Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

WeChat Official Account: A Simple Registration Guide

WeChat Official Account: A Simple Registration Guide

WeChat Official Accounts provide an invaluable platform for companies of all sizes to extend their reach and promote themselves on a global scale. Ever since its introduction in 2012, the number of WeChat accounts has skyrocketed – now standing at over 20 million. In this blog post, we’ll take an in-depth look at WeChat official…

Sell Vitamins on Health Supplements Market in China – Vitabiotics Case Study
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Sell Vitamins on Health Supplements Market in China – Vitabiotics Case Study

Vitabiotics, a UK-based company, is expanding its reach in China’s lucrative health supplement market through Alibaba Group’s Tmall online platform. HBW Insight exclusively speaks to Benji Lamb, Vitabiotics’ China & South Asia director about how the company has successfully navigated the country’s new retail phenomenon. Vitabiotics is the UK’s “no. 1 vitamin company.” Vitabiotics has…

What are the big differences between B2B and B2C in China?
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What are the big differences between B2B and B2C in China?

If you have a beauty Brand, selling health products or market a fashion brands you ask yourself, should I sell to consumers directly or to business (Dealers, retailers, Distributors)? Good First question , we will try to reply in this article What B2B and B2C marketing have certainly in common is that they both have…

Luggage Market in China: Sell your Luggage to the New Wave of Chinese Post-Covid Travellers
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Luggage Market in China: Sell your Luggage to the New Wave of Chinese Post-Covid Travellers

The Chinese luggage market is projected to grow at a CAGR of 7.3%  until 2025. Generally, the luggage and bag business is associated with tourism. As Chinese people are coming back after their absence, it’s predicted that the domestic demand in the Chinese luggage industry will only grow. China opened its borders on the 8…

Understanding Douyin Marketing: Chinese Tik Tok for Business Guide

Understanding Douyin Marketing: Chinese Tik Tok for Business Guide

Douyin, known as China’s TikTok, has seen immense growth since its launch in 2016. The app now boasts an impressive 500 million monthly active Douyin users and continues to grow bigger by the day! Companies such as Alibaba, Xiaomi, and JingDong are among those who have taken advantage of Douyin’s large audience base and a…

Furniture Market in China: Big Opportunities for Luxury Brands
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Furniture Market in China: Big Opportunities for Luxury Brands

Thanks to three decades of rapid economic development, China has become a powerhouse in the realm of furniture production and export. An expanding middle class with heightened disposable income and purchasing power have only added fuel to this flourishing trade – making it one of the most sought-after markets internationally. With a huge population and…

How Foreign Brands can Sell on Vip Shop?

How Foreign Brands can Sell on Vip Shop?

China’s e-commerce is the most impressive in the world, and many companies join the market every year. Vipshop is China’s third-largest online retailer and the world’s largest flash sales website. The total revenue of VIP.com in the third quarter of 2022 was $3 billion. In comparison to Taobao, the most popular e-commerce platform in China,…

How to Reach Consumers in the Nuts Market in China?
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How to Reach Consumers in the Nuts Market in China?

Chinese thought on nuts: “Nuts contain high levels of protein, oil, minerals, and vitamins, and have excellent effects on human growth and development, strengthening physical fitness, and preventing diseases. Nuts are comprehensive and rich in nutrition. Eating regularly nuts can prevent and treat heart disease, cancer, and vascular disease.” So, it’s simple to understand why…

Branding in China: How to Increase Your Brand Visibility?

Branding in China: How to Increase Your Brand Visibility?

Chinese consumers love to shop and are always on the lookout for a good buy. They’ll go with well-known brands like those from Nike or Coca-Cola rather than something niche, even if it’s less expensive (and sometimes also because these bigger names mean they’re guaranteed quality). Local retailers and international brands without established branding in…

Best-Selling American Products in China

Best-Selling American Products in China

Chinese consumers have been fascinated by American products for a long time now. This trend has given a great opportunity for American brands to offer their products in the Chinese market. Despite geopolitical indifferences and what could be seen as a turbulent relationship between the US and the Chinese government, the popularity of American products…

Can Kitchen Appliance Brands sell on Chinese e-Commerce?

Can Kitchen Appliance Brands sell on Chinese e-Commerce?

it is a new trends, Kitchen smart appliances are popular in China. Kitchen & Food in China China is a country where family and sharing food experiences are an integral part of culture. This has led to higher household incomes as well as increased purchasing power, which continues to drive demand for new products and…