Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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How to enter the massage equipment market in China?

How to enter the massage equipment market in China?

The improving level of health awareness is generating growth in medical device sales in China and therefore also increasing the popularity of massage equipment brands. 📈 Top 5 Trends in China’s Massage Equipment Market (2025) 🏆 Top 5 Massage Equipment Brands in China 📲 Mastering Douyin to Boost Sales Douyin, China’s leading short-video platform, is…

Foreign Startups in China: How to win the Chinese market?

Foreign Startups in China: How to win the Chinese market?

Although China is still closed to foreigners and doesn’t look like the easiest place to introduce foreign business into, the time to think about putting your start-up out there and looking for Chinese investors might just be the best now. 10 essential tips for foreign startups entering the Chinese market — whether you’re in consumer…

WeChat 2025: How to Sell on Wechat as a Foreign Company?
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WeChat 2025: How to Sell on Wechat as a Foreign Company?

WeChat is a messaging app with the biggest amount of active daily users on the Chinese market. Top 10 WeChat E-commerce Trends in 2025 About WeChat Apart from using it as a way of communication with friends and family, it is used by Chinese customers to follow and interact with their favorite brands and that…

Perfume in China:  A Market Full of Opportunities
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Perfume in China: A Market Full of Opportunities

Looking to break into the Chinese perfume market? You’re not alone step-by-step strategy to sell perfume in China, tailored for emotional branding, social-driven discovery, and effective ecommerce. The fragrance category in China is booming among Gen Z and Millennials, and success depends on how well you sell a feeling, not just a scent. 🌸 How…

How to Market OTC Drugs Products in China? CBEC Only
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How to Market OTC Drugs Products in China? CBEC Only

📣 Winning Strategies to Market OTC Products via CBEC 1. 🧾 Assurance Through Storytelling 2. 🧠 Use Zhihu for Thought Leadership 3. ❤️ Rednotes = Social Proof 4. 📢 Use PR to Build Trust 5. 🧬 Position as Innovation, Not Just a Pill China is a giant market for OTC China is a giant market…

China: how does an Infant formula manufacturer find B2B clients?
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China: how does an Infant formula manufacturer find B2B clients?

Nothing is more sensible to sell in China than infant-related products. Why? In 2008 a huge scandal broke out in China after Infant milk manufacturers used dangerous milk in their composition. Indeed, manufacturers used melamine to make the protein rate higher.The consequences were disastrous, an estimated hundred thousand kids got sick consuming this milk and…

branding in china

Branding in China: How to Increase Your Brand Visibility?

Chinese consumers love to shop and are always on the lookout for a good buy. They’ll go with well-known brands like those from Nike or Coca-Cola rather than something niche, even if it’s less expensive (and sometimes also because these bigger names mean they’re guaranteed quality). 10 Action to Boost Brand Visibility in China 1. Ride…

Growing Opportunities for Craft Beer Brands in China Beer Market

Growing Opportunities for Craft Beer Brands in China Beer Market

Economic growth, rising wages, and purchasing power have made it possible to develop substantially new consumption patterns for Asian markets. How to Market a Craft Beer Brand in China: Step-by-Step Guide (2025) 🔥 STEP 1: Brands need to Know Chinese Drinkers – Not Just their Drink China’s beer scene is evolving fast: 🎯 Punchline: “They’re…

China Healthy Food Market: Chinese people’s shift toward a healthy lifestyle

China Healthy Food Market: Chinese people’s shift toward a healthy lifestyle

Here’s a comprehensive and practical guide done by GMA experts to the Healthy Food Market in China (2025), with key trends, consumer behavior insights, and a table of marketing strategies that match today’s health-focused Chinese audience. China’s Healthy Food Market (2025): Trends, Behavior & Smart Marketing 🇨🇳 Market Overview Healthy food includes: 🔥 Top 5…

China Jewelry Market: Huge Opportunities for International Brands
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China Jewelry Market: Huge Opportunities for International Brands

China’s jewelry market is booming, presenting huge opportunities for foreign brands. According to a Statista report, the Chinese jewelry market is expected to reach a value of $865 billion by 2026, up from $116 billion here’s a comprehensive guide to the China Jewelry Market (2025), including key market trends, the critical role of Xiaohongshu (Little…

The Wine Market in China: Best Practises to Sell Wine in China
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The Wine Market in China: Best Practises to Sell Wine in China

China is a rapidly growing market in 2025 for wine consumption, as consumers adapt to Western drinking culture.  China is among the most lucrative and fragmented markets in the world. It is the third-largest market for red wine consumption in the world. Thanks to its lower alcohol content and perceived wholesomeness, wine is increasingly appreciated…