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The improving level of health awareness is generating growth in medical device sales in China and therefore also increasing the popularity of massage equipment brands. 📈 Top 5 Trends in China’s Massage Equipment Market (2025) 🏆 Top 5 Massage Equipment Brands in China 📲 Mastering Douyin to Boost Sales Douyin, China’s leading short-video platform, is…
Although China is still closed to foreigners and doesn’t look like the easiest place to introduce foreign business into, the time to think about putting your start-up out there and looking for Chinese investors might just be the best now. 10 essential tips for foreign startups entering the Chinese market — whether you’re in consumer…
WeChat is a messaging app with the biggest amount of active daily users on the Chinese market. Top 10 WeChat E-commerce Trends in 2025 About WeChat Apart from using it as a way of communication with friends and family, it is used by Chinese customers to follow and interact with their favorite brands and that…
Looking to break into the Chinese perfume market? You’re not alone step-by-step strategy to sell perfume in China, tailored for emotional branding, social-driven discovery, and effective ecommerce. The fragrance category in China is booming among Gen Z and Millennials, and success depends on how well you sell a feeling, not just a scent. 🌸 How…
📣 Winning Strategies to Market OTC Products via CBEC 1. 🧾 Assurance Through Storytelling 2. 🧠 Use Zhihu for Thought Leadership 3. ❤️ Rednotes = Social Proof 4. 📢 Use PR to Build Trust 5. 🧬 Position as Innovation, Not Just a Pill China is a giant market for OTC China is a giant market…
Nothing is more sensible to sell in China than infant-related products. Why? In 2008 a huge scandal broke out in China after Infant milk manufacturers used dangerous milk in their composition. Indeed, manufacturers used melamine to make the protein rate higher.The consequences were disastrous, an estimated hundred thousand kids got sick consuming this milk and…
Chinese consumers love to shop and are always on the lookout for a good buy. They’ll go with well-known brands like those from Nike or Coca-Cola rather than something niche, even if it’s less expensive (and sometimes also because these bigger names mean they’re guaranteed quality). 10 Action to Boost Brand Visibility in China 1. Ride…
Economic growth, rising wages, and purchasing power have made it possible to develop substantially new consumption patterns for Asian markets. How to Market a Craft Beer Brand in China: Step-by-Step Guide (2025) 🔥 STEP 1: Brands need to Know Chinese Drinkers – Not Just their Drink China’s beer scene is evolving fast: 🎯 Punchline: “They’re…
Here’s a comprehensive and practical guide done by GMA experts to the Healthy Food Market in China (2025), with key trends, consumer behavior insights, and a table of marketing strategies that match today’s health-focused Chinese audience. China’s Healthy Food Market (2025): Trends, Behavior & Smart Marketing 🇨🇳 Market Overview Healthy food includes: 🔥 Top 5…
China’s jewelry market is booming, presenting huge opportunities for foreign brands. According to a Statista report, the Chinese jewelry market is expected to reach a value of $865 billion by 2026, up from $116 billion here’s a comprehensive guide to the China Jewelry Market (2025), including key market trends, the critical role of Xiaohongshu (Little…
Following China’s economic growth and the abolition of the one-child policy, parents are now more serene when it comes to starting a family. Thanks to the global rise in terms of wages, Chinese parents have now more purchasing power than before and are ready to invest as much as they can for their offspring. 10…
China is a rapidly growing market in 2025 for wine consumption, as consumers adapt to Western drinking culture. China is among the most lucrative and fragmented markets in the world. It is the third-largest market for red wine consumption in the world. Thanks to its lower alcohol content and perceived wholesomeness, wine is increasingly appreciated…
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