Double 11 Day : big buzz for Tmall in China
e-commerce strategy

Double 11 Day : big buzz for Tmall in China

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] Every year, on 11 November, China celebrates the “Double 11 Day”, a day for single people. Invented by some students in Nanjing in the 1990’s, this day of celebration has quickly become a “commercial celebration”, during which millions of companies and brands grant discounts and slash prices – especially on sales…

Digital marketing in China is unavoidable in e-commerce
e-commerce strategy | social media | Uncategorized

Digital marketing in China is unavoidable in e-commerce

Digital marketing war between the Chinese e-commerce giants With an average 71% growth from 2009 to 2012 it seems that this market is growing at lightspeed. With more and more Chinese netizens and a buying power rising continuously this trend is nowhere near its end. The basics for this trend are everlasting well-designed aggressive marketing strategies…

Digital Marketing is highly efficient to take over the Chinese e-commerce
e-commerce strategy | social media

Digital Marketing is highly efficient to take over the Chinese e-commerce

The high potential of the Chinese e-commerce  With an average yearly growth of 71% from 2009 to 2012, the Chinese e-commerce has everything to make the rest of the world envious. Since buying power and Internet users both increase, this trend is not going to change anytime soon  Well-designed and aggressive marketing strategies adopted by…