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How to increase the traffic to your Tmall store
Digital Marketing China

How to increase the traffic to your Tmall store

Tmall global has become the place to be for those companies which want to increase their online sales in China. Companies must design a digital strategy to increase their sales in China China is the fastest growing e-Commerce market in the world. During 2013, the global e-commerce sales were $889 billion and China became the…

Jindongs’s impressive financial results on the Chinese market.
China e-commerce

Jindongs’s impressive financial results on the Chinese market.

Jingdong mall or JD.com is the second largest e-commerce business in China. This year, the financial results of Jingdong’s third quarter have increased by 111 percent. The company receive the quantity of $11 billion (RMB 29 billion) as Gross Merchandise Volume (GMV) meanwhile, net revenues were about $4.7 billion. That means an increase of 61…

Double 11 Day : big buzz for Tmall in China
China e-commerce

Double 11 Day : big buzz for Tmall in China

Every year, on 11 November, China celebrates the “Double 11 Day”, a day for single people. Invented by some students in Nanjing in the 1990’s, this day of celebration has quickly become a “commercial celebration”, during which millions of companies and brands grant discounts and slash prices – especially on sales websites – to encourage consumption. <p style=”font-size:…

How to succeed in the chinese e-commerce selling wine
Sectors | Alcohol, Wines & Spirits

How to succeed in the chinese e-commerce selling wine

The consumption of red wine in China almost tripled between 2007 and 2013. This enabled the country to surpass France and Italy’s consumption of red wine last year. China indeed consumed 155 million cases of red wine, while France and Italy only drank 150 million and 141 million cases. The country’s e-commerce is also booming…