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We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Navigating the world of public relations can feel like a maze, especially when doing business in culturally diverse areas such as China. I’ve been there too and know that understanding how PR works across these cultural divides is vital to successful communication. This blog post will demystify this complex subject, explore key differences between Chinese…
China’s retail landscape is undergoing a transformative phase, fueled predominantly by the fast-paced digital innovation. Ecommerce has fundamentally altered how consumers shop, leading to the rise of new retail trends like Online-to-Offline (O2O) strategies. This innovative model combines the convenience of online shopping with the tangible experience of offline stores, creating an omnichannel customer experience that caters to a more…
In the massive and lucrative market of China, building trust is key to succeeding as a brand. Chinese consumers are generally more skeptical than Western consumers, making it essential for brands entering the Chinese market to establish reliability and credibility early on. Trust is a crucial factor in consumer behavior in China, where customers value…
China’s fan economy, an emerging and untapped market, is a treasure trove of potential that industry experts are beginning to recognize. Driven by the passionate support of dedicated fans who channel their admiration into economic powerhouses. This unique phenomenon leverages social media and digital marketing channels to transform ordinary celebrities into highly profitable idols. The…
Chinese consumers love to shop and are always on the lookout for a good buy. They’ll go with well-known brands like those from Nike or Coca-Cola rather than something niche, even if it’s less expensive (and sometimes also because these bigger names mean they’re guaranteed quality). Local retailers and international brands without established branding in…
The Chinese e-commerce market is the largest in the world with a volume of 1.94 trillion USD in 2019. That is plus 27% year over year and a quarter of China’s total retail sales volume. As such, China’s e-commerce sector is more than three times the size of the US market, which ranks second. China’s e-commerce revenue is…
China is among the largest countries in terms of size but also in terms of e-commerce sales! The country has far exceeded Europe or America by recording impressive figures: In 2016, for example, the turnover of online shopping has reached an amount of 20 trillion yuan (2896 billion dollars). It is estimated that by 2020,…
China is among the largest countries in terms of size but also in terms of sales via the Internet! The country has far exceeded Europe or America by recording impressive figures: In 2016, for example, the turnover of online shopping has reached an amount of 20 trillion yuan (2896 billion dollars). It is estimated that…
WeChat 微信 : Over 1 billion of monthly active users` Wechat is the leading social app in China Its growth is impressive and the app will maybe become the first and the only one for digital marketing communication and e-commerce. Both Chinese and foreigners love that. WeChat was at the beginning used only for communication but over…
The e-commerce environment in China is plentiful of tools and platforms to help you start and manage your business here. You have already found your way to sell your product in China (maybe through Tmall or JD.com ?)but it is lacking in communication and you want to improve it? Among the huge number of competitors…
The latest study unveiled by the research and firm advisory Reputation Institute “China RepTrak 100” showed some worrying results about major brands’ reputation across China. Overall, brand reputation has dropped by 1.4 points when compared to last year and it is even more for Chinese brands, dropping by 2.7 points. This article will provide you…
“Lower-tier cities will be bigger, wealthier, and more eager to spend, and could contribute two-thirds of incremental growth in national private consumption toward 2030,” said Robin Xing, Morgan Stanley’s chief China economist, in a 2017 report. While China’s largest cities have been under the sport for years, now more and more attention is paid to…
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