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In 2023, the wine industry in China has experienced significant developments, particularly in the context of e-commerce and digital consumption. Here are five key points highlighting these changes: These points illustrate how e-commerce has not only transformed the way wine is bought and sold in China but also how it has influenced consumer tastes and…
Tmall has become the place to be for those companies which want to increase their online sales in China. There is almost no free traffic on tmall, for 95% of brands…. and prices of ads double, making ROI almost impossible to reach . To increase traffic in the highly competitive Chinese digital marketplace, businesses need…
Mobile phone (e)commerce in China increased by 168%. A growing rise Chinese people are well known to spend a lot of time on their smartphone and this is not only to play games or chat with a friend. Indeed, they also order a lot through their device. These last years, purchases via smartphones increased by…
Jingdong mall or JD.com is the second largest e-commerce business in China. This year, the financial results of Jingdong’s third quarter have increased by 111 percent. The company receive the quantity of $11 billion (RMB 29 billion) as Gross Merchandise Volume (GMV) meanwhile, net revenues were about $4.7 billion. That means an increase of 61…
Every year, on 11 November, China celebrates the “Double 11 Day”, a day for single people. Invented by some students in Nanjing in the 1990’s, this day of celebration has quickly become a “commercial celebration”, during which millions of companies and brands grant discounts and slash prices – especially on sales websites – to encourage consumption. Double 11…
Within 15 the last years the number of Internet users in China has increased from 2 million in 2000 to over 632 million today. This phenomenal increase led to a great metamorphosis of the Chinese e-commerce market. Chinese eCommerce Market Overview Despite the fact that the rate of Internet penetration in China is only 50%,…
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