KFC x Kuaishou: AR Experience for great co-branding campaign
brand in China | food&beverage

KFC x Kuaishou: AR Experience for great co-branding campaign

KFC launched an AR filter on Kuaishou, which aimed to promote its new product “Chinzza”: a chicken base topped with cheese, pineapples, and corn, similar to a pizza. Kuaishou developed the AR engine and real-time rendering tools. The augmented reality in China The global augmented reality (AR) market is projected to surpass $100 billion by 2024, fueled…

China’s Growing Coffee Culture
brand in China | food&beverage

China’s Growing Coffee Culture

The Chinese taste for Coffee evolved over the years. The Chinese are not typically lovers of coffee, especially not of fresh roasted or specialty coffee, and certainly not as a morning habit. Of the coffee purchased in China’s grocery stores, 98 percent is instant, with the most popular kind being the three-in-one. China owns coffee…

brand in China | coffee market | food&beverage | sell China

Coffee market in China : opportunities are online

Tmall, JD China is notoriously a consumer of tea, but nevertheless, in recent years, it has become one of the largest coffee consumers among emerging countries. In particular, coffee consumption has grown among young Chinese professionals Coffee Market in China  China is going to be the largest coffee market in the world by 2025 and…

Does aromatherapy have a market in China?
brand in China | sell China

Does aromatherapy have a market in China?

These years, many markets in China turn into a new stage of development. As Chinese people are seeking more and more for a better lifestyle, they are also looking for quality products. For example, chocolate and ice cream markets are promoting more high-quality products. Also, high-end coffee shops and stores opened massively in China within…

How to Sell Sportwear in China 2020
brand in China | digital Marketing China

How to Sell Sportwear in China 2020

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] After the successful feast of the Beijing Olympics in 2008, there is a sports trend around China, whether in big cities or rural areas. Therefore the competition among sports goods marketers has been fiercer and fiercer. [/et_pb_text][et_pb_code admin_label=”CTA – Article” _builder_version=”3.0.62″ custom_css_main_element=”border: 1px solid #e6edf3;||padding: 22px 30px 32px;||margin: 30px 0;||position:…

Understand the Market before Selling Your Cosmetics in China – Update 2020
brand in China | sell China

Understand the Market before Selling Your Cosmetics in China – Update 2020

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] The final target is to sell in China, but please take 3min to read this article. The cosmetics sector around the China mainland continues to rise at a fast tempo in tandem along with the quick advancement in the Chinese financial state in recent years. Fast development in China’s cosmetic…

How to Sell Clothes in China? – Update 2020
brand in China | digital Marketing China | sell China

How to Sell Clothes in China? – Update 2020

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] In the image of its neighbors Japan and Korea, appearance has become a primordial aspect of success in China. Wearing well designed or/and luxury clothes can help one gain a significant amount of face with its pairs. In addition, it is important to understand that the Chinese market changes quickly,…

Pinduoduo is helping the agricultural industry thrive
brand in China | e-commerce strategy

Pinduoduo is helping the agricultural industry thrive

What is Pinduoduo? Pinduoduo (拼多多) is the largest interactive e-commerce platform in China and in the world. It is the third-largest online marketplace behind Alibaba and JD.com in China. It has pioneered several new trends that have revolutionized online shopping in China including: social e-commerce team purchase consumer-to-manufacturer (C2M) Founded in 2015, Pinduoduo has become…