Walmart competes Amazon and Alibaba in China with its new Walmart Global Shop
Walmart has just launched its new e-commerce service that will be offering ‘quality’ foreign products for Chinese consumers. The ‘Walmart Global Shop’ service launches its mobile application, with stores in southern China, which will also store products while providing self-service pickup system.
Walmart, owner of brands like Asda in the United Kingdom, is the largest worldwide retailer, and it’s no surprise that the American giant focuses on the largest e-commerce market in the world: the Middle Kingdom.
Wal-Mart “the most trusted retailer in China”
During the launch event, Sean Clarke, CEO of Walmart China, commented: “The e-commerce crossborder service is a good complement and a good extension to our stores already existing. Wal-Mart wants to be the most trusted retailer in China, whether it is online or offline. ”
Having said that, he faces a very harsh competition from local giants Alibaba and JD.com but also from other global established players such as Amazon, which is also importing global brands straight in China.
Last year, Alibaba has increased its business by courting famous Western brands on its platform in order to put them straight in the hands of Chinese consumers. The service offers high-end brands such as Burberry, Estee Lauder and L’Occitane.
Wal-Mart will sell US products
According to Wal-Mart, there will initially be about 200 products displayed there, including American brands such as Starbucks and Aveeno. It will also offer its own labeled products such as nutritional supplements Spring Valley and the brand Asda Little Angels nappies.
Wal-Mart also told that there are already more than 500,000 customers on its application and, since its launch in China, 20 years ago in 1996, the group displays more than 400 stores. Wal-Mart also owns 51% stake in Yihaodian, a popular Chinese e-commerce website in the Middle Kingdom.
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