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KFC x Kuaishou: AR Experience for great co-branding campaign
Case Studies | Food & Beverage

KFC x Kuaishou: AR Experience for great co-branding campaign

KFC launched an AR filter on Kuaishou, which aimed to promote its new product “Chinzza”: a chicken base topped with cheese, pineapples, and corn, similar to a pizza. Kuaishou developed the AR engine and real-time rendering tools. The augmented reality in China The global augmented reality (AR) market is projected to surpass $100 billion by 2024, fueled…

Pinduoduo and the “Cloud agriculture” campaign
Case Studies

Pinduoduo and the “Cloud agriculture” campaign

Pinduoduo (PDD), China’s second-largest e-commerce platform in terms of sales volumes has launched the project “Group-buying of agricultural products” via livestreaming, a drive amid Covid-19. International cooperation livestreams The livestreaming session doesn’t concern only Chinese agricultural products. On June 23, PDD cooperated with the Royal Thai Consulate in Shanghai to showcase Thai tropical fruits. This…

What did the Launch of JD’s 2020 11.11 Campaign Look Like?
Case Studies

What did the Launch of JD’s 2020 11.11 Campaign Look Like?

The global shopping festival – Double 11 has just ended on the 11 November 2020. This festival has been considered as a momentum for the Chinese economic recovery. All Chinese retail platforms have gone all out to attract consumers, and among those platforms, there are two players who have handed out eye-catching results, which are…

Pinduoduo is helping the agricultural industry thrive
Case Studies | China Business

Pinduoduo is helping the agricultural industry thrive

What is Pinduoduo? Pinduoduo (拼多多) is the largest interactive e-commerce platform in China and in the world. It is the third-largest online marketplace behind Alibaba and JD.com in China. It has pioneered several new trends that have revolutionized online shopping in China including: social e-commerce team purchase consumer-to-manufacturer (C2M) Founded in 2015, Pinduoduo has become…

China’s KFC reinvented its marketing strategies
Case Studies | Food & Beverage

China’s KFC reinvented its marketing strategies

China is very competitive, Every food and beverage segment in China that can attract the youth target will benefit from huge consumption. Particularly in the drink market, there are currently many fusion drink concepts and youth-focused beverages.” KFC still holds its original concept With over 5,000 branches, KFC is American fast food’s biggest success story…

China Fiery Liquor Maker Moutai has realized strong 2017 sales
Case Studies | Alcohol, Wines & Spirits

China Fiery Liquor Maker Moutai has realized strong 2017 sales

China Fiery Liquor Maker Moutai expects revenue to have jumped 50% this year, with the firm aiming for a rise of at least 10%. Moutai also plans to develop its agricultural farm and improve their operation for making a cheap version of baijiu liquor called Xijiu. At the same time, the group pursues to push…

Ford and Alibaba Explore Strategic Collaboration
Case Studies

Ford and Alibaba Explore Strategic Collaboration

Ford Motor Corporation and Alibaba Team sign Letter of Intent to jointly take a look at areas of cooperation in connectivity, cloud computing, synthetic intelligence, mobility solutions and electronic promoting. Settlement aims to discover new methods to redefine how individuals purchase and possess vehicles, likewise as tips on how to leverage digital channels to discover…

The Role of Digital in the Luxury Industry in China : Gucci Case study
luxury | Case Studies

The Role of Digital in the Luxury Industry in China : Gucci Case study

Luxury has always been a growth driver in China. Indeed, the turnover of the market reached 36 million dollars in 2016. The trade of online luxury is booming, online sales already represent 5% of the total market share. China is an ideal consumer target for luxury brands, which see in them an opportunity to expand…

Dior the First Luxury Brand to Sell on WeChat
Case Studies | luxury | Wechat Marketing & eCommerce

Dior the First Luxury Brand to Sell on WeChat

Wechat has exceeded the race and stands ahead among the top Chinese e-commerce marketing forums in a very short time. What was launched 5 years back as a private messaging application for Smartphone users, has not become an important business platform. China with its increasingly expanding market is attracting more and more new brands from all…