China’s consumer growth create huge opportunities !
e-commerce strategy | social media

China’s consumer growth create huge opportunities !

China’s economy growth create huge opportunities ! These last years, the economy’s growth has increased in China. A new kind of consumers has been born from this trend with different expectations about products they purchase. Actually, the China’s economy will be driven by upper-middle class with annual from 24.000 to 46 000 dollars and affluent households…

The social media trade in China
e-commerce strategy | social media

The social media trade in China

China, world’s largest economy According to Joseph Stiglitz, Nobel Laureate in Economics, “2014 was the last year in which the United States could claim to be the world’s largest economic power. China enters 2015 in the top position, where it will likely remain for a very long time, if not forever.” This analysis is confirmed…

Chinese e-commerce is changing
e-commerce strategy

Chinese e-commerce is changing

Within 15 the last years the number of Internet users in China has increased from 2 million in 2000 to over 632 million today. This phenomenal increase led to a great metamorphosis of the Chinese e-commerce market. Market Overview Despite the fact that the rate of Internet penetration in China is only 50%, there are…

Digital marketing in China is unavoidable in e-commerce
e-commerce strategy | social media | Uncategorized

Digital marketing in China is unavoidable in e-commerce

Digital marketing war between the Chinese e-commerce giants With an average 71% growth from 2009 to 2012 it seems that this market is growing at lightspeed. With more and more Chinese netizens and a buying power rising continuously this trend is nowhere near its end. The basics for this trend are everlasting well-designed aggressive marketing strategies…

What about Chinese e-commerce trends ?
Entertainment

What about Chinese e-commerce trends ?

A new study help to see through the new e-commerce trend If you have not notice before, it is time to realize : China is experiencing a massive growth in its e-commerce sector. Expert predict that it will worth €400 billion in 2015 and it is estimated to worth more than the U.S., the UK, Japan, Germany…

E-commerce makes retail stores obsolete
e-commerce strategy

E-commerce makes retail stores obsolete

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] A shift in behaviour causes a shift in buying channels The Yahoo Taiwan Holding Ltd. observed in the past few years a change in the consumer behavior. Firstly the growing popularity of hand-held devices and secondly the remarkable break through the e-commerce which, shouldn’t take to long to outperform…