of the Chinese users’ favorite short video apps.
Everything starts on Toutiao Website. On the left top click on 头条产品 (Toutiao Product). Select 头条号 from the drop-down menu and click on it. What is your account type: Personal Media, States institutes enterprise, educational groups, NGO, etc To register for a Toutiao publisher account, you will need: A Chinese phone number / Both mobile phone and a computer /A Chinese business license and a company seal; You will need an expert to take care of your posts, and share on others social media platforms and possibly get viral on Toutiao.
Toutiao has a dynamic ecosystem that covers short videos to content creation and curation platforms. Toutiao is able to aggregate the short videos in order to give brands a wide selection of tools to get creative and increase brand awareness on the platform. Geo-targeting on Toutiao can also give brands the upper hand if they want to utilize the app to the fullest. Brands can launch a campaign across multiple cities and provinces throughout China and bring more sales with fewer costs. On Toutiao brands can have access to Toutiao’s 700 million registered users that are constantly using the app. So, the advertisements on this platform or releasing advertorials have exceptional effects on a brands’ business.
Choose a Toutiao Agency
If you would like to know more about Toutiao in China, or you are looking for a suitable marketing strategy to do promotion in China, just contact GMA and get professional advice.
What is Toutiao?
Toutiao (Today’s Headlines), is an emerging mobile platform of content creation, aggregation, and distribution, featured by machine learning techniques. By March 2018, the Toutiao App’s DAU (Daily Active Users) reached over 200 million, with an average opening it 9 times per day and using it 76 minutes per day. Known as the No. 1 intelligent content distribution platform in China, it has got over 1.1 million accounts, which update over 380,000 pieces of content and achieve 4.2 billion views per day. The incredible success of this smartphone app has grown to be known as one of the next generations of Chinese tech giants, challenging the tech trinity of Baidu, Alibaba, and Tencent.
Toutiao better than wechat for advertising?
Toutiao and WeChat are definitely the platforms that marketers should not miss. Both are mobile content distribution platforms, but what makes them so different? WeChat is social networking, the No.1 platform in China that has attracted the most content contributors, no matter they are companies or individuals. Moreover, a WeChat official account is a must-have to Chinese marketers, sometimes even more important than having a website. In contrast, Toutiao has the most powerful recommendation algorithms, which allows it to find readers that are really interested in your content. Toutiao, on the other hand, is a platform where you can gain new users and advertise. How many exposures your content can get on Toutiao depends on how well the system understands your content.
Are Toutiao ads worth it for lead generaiton in China?
Toutiao is a big deal and should be considered as part of any marketing mix when looking at advertising options. The platform offers a range of options for marketers. There are different ad forms which can be served across two platforms – 今日头条, which is focused on hard news, and 内涵段子, which shares more jokey funny content and viral visuals. Ad forms on Toutiao include an H5 landing page or a Toutiao post. Toutiao is a platform that should be considered as part of the marketing strategy for education professionals who want to recruit more Chinese students. The platform does allow for foreign universities to advertise on the site but as ever, there are licensing, accreditations, and transcreated content approval processes to go through for any university that hopes to advertise.
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