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How to increase the traffic to your Tmall store

How to increase the traffic to your Tmall store

8 Data-Driven Strategies to Boost Traffic to Your Tmall Store(Adapted from Chinese marketing insights and 2025 trends) 1. Optimize for Tmall’s Search Algorithm (SEO) 2. Host Daily Livestreams with KOLs/KOCs 3. Build a Private Traffic Pool via WeChat & Fan Circle 4. Leverage Tmall’s Mega Shopping Festivals 5. Run Cross-Platform Ads on Douyin & other…

Chinese e-commerce is changing

Chinese e-commerce is changing

How Chinese E-Commerce is Changing: 5 Major Trends Shaping the Future China’s e-commerce market, the largest in the world, is undergoing rapid transformation. With over 1 billion internet users and a digital-savvy population, China has become a global leader in e-commerce innovation. However, the market is far from static. New technologies, shifting consumer behaviors, and regulatory changes…

How to Succeed Selling Wine in the Chinese e-commerce
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How to Succeed Selling Wine in the Chinese e-commerce

In 2023, the wine industry in China has experienced significant developments, particularly in the context of e-commerce and digital consumption. Here are five key points highlighting these changes: These points illustrate how e-commerce has not only transformed the way wine is bought and sold in China but also how it has influenced consumer tastes and…

Jindongs’s impressive financial results on the Chinese market.

Jindongs’s impressive financial results on the Chinese market.

Jingdong mall or JD.com is the second largest e-commerce business in China. This year, the financial results of Jingdong’s third quarter have increased by 111 percent. The company receive the quantity of $11 billion (RMB 29 billion) as Gross Merchandise Volume (GMV) meanwhile, net revenues were about $4.7 billion. That means an increase of 61…

Double 11 Day : big buzz for Tmall in China

Double 11 Day : big buzz for Tmall in China

Every year, on 11 November, China celebrates the “Double 11 Day”, a day for single people. Invented by some students in Nanjing in the 1990’s, this day of celebration has quickly become a “commercial celebration”, during which millions of companies and brands grant discounts and slash prices – especially on sales websites – to encourage consumption. Double 11…