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Open a Wechat eCommerce Store: Weidian or Youzan?
Wechat Marketing & eCommerce | China e-commerce

Open a Wechat eCommerce Store: Weidian or Youzan?

When opening a Wechat store, the choice of tools often comes down to two: Weidian and Youzan. Both of these tools offer different levels of functionality, customization, and pricing; but which one is right for your brand? This blog post will explore the differences between these two platforms so that you can make an informed…

Why Luxury Brands in China Should be on eCommerce Platforms?
luxury

Why Luxury Brands in China Should be on eCommerce Platforms?

The Chinese market is the fastest-growing luxury market in the world, and one of the most important. It’s not just about high-end brands like Gucci and Chanel anymore; more and more people are starting to buy from mid-range brands such as Tory Burch. In a recent study by McKinsey, they found that China will be…

Guide to market Cosmetics Brands in China
Sectors | Cosmetics & Beauty Market

Guide to market Cosmetics Brands in China

China is the world’s second-largest cosmetics consumer and it has a booming market. For those brands looking to sell in China, they need to be aware of the Chinese regulations on imported cosmetics that are now stricter than ever before. This blog post will tell you everything you need to know about the Chinese cosmetics…

China Cross-border E-Commerce Guide
China e-commerce

China Cross-border E-Commerce Guide

Attracting every day thousands of foreign companies from all four corners of the world, China is one of the most promising markets worldwide, even more after the Covid-19 outbreak. With a population of almost 1.4 billion people, China’s rapidly rising wages have contributed to a  growth in consumption and an increasing purchasing power. The development…

Registering a Merchant Account on Tmall
China e-commerce

Registering a Merchant Account on Tmall

With an increasing purchasing power and digitalization of its society, China’s e-commerce market has naturally been growing exponentially while embracing several innovations for both consumers and merchants. Chinese companies have thus made a real run to become the best e-commerce platform in China, thanks to the development of cutting-edge technologies. A big part of this innovative culture…

Kaola: The New Cross-Border Marketplace in China
China e-commerce

Kaola: The New Cross-Border Marketplace in China

With an increasing purchasing power and digitalization of its society, China’s e-commerce market has naturally been growing exponentially while embracing new technologies and innovations. A big part of this innovative culture can be explained by the competitiveness of the market as well as a demanding consumer base. Today we are taking a deeper look into…

WeChat Live Streaming
Wechat Marketing & eCommerce

WeChat Live Streaming

China’s quickly developing market has created a new set of demands in terms of customer service and accessibility – making innovation the key to success. China is one of the most digitalized countries, with many companies taking advantage as their customers become more digitally savvy. Chinese companies had no choice but to adopt innovation at…

How Imported Furnitures Seduce More and More Chinese Consumers
Sectors | Funitures & Appliances

How Imported Furnitures Seduce More and More Chinese Consumers

Considered for a long time as a giant manufacturer and exporter of furniture, China is now also one the biggest importer in the world in terms of foreign furniture. With China’s economic development, Chinese consumers now have more purchasing power than before, owing to a global increase in wages. They are ready to invest more…

How to sell on Tmall Global ?
China e-commerce

How to sell on Tmall Global ?

Following China’s digitalization and innovation in terms of new technologies, Chinese consumers are more than ever using e-commerce platforms in their daily lives. This has contributed to the growth and success of companies like Alibaba, with its shopping platforms Taobao (consumer-to-consumer) and Tmall (business-to-consumer). E-commerce platforms have become an eldorado for companies that want to…